Brand Innovators Future of TV & Media

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July 17, 2019

July

17

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Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30am

Breakfast and Registration

9:10am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Co-Hosts:
Janesha Bull, New Business Coordinator, Hill Holliday
Ritesh Shah, Vice President, Northeast, Brand Innovators Labs

9:30am

Fireside Chat

Mike Proulx, Chief Innovation Officer, Hill Holliday

Moderated by: Chris Pizzurro, VP Global Sales, Canoe

10:00am

The Future of TV and Media

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Michelle Gaudet, VP of National Video Investments, Trilia
Molly Jacobs, Sr. Manager, Marketing Performance, LEGO
Jocelyn Molla, SVP, Group Media Director, Trilia
Jessica Sokolowski, VP, Marketing, Media and Brand, Frontier Communications

10:45am

Networking Break

11:00am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Tripp Boyle, SVP, Connekt

Blair Hammond, Director, Brand Communications, Reebok
Scott Nelson, Vice President, Marketing, Panera Bread
Lindsay Sutton, AVP Digital Strategy, John Hancock
Doug Ziewacz, GM Digital Commerce & Advertising, TeamSnap

11:35am

Fireside Chat

Natasha Young, Director, Comms Planning and Media Strategy, Staples

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

12:00pm

Lunch

1:00pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Monica Ballin, Director, Brand and Communications, Zipcar
Lindsay Blanch, SVP, Head of Decision Science, Hill Holliday
Ryan Eckel, VP Product Development – Brand & Strategy, DICK’s Sporting Goods
Sarah Hodkinson, General Manager, SmarterTravel, TripAdvisor
Pat LaCroix, Global Director, Demand Generation, Bose

1:50pm

Fireside Chat – Launching Trusted Brands in an Unknown Market

Erick Dickens, Chief Executive Officer, Co-Founder, Kadenwood
Steve Garvey, Chief, Partner / Advisor, Kadenwood & Major League Baseball World Series Champion

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:20pm

Ad Supported Video on Demand – Best Practices

Chris Pizzurro, VP Global Sales, Canoe

2:35pm

Keynote – The Promise of Digital Transformation – and why we are all becoming software companies

Everyone’s talking about Digital Transformation but few realize what it really means for our businesses. Digital Transformation isn’t just about digitizing the processes and products that we have. It’s about creating compelling digital products and engaging with the world new ways. How will you connect your product or service to the digital world?

Jay Wightman, Head of Digital Experience, John Hancock

3:00pm

Fireside Chat

Jay Wightman, Head of Digital Experience, John Hancock

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

3:15pm

Networking Break

3:30pm

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Moderated by: Vivian Herron, VP, Enterprise Solutions, VideoAmp

Tory Belliveau, Media Manager, The Boston Beer Company
Philip Bryant, Senior Manager, Digital Media, ASICS Digital
Leslie Gilleo, SVP, Group Media Director, Trilia Media/Hill Holliday
Josh Levin-Scherz, Marketing Director, DraftKings
Alexandra Smith, Media Manager, Bose

4:20pm

Fireside Chat

Robin Ruttle, Digital and Loyalty Marketing, Stop & Shop

Moderated by: Lindsey Buxman, Director of Sales, CrowdTwist

4:40pm

Happy Hour hosted by Hill Holliday

AGENDA

8:30am

Breakfast and Registration

9:10am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Co-Hosts:
Janesha Bull, New Business Coordinator, Hill Holliday
Ritesh Shah, Vice President, Northeast, Brand Innovators Labs

9:30am

Fireside Chat

Mike Proulx, Chief Innovation Officer, Hill Holliday

Moderated by: Chris Pizzurro, VP Global Sales, Canoe

10:00am

The Future of TV and Media

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Michelle Gaudet, VP of National Video Investments, Trilia
Molly Jacobs, Sr. Manager, Marketing Performance, LEGO
Jocelyn Molla, SVP, Group Media Director, Trilia
Jessica Sokolowski, VP, Marketing, Media and Brand, Frontier Communications

10:45am

Networking Break

11:00am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Tripp Boyle, SVP, Connekt

Blair Hammond, Director, Brand Communications, Reebok
Scott Nelson, Vice President, Marketing, Panera Bread
Lindsay Sutton, AVP Digital Strategy, John Hancock
Doug Ziewacz, GM Digital Commerce & Advertising, TeamSnap

11:35am

Fireside Chat

Natasha Young, Director, Comms Planning and Media Strategy, Staples

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

12:00pm

Lunch

1:00pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Monica Ballin, Director, Brand and Communications, Zipcar
Lindsay Blanch, SVP, Head of Decision Science, Hill Holliday
Ryan Eckel, VP Product Development – Brand & Strategy, DICK’s Sporting Goods
Sarah Hodkinson, General Manager, SmarterTravel, TripAdvisor
Pat LaCroix, Global Director, Demand Generation, Bose

1:50pm

Fireside Chat – Launching Trusted Brands in an Unknown Market

Erick Dickens, Chief Executive Officer, Co-Founder, Kadenwood
Steve Garvey, Chief, Partner / Advisor, Kadenwood & Major League Baseball World Series Champion

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:20pm

Ad Supported Video on Demand – Best Practices

Chris Pizzurro, VP Global Sales, Canoe

2:35pm

Keynote – The Promise of Digital Transformation – and why we are all becoming software companies

Everyone’s talking about Digital Transformation but few realize what it really means for our businesses. Digital Transformation isn’t just about digitizing the processes and products that we have. It’s about creating compelling digital products and engaging with the world new ways. How will you connect your product or service to the digital world?

Jay Wightman, Head of Digital Experience, John Hancock

3:00pm

Fireside Chat

Jay Wightman, Head of Digital Experience, John Hancock

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

3:15pm

Networking Break

3:30pm

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Moderated by: Vivian Herron, VP, Enterprise Solutions, VideoAmp

Tory Belliveau, Media Manager, The Boston Beer Company
Philip Bryant, Senior Manager, Digital Media, ASICS Digital
Leslie Gilleo, SVP, Group Media Director, Trilia Media/Hill Holliday
Josh Levin-Scherz, Marketing Director, DraftKings
Alexandra Smith, Media Manager, Bose

4:20pm

Fireside Chat

Robin Ruttle, Digital and Loyalty Marketing, Stop & Shop

Moderated by: Lindsey Buxman, Director of Sales, CrowdTwist

4:40pm

Happy Hour hosted by Hill Holliday

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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