Brand Innovators Future of TV & Media

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Presented by

June 4, 2019

Tuesday

,

June

4

-

,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by Condé Nast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Pam Quandt, Vice President Midwest, Condé Nast

9:00am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Bohb Blair, Global Chief Experience Officer, Starcom
Andrew Eklund, Founder & CEO, Ciceron
Nicole Kane, Group VP, Consumer Interaction Practice, Epsilon
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Trace Rutland, Director, Media Innovation, Tyson Foods

9:45am

Keynote – Data Is Now

Craig Kostelic, Chief Business Officer, Advertising, Condé Nast

10:05am

Fireside Chat

Craig Kostelic, Chief Business Officer, Advertising, Condé Nast
Pam Quandt, Vice President Midwest, Condé Nast

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

10:25am

Fireside Chat

Krista Panoff, VP, Digital Partnerships & Business Development, TransUnion

Moderated by: Richard Kosinski, EVP, Sales, TruOptik

10:45am

Networking Break

11:05am

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Kate Miller Spencer, Senior Director, Sales, Midwest/Texas, New York Media

Ryan Foley, Head of Brand, Senior Director of Marketing, Groupon
Shaun Healy, Senior Manager, Media & Digital Marketing, US Cellular
Esteban Ribero, SVP Head of Planning & Insights, Performics
Jessica Soddy, Marketing Manager, State Farm

11:40am

Keynote

Ryan Spicer, VP, Sales & Client Partnerships, CNN Digital

11:55am

Fireside Chat – Future of Data in TV and Media its Implications for Advertisers

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

Moderated by: Maryann Schafer, Sales Director, Flipboard

12:15pm

The State of Connected TV

Consumer viewing habits are shifting and today, marketers have access to more audience insights than ever before, opening the door for advanced targeting, customer insights, and attribution on TV.

Dive into dataxu’s latest CTV research. Who’s watching, how much, and where are they? Spoiler alert: everyone, a lot, and everywhere.

Ed Montes, President & GM, Total TV, dataxu

12:30pm

Lunch hosted by Condé Nast

1:30pm

Keynote

Michael Merna, VP, Brand Strategy, Samba TV

1:45pm

Keynote – How to Give Brands Charisma to Grow in the Age of Urgency

Matt Biespiel, Founder, MB Brand Consulting, Cannes Lion Marketer of the Year

2:05pm

How Streaming’s Domination is Delivering on the Measurable TV™ Dream

How the rise of streaming has changed TV forever, and why advertisers should care.

Mark Douglas, President & CEO, SteelHouse

2:20pm

Fireside Chat

Karen Noel, Advertising Manager, State Farm
Jessica Soddy, Marketing Manager, State Farm

Moderated by: Craig Wilmes, Director of Corporate Partnerships, Fathom Events

2:40pm

Networking Break

3:00pm

Success Story

Jenny Lindquist, Sr. Manager, Integrated Marketing, RXBAR

Moderated by: Bryan Rotunno, Director of Sales, Spotify

3:15pm

Keynote – Welcome to the Sh*tshow

Andrew Eklund, Founder & CEO, Ciceron

3:35pm

Keynote – Delivering Change – The Story of RestaurantHER

Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub

3:55pm

Fireside Chat

Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub

Moderated by: Michael Leen, Business Partnerships Lead, MediaMonks

4:15pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration hosted by Condé Nast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Pam Quandt, Vice President Midwest, Condé Nast

9:00am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Mike Merna, VP Brand Strategy, Samba TV

Bohb Blair, Global Chief Experience Officer, Starcom
Andrew Eklund, Founder & CEO, Ciceron
Nicole Kane, Group VP, Consumer Interaction Practice, Epsilon
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Trace Rutland, Director, Media Innovation, Tyson Foods

9:45am

Keynote – Data Is Now

Craig Kostelic, Chief Business Officer, Advertising, Condé Nast

10:05am

Fireside Chat

Craig Kostelic, Chief Business Officer, Advertising, Condé Nast
Pam Quandt, Vice President Midwest, Condé Nast

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

10:25am

Fireside Chat

Krista Panoff, VP, Digital Partnerships & Business Development, TransUnion

Moderated by: Richard Kosinski, EVP, Sales, TruOptik

10:45am

Networking Break

11:05am

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Kate Miller Spencer, Senior Director, Sales, Midwest/Texas, New York Media

Ryan Foley, Head of Brand, Senior Director of Marketing, Groupon
Shaun Healy, Senior Manager, Media & Digital Marketing, US Cellular
Esteban Ribero, SVP Head of Planning & Insights, Performics
Jessica Soddy, Marketing Manager, State Farm

11:40am

Keynote

Ryan Spicer, VP, Sales & Client Partnerships, CNN Digital

11:55am

Fireside Chat – Future of Data in TV and Media its Implications for Advertisers

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

Moderated by: Maryann Schafer, Sales Director, Flipboard

12:15pm

The State of Connected TV

Consumer viewing habits are shifting and today, marketers have access to more audience insights than ever before, opening the door for advanced targeting, customer insights, and attribution on TV.

Dive into dataxu’s latest CTV research. Who’s watching, how much, and where are they? Spoiler alert: everyone, a lot, and everywhere.

Ed Montes, President & GM, Total TV, dataxu

12:30pm

Lunch hosted by Condé Nast

1:30pm

Keynote

Michael Merna, VP, Brand Strategy, Samba TV

1:45pm

Keynote – How to Give Brands Charisma to Grow in the Age of Urgency

Matt Biespiel, Founder, MB Brand Consulting, Cannes Lion Marketer of the Year

2:05pm

How Streaming’s Domination is Delivering on the Measurable TV™ Dream

How the rise of streaming has changed TV forever, and why advertisers should care.

Mark Douglas, President & CEO, SteelHouse

2:20pm

Fireside Chat

Karen Noel, Advertising Manager, State Farm
Jessica Soddy, Marketing Manager, State Farm

Moderated by: Craig Wilmes, Director of Corporate Partnerships, Fathom Events

2:40pm

Networking Break

3:00pm

Success Story

Jenny Lindquist, Sr. Manager, Integrated Marketing, RXBAR

Moderated by: Bryan Rotunno, Director of Sales, Spotify

3:15pm

Keynote – Welcome to the Sh*tshow

Andrew Eklund, Founder & CEO, Ciceron

3:35pm

Keynote – Delivering Change – The Story of RestaurantHER

Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub

3:55pm

Fireside Chat

Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub

Moderated by: Michael Leen, Business Partnerships Lead, MediaMonks

4:15pm

Its a wrap!

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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