Brand Innovators Future of TV & Media

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May 15, 2019

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15

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From smart phones to connected TVs, Internet enabled televisions and devices are reinventing how and when we consume media and entertainment. As a result, brands are scrambling to keep up with their consumers. Brand Innovators Future of Television & Media, will look at the digital transformation of the marketing and media industries and how Fortune 500 and other leading brands are investing more marketing dollars than ever in digital media and emerging technologies to engage with and build long term relationships with their consumers.

Brand Innovators Future of Television & Media is putting the marketing and media Industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair and Host: Michael Jackson, Senior Marketing Manager, Regis Corporation

9:00am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Lesa Nikolai, Head of Client Partnerships, Midwest, NCC Media

Sasha Beckrich, Senior Manager, Media Strategy, Regis Corporation
Whitney McChane, Vice President, Marketing Communications, Dairy Queen
Cameron Potts, Vice President of Public Relations and Community Management, Deluxe Corporation

9:35am

Keynote

Michael Jackson, Senior Marketing Manager, Regis Corporation

9:55am

Fireside Chat

Michael Jackson, Senior Marketing Manager, Regis Corporation

10:15am

Three Forces Driving The Future of Advertising

In this talk, Simulmedia’s VP of Sales, Matt Mitchell, will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.

Matt Mitchell, VP Sales, Simulmedia

10:30am

Networking Break

10:45am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Katie Fishman, Account Executive, Kargo

Mona Askalani, AVP Digital Marketing, Regis Corporation
Christian Betancourt, Senior Manager, Digital Advertising and Social Media, Anytime Fitness
Beth Dahlke, Digital Director, Mall of America
Margaret Shepard, Communications Specialist, Mayo Clinic
Greg Swan, Director of Digital, Social & Innovation, Fallon

11:30am

Keynote

Jay Prasad, Chief Strategy Officer, VideoAmp, will discuss the latest learnings in crossing the chasm between digital video and OTT to conventional, linear TV. He will touch on the impact that convergence across channels is having on each link in the sight, sound, and motion value chain, including planning & allocation, activation & optimization, and measurement & attribution.

Jay Prasad, Chief Strategy & Business Officer, VideoAmp

11:45am

Fireside Chat – In the World of New Media, Has Brand Building Really Changed?

Paul Hillen, President & COO Revier Brand Group and Author of How Goodness Pays

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

12:05pm

Lunch

1:10pm

Keynote

Andrew Eklund, Founder and CEO, Ciceron
Ashley Evenson, Director of Emerging Media, Ciceron

1:30pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Nick Cheetany, Vice President of Sales, Central Region & Canada, AdTheorent

Heather Conneran, Marketing Manager, Digital and Programmatic Media, General Mills
Chris Denny, Founder, President, The Engine is Red
Yuliya Mycka, VP, Digital Director, Preston Kelly
David Wilson, VP, Director of Brand & Advertising, TCF Bank

2:05pm

Keynote – If You Build It, They Sometimes Come

Tips on how brands can organically build reach, engage and hold attention in today’s pay-to-play and over-stimulated world

Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes

2:25pm

Fireside Chat

Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes

Moderated by: Jane Roy, VP Americas, Buzzoole

2:45pm

Networking Break

3:05pm

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Moderated by: Mo Scanlan, Regional Vice President of Midwest Sales, Vevo

Nick Blissenbach, Media Director, Nina Hale / Performance Digital
Shannan Cranbrook, Manager, Media Strategy, General Mills
Casey McGovern, Associate Vice President Marketing, Regis Corporation
Kate Schmidt, Director, Media Strategy: Paid Media, Best Buy

3:40pm

Keynote – What’s Next in Content Production: Combining Real and Virtual Photography

A case study of how the Polaris Studio is creating product photography using the latest in both real and virtual content production techniques. By combining the real and virtual worlds of image creation, hear how they were able to team up with their Internal Computer-Generated Imagery (CGI) team to create beautiful product imagery while lowering production costs, easing logistics, and expanding an archive of assets Polaris can use for years to come. By re-thinking how product photography is captured, they are meeting real-world business challenges in a creative way.

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

4:00pm

Fireside Chat

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

Moderated by: James Norell, VP Sales, Strategy O& Data, Fullscreen (a WarnerMedia Co.)

4:20pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair and Host: Michael Jackson, Senior Marketing Manager, Regis Corporation

9:00am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Lesa Nikolai, Head of Client Partnerships, Midwest, NCC Media

Sasha Beckrich, Senior Manager, Media Strategy, Regis Corporation
Whitney McChane, Vice President, Marketing Communications, Dairy Queen
Cameron Potts, Vice President of Public Relations and Community Management, Deluxe Corporation

9:35am

Keynote

Michael Jackson, Senior Marketing Manager, Regis Corporation

9:55am

Fireside Chat

Michael Jackson, Senior Marketing Manager, Regis Corporation

10:15am

Three Forces Driving The Future of Advertising

In this talk, Simulmedia’s VP of Sales, Matt Mitchell, will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.

Matt Mitchell, VP Sales, Simulmedia

10:30am

Networking Break

10:45am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Katie Fishman, Account Executive, Kargo

Mona Askalani, AVP Digital Marketing, Regis Corporation
Christian Betancourt, Senior Manager, Digital Advertising and Social Media, Anytime Fitness
Beth Dahlke, Digital Director, Mall of America
Margaret Shepard, Communications Specialist, Mayo Clinic
Greg Swan, Director of Digital, Social & Innovation, Fallon

11:30am

Keynote

Jay Prasad, Chief Strategy Officer, VideoAmp, will discuss the latest learnings in crossing the chasm between digital video and OTT to conventional, linear TV. He will touch on the impact that convergence across channels is having on each link in the sight, sound, and motion value chain, including planning & allocation, activation & optimization, and measurement & attribution.

Jay Prasad, Chief Strategy & Business Officer, VideoAmp

11:45am

Fireside Chat – In the World of New Media, Has Brand Building Really Changed?

Paul Hillen, President & COO Revier Brand Group and Author of How Goodness Pays

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

12:05pm

Lunch

1:10pm

Keynote

Andrew Eklund, Founder and CEO, Ciceron
Ashley Evenson, Director of Emerging Media, Ciceron

1:30pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Nick Cheetany, Vice President of Sales, Central Region & Canada, AdTheorent

Heather Conneran, Marketing Manager, Digital and Programmatic Media, General Mills
Chris Denny, Founder, President, The Engine is Red
Yuliya Mycka, VP, Digital Director, Preston Kelly
David Wilson, VP, Director of Brand & Advertising, TCF Bank

2:05pm

Keynote – If You Build It, They Sometimes Come

Tips on how brands can organically build reach, engage and hold attention in today’s pay-to-play and over-stimulated world

Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes

2:25pm

Fireside Chat

Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes

Moderated by: Jane Roy, VP Americas, Buzzoole

2:45pm

Networking Break

3:05pm

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Moderated by: Mo Scanlan, Regional Vice President of Midwest Sales, Vevo

Nick Blissenbach, Media Director, Nina Hale / Performance Digital
Shannan Cranbrook, Manager, Media Strategy, General Mills
Casey McGovern, Associate Vice President Marketing, Regis Corporation
Kate Schmidt, Director, Media Strategy: Paid Media, Best Buy

3:40pm

Keynote – What’s Next in Content Production: Combining Real and Virtual Photography

A case study of how the Polaris Studio is creating product photography using the latest in both real and virtual content production techniques. By combining the real and virtual worlds of image creation, hear how they were able to team up with their Internal Computer-Generated Imagery (CGI) team to create beautiful product imagery while lowering production costs, easing logistics, and expanding an archive of assets Polaris can use for years to come. By re-thinking how product photography is captured, they are meeting real-world business challenges in a creative way.

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

4:00pm

Fireside Chat

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

Moderated by: James Norell, VP Sales, Strategy O& Data, Fullscreen (a WarnerMedia Co.)

4:20pm

Its a wrap!

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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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