Brand Innovators Future of TV & Media

Presented by
Presented by

May 1, 2019

Wednesday

,

May

1

-

Thursday

,

May

2

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

8:30am

Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Paul Kontonis, CMO, WHOSAY, Viacom Ad Solutions

9:15am

Opening Remarks

9:30am

Fireside Chat – A Data Based Approach To Social & Programmatic Activation

Paul Gelb, Head of Programmatic & Social, Bayer
Sarah Howard, Senior Brand Manager, Bayer

Moderated by: Jesse Judelman, SVP, National Sales, Vevo

9:55am

Keynote

Dan Ackerman, CRO, Samba TV

10:10am

Perspective: Challenger Brands Marketers on 2019 Media Trends

Shane Pittson, Head of Marketing, Quip

Moderated by: Matt Mitchell, VP Sales, Simulmedia

10:30am

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

10:50am

Fireside Chat – The Future of TV & Digital Video Advertising

Today the success of a brand is determined by the ability to embrace change and take risks.

What’s the result? The opportunity to reach consumers through a highly effective channel that can be measured and attributed in ways marketers never even dreamed of.

TV has evolved from a traditional medium into a powerful tool for marketers to deliver relevant experiences to viewers no matter how consumption habits shift. Hear from industry leaders as they share what you need to do now to get ahead and the ROI you can expect from leveraging TV in 2019.

Shawn Gasparini, Head of Media Investment, RB
Nicole Whitesel, SVP, Enterprise Strategy, Publicis Media

Moderated by: Adam Markey, VP Product Management, dataxu

11:10pm

Networking Break

11:20am

Keynote

Justin Gutschmidt, Head of Sales Strategy, Premion (a division of TEGNA)

11:40am

Fireside Chat

Adam Kmiec, VP Digital Strategy & Communications

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

12:05pm

Social & Digital Media Communications Strategy

Adam Kmiec, VP Digital Strategy & Communications
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok
John Starkweather, AVP Marketing, AT&T

Moderated by: Stephanie Agresta, SVP, Client Service & Business Development, DiGennaro Communications

12:35pm

Lunch

1:05pm

Fireside Chat

Chris Drago, Sr. Director, Global Media & Social Marketing, HPE

Moderated by: Zach Kubin, VP Sales, Parsec Media

Day 2

8:00am

Breakfast hosted by Hearts & Science

9:10am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Aimee Carricato, Director of Business Development, Hearts & Science

9:20am

Opening Remarks

Erin Matts, Chief Executive Officer, Hearts & Science

9:30am

Fireside Chat

Erin Matts, Chief Executive Officer, Hearts & Science

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

9:45am

Keynote

Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox

10:10am

Fireside Chat

Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox

Moderated by: Ryan Griffin, Brand Development, Flipboard

10:25am

Three Forces Driving The Future of Advertising

In this talk, Simulmedia President and CRO John Piccone will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.

John Piccone, Presdient & CRO, Simulmedia

10:40am

Omni-Channel 2019: Engaging Consumers Across Media & Device

Kate Brady, Director, Media Strategy & Consumer Engagement, PepsiCo
A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Ed Fogarty, SVP of Viacom Ad Solutions

11:05am

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

Kim Grant, Senior Vice President, Enterprise Media, Bank of America
Ginny McCormick, Head of Global Media, Hasbro

Moderated by: Caroline Mendes, Head of Sales, East, Spotify

11:30am

Networking Break

11:40am

Keynote

Rob Rakowitz, Head of Global Media, Mars

12:00pm

Fireside Chat

Rob Rakowitz, Head of Global Media, Mars

Moderated by: Jeremy Arditi, Chief Commercial Officer, Teads

12:15pm

Lunch hosted by Hearts & Science

1:00pm

Case Study

Mike Sallette, Head of Brand Media, Nestle Waters

1:15pm

Accountability with Data: Managing Expectations for ROI & Media Measurement

Mike Sallette, Head of Brand Media, Nestle Waters
Alex Sutton, Director, Digital Acquisition, Avis Budget Group

Moderated by: Avi Zimak, CRO & Publisher, New York Media

1:50pm

Fireside Chat

Eddie Revis, VP, Brand, Strategy, and Media, Chobani

Moderated by: Andrew Troy, General Manager, East Coast Sales, DISH Media Sales

2:10pm

Fireside Chat

Benjamin Jankowski, VP, Global Media, MasterCard

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:30pm

Fireside Chat

Eran Metzer, Executive Director, Data and Marketing Technology, Hearts & Science

Moderated by: Jay Prasad, Chief Strategy & Business Officer, VideoAmp

2:45pm

Fireside Chat – Effectiveness and Efficiency

Tory Belliveau, Media Manager, Boston Beer
Diane Weeks, Executive Director, Hearts & Science

Moderated by: Rick Beispel, SVP Sales & Strategy, Cadent

3:05pm

Keynote

Greg Glenday, CEO, Lightbox OOH Video Network

3:15pm

Finding The Right Balance: Data, Machine Learning, Creative & Instincts

Dan Head, Chief Revenue Officer, Braze
Peter Lauer, Media Strategy Lead, Brand and New Products, New York Times
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Natasha Young, Director, Comms Planning and Media Strategy, Staples
Zak Treuhaft, President, Hearts & Science

Moderated by: Bill Condon, SVP, Advertising Partnerships, Xumo

3:40pm

It’s a Wrap!

AGENDA

Day 1

8:30am

Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Paul Kontonis, CMO, WHOSAY, Viacom Ad Solutions

9:15am

Opening Remarks

9:30am

Fireside Chat – A Data Based Approach To Social & Programmatic Activation

Paul Gelb, Head of Programmatic & Social, Bayer
Sarah Howard, Senior Brand Manager, Bayer

Moderated by: Jesse Judelman, SVP, National Sales, Vevo

9:55am

Keynote

Dan Ackerman, CRO, Samba TV

10:10am

Perspective: Challenger Brands Marketers on 2019 Media Trends

Shane Pittson, Head of Marketing, Quip

Moderated by: Matt Mitchell, VP Sales, Simulmedia

10:30am

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

10:50am

Fireside Chat – The Future of TV & Digital Video Advertising

Today the success of a brand is determined by the ability to embrace change and take risks.

What’s the result? The opportunity to reach consumers through a highly effective channel that can be measured and attributed in ways marketers never even dreamed of.

TV has evolved from a traditional medium into a powerful tool for marketers to deliver relevant experiences to viewers no matter how consumption habits shift. Hear from industry leaders as they share what you need to do now to get ahead and the ROI you can expect from leveraging TV in 2019.

Shawn Gasparini, Head of Media Investment, RB
Nicole Whitesel, SVP, Enterprise Strategy, Publicis Media

Moderated by: Adam Markey, VP Product Management, dataxu

11:10pm

Networking Break

11:20am

Keynote

Justin Gutschmidt, Head of Sales Strategy, Premion (a division of TEGNA)

11:40am

Fireside Chat

Adam Kmiec, VP Digital Strategy & Communications

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

12:05pm

Social & Digital Media Communications Strategy

Adam Kmiec, VP Digital Strategy & Communications
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok
John Starkweather, AVP Marketing, AT&T

Moderated by: Stephanie Agresta, SVP, Client Service & Business Development, DiGennaro Communications

12:35pm

Lunch

1:05pm

Fireside Chat

Chris Drago, Sr. Director, Global Media & Social Marketing, HPE

Moderated by: Zach Kubin, VP Sales, Parsec Media

Day 2

8:00am

Breakfast hosted by Hearts & Science

9:10am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Aimee Carricato, Director of Business Development, Hearts & Science

9:20am

Opening Remarks

Erin Matts, Chief Executive Officer, Hearts & Science

9:30am

Fireside Chat

Erin Matts, Chief Executive Officer, Hearts & Science

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

9:45am

Keynote

Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox

10:10am

Fireside Chat

Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox

Moderated by: Ryan Griffin, Brand Development, Flipboard

10:25am

Three Forces Driving The Future of Advertising

In this talk, Simulmedia President and CRO John Piccone will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.

John Piccone, Presdient & CRO, Simulmedia

10:40am

Omni-Channel 2019: Engaging Consumers Across Media & Device

Kate Brady, Director, Media Strategy & Consumer Engagement, PepsiCo
A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Ed Fogarty, SVP of Viacom Ad Solutions

11:05am

A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

Kim Grant, Senior Vice President, Enterprise Media, Bank of America
Ginny McCormick, Head of Global Media, Hasbro

Moderated by: Caroline Mendes, Head of Sales, East, Spotify

11:30am

Networking Break

11:40am

Keynote

Rob Rakowitz, Head of Global Media, Mars

12:00pm

Fireside Chat

Rob Rakowitz, Head of Global Media, Mars

Moderated by: Jeremy Arditi, Chief Commercial Officer, Teads

12:15pm

Lunch hosted by Hearts & Science

1:00pm

Case Study

Mike Sallette, Head of Brand Media, Nestle Waters

1:15pm

Accountability with Data: Managing Expectations for ROI & Media Measurement

Mike Sallette, Head of Brand Media, Nestle Waters
Alex Sutton, Director, Digital Acquisition, Avis Budget Group

Moderated by: Avi Zimak, CRO & Publisher, New York Media

1:50pm

Fireside Chat

Eddie Revis, VP, Brand, Strategy, and Media, Chobani

Moderated by: Andrew Troy, General Manager, East Coast Sales, DISH Media Sales

2:10pm

Fireside Chat

Benjamin Jankowski, VP, Global Media, MasterCard

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:30pm

Fireside Chat

Eran Metzer, Executive Director, Data and Marketing Technology, Hearts & Science

Moderated by: Jay Prasad, Chief Strategy & Business Officer, VideoAmp

2:45pm

Fireside Chat – Effectiveness and Efficiency

Tory Belliveau, Media Manager, Boston Beer
Diane Weeks, Executive Director, Hearts & Science

Moderated by: Rick Beispel, SVP Sales & Strategy, Cadent

3:05pm

Keynote

Greg Glenday, CEO, Lightbox OOH Video Network

3:15pm

Finding The Right Balance: Data, Machine Learning, Creative & Instincts

Dan Head, Chief Revenue Officer, Braze
Peter Lauer, Media Strategy Lead, Brand and New Products, New York Times
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Natasha Young, Director, Comms Planning and Media Strategy, Staples
Zak Treuhaft, President, Hearts & Science

Moderated by: Bill Condon, SVP, Advertising Partnerships, Xumo

3:40pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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