Brand Innovators Future of TV & Media

Presented by
Presented by

September 19, 2019

Thursday

,

September

19

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Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. . Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

During BrandFest Los Angeles

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by Hulu

8:50am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators

Host: Chris Denson, Founder, Innovation Crush

9:00am

Keynote

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

9:20am

Fireside Chat

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

Moderated by: Jim D’Antoni, Director, National Media Sales, DISH

9:35am

The Future of TV & Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Jennifer Lockhart, Industry Sales Manager, Entertainment & Automotive, Teads

Damon Berger, Head of Digital Engagement, Mattel
Scott Bishoff, VP Media, Fox Film
Ted Chi, VP Marketing Strategy – Digital Distribution, NBCUniversal
Jane Mohon, SVP, Media, Digital Marketing & Publicity, Sony Pictures Entertainment

10:10am

Fireside Chat

Charlotte Mostaed, Director of Marketing, POM Wonderful

Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo

10:30am

Keynote

Randi Barshack, CMO, Samba TV

10:45am

Networking Break

11:00am

Addressability, Accuracy and Accountability – The 3 A’s of OTT Advertising

In this session brands will learn how new OTT-enabled data, media and measurement solutions are driving outcomes.
Matthew Schmidt, RVP Agency Development, SpotX

Moderated by: Richard Kosinski, EVP of Sales, Tru Optik

11:15am

Fireside Chat

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

Moderated by: James Johnson, VP, Account Planning & Client Strategy, Exponential

11:35am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: JM Del Valle, VP, US, Alphonso

Lockie Andrews, Chief Digital Officer, UNTUCKit
Chris Baccus, Vice President, Digital Marketing, Unibail-Rodamco-Westfield
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Sandhya Simhan, Digital Innovation Lead, QuickBooks
Sarah Vick, Head of Business, Intel Studios

12:15pm

The New Definition of Performance TV

Mark Douglas, Founder & CEO, Steelhouse

12:30pm

Lunch

1:25pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Bill Herman Vice President, Advanced Advertising Sales, Spectrum Reach

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance
Leslie Emmons, VP Marketing, FabFitFun
Steve Hartmann, Head of Integrated Marketing, Experian
Kendra Upham, Head of Media, Hulu

2:00pm

Fireside Chat

Scott Bishoff, VP Media, Fox Film
Whitney Dickinson, VP Media and Data, Lionsgate

Moderated by: Mike Schoelch, VP of National Sales, Brand Solutions, ironSource

2:20pm

Fireside Chat

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance

Moderated by: Jim Keller, VP National Sales, Hulu

2:40pm

Keynote

Dallas Lawrence, Chief Brand Officer, OpenX

2:55pm

Networking Break

3:10pm

Client Success Story

Tony McRoberts, Director, Enterprise Sales, Braze
Maren (Nordling) Ziobrowski, VP Product & Consumer Marketing, TV Time

3:25pm

Fireside Chat: A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo

3:45pm

Keynote

Stephan Beringer,, CEO, Mirriad
Spencer Gerrol, CEO, SPARK Neuro

4:00pm

Breaking Through In a Low Loyalty, Low Tolerance, I Want It Now World

David Rudnik, Co-Founder, CTO, Connekt

4:15pm

Fireside Chat

Zak Normandin, Founder & CEO, Iris Nova

Moderated by: Tracie Maffei, VP Strategic Accounts & Performance Marketing, Hulu

4:35pm

Panel: What does it mean to be a Challenger Brand?

Jane Fisher, Co-Founder, Harper Wilde
Dan Mazei, Sr. Director, Head of Global Communications, Activision Blizzard
Zak Normandin, Founder & CEO, Iris Nova
Sarah Tabb, VP Brand & Marketing, Milk Bar

Moderated by: Natalie Serota, SVP, Head of BD & Platform Partnerships, SteelHouse

5:15pm

It’s a wrap!

AGENDA

8:00am

Breakfast and Registration hosted by Hulu

8:50am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators

Host: Chris Denson, Founder, Innovation Crush

9:00am

Keynote

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

9:20am

Fireside Chat

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

Moderated by: Jim D’Antoni, Director, National Media Sales, DISH

9:35am

The Future of TV & Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Jennifer Lockhart, Industry Sales Manager, Entertainment & Automotive, Teads

Damon Berger, Head of Digital Engagement, Mattel
Scott Bishoff, VP Media, Fox Film
Ted Chi, VP Marketing Strategy – Digital Distribution, NBCUniversal
Jane Mohon, SVP, Media, Digital Marketing & Publicity, Sony Pictures Entertainment

10:10am

Fireside Chat

Charlotte Mostaed, Director of Marketing, POM Wonderful

Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo

10:30am

Keynote

Randi Barshack, CMO, Samba TV

10:45am

Networking Break

11:00am

Addressability, Accuracy and Accountability – The 3 A’s of OTT Advertising

In this session brands will learn how new OTT-enabled data, media and measurement solutions are driving outcomes.
Matthew Schmidt, RVP Agency Development, SpotX

Moderated by: Richard Kosinski, EVP of Sales, Tru Optik

11:15am

Fireside Chat

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

Moderated by: James Johnson, VP, Account Planning & Client Strategy, Exponential

11:35am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: JM Del Valle, VP, US, Alphonso

Lockie Andrews, Chief Digital Officer, UNTUCKit
Chris Baccus, Vice President, Digital Marketing, Unibail-Rodamco-Westfield
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Sandhya Simhan, Digital Innovation Lead, QuickBooks
Sarah Vick, Head of Business, Intel Studios

12:15pm

The New Definition of Performance TV

Mark Douglas, Founder & CEO, Steelhouse

12:30pm

Lunch

1:25pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Bill Herman Vice President, Advanced Advertising Sales, Spectrum Reach

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance
Leslie Emmons, VP Marketing, FabFitFun
Steve Hartmann, Head of Integrated Marketing, Experian
Kendra Upham, Head of Media, Hulu

2:00pm

Fireside Chat

Scott Bishoff, VP Media, Fox Film
Whitney Dickinson, VP Media and Data, Lionsgate

Moderated by: Mike Schoelch, VP of National Sales, Brand Solutions, ironSource

2:20pm

Fireside Chat

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance

Moderated by: Jim Keller, VP National Sales, Hulu

2:40pm

Keynote

Dallas Lawrence, Chief Brand Officer, OpenX

2:55pm

Networking Break

3:10pm

Client Success Story

Tony McRoberts, Director, Enterprise Sales, Braze
Maren (Nordling) Ziobrowski, VP Product & Consumer Marketing, TV Time

3:25pm

Fireside Chat: A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo

3:45pm

Keynote

Stephan Beringer,, CEO, Mirriad
Spencer Gerrol, CEO, SPARK Neuro

4:00pm

Breaking Through In a Low Loyalty, Low Tolerance, I Want It Now World

David Rudnik, Co-Founder, CTO, Connekt

4:15pm

Fireside Chat

Zak Normandin, Founder & CEO, Iris Nova

Moderated by: Tracie Maffei, VP Strategic Accounts & Performance Marketing, Hulu

4:35pm

Panel: What does it mean to be a Challenger Brand?

Jane Fisher, Co-Founder, Harper Wilde
Dan Mazei, Sr. Director, Head of Global Communications, Activision Blizzard
Zak Normandin, Founder & CEO, Iris Nova
Sarah Tabb, VP Brand & Marketing, Milk Bar

Moderated by: Natalie Serota, SVP, Head of BD & Platform Partnerships, SteelHouse

5:15pm

It’s a wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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