Brand Innovators Future of Retail & Consumer Experience

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Presented by

May 16, 2018

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Digital media and advertising technology is re-inventing how brands engage with and build long term relationships with their consumers. Powerful new platforms and emerging technologies — including social media, mobile, content marketing, digital video, data and analytics, programmatic advertising and marketing automation — are enabling brands to engage and interact with their consumers in new and exciting ways, with more efficiency and personalized messages than ever. Brand Innovators Future of Consumer Experience & Retail will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and best practices about how they are using technology to grow their businesses. And, more importantly, to learn how to stay ahead of the curve and the next disruptive technology that will change consumer behavior.

Stay Ahead of the Curve

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Breakfast and Registration

10:00am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Nicole Fraley, Associate Vice President, Digital Marketing, Victoria’s Secret

10:10am

Engaging Your Consumers Through Digital and Emerging Channels

Irene Cassedy, Director, Ecommerce Merchandising, bareMinerals
Sapna Parikh, Executive Director, Digital & eCommerce, CLARINS Group

Moderated by: Jack Riker, Director of Client Partnerships, BounceX

10:45am

Keynote

Amit Shah, Chief Marketing Officer, 1-800-Flowers

11:05am

Fireside Chat

Amit Shah, Chief Marketing Officer, 1-800-Flowers

Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia

11:25am

Networking Break

11:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Patrick Reynolds, CMO, Session M
Kevin Rice, CMO, Hathway

11:55am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Ilana Leykekhman, Senior Director of Strategy and Planning, CrowdTwist

Benjamin Lord, Executive Director, Global eCommerce and Consumer Decision Journey, NARS
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon
Brian Venuti, Vice President Global CRM, Luxottica Group

12:30pm

Lunch

1:15pm

Success Story

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

1:30pm

Fireside Chat

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

1:50pm

Fireside Chat

Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, Coty

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

2:10pm

The New Norm: Innovation In eCommerce, Mobile Shopping, and Direct-to-Consumer

The role of the physical store in the future of retail has drastically changed over the past few years, as new technologies and consumer preferences have paved the way to a new purchase funnel, first through traditional eCommerce, then Mobile Commerce, and now, an increase in direct-to-consumer commercial relationships.

As retail undergoes it’s biggest paradigm shift, the brick and mortar store is being reinvented and brands are looking to new technologies, strategies, and dynamics to engage with their customers in digital channels, to acquire customers and drive them both in-store and through the online purchase funnel.

Moderated By: Marty Berman, VP North America Remarketing, InMobi

Ryan Bonifacino, Chief Marketing Officer, Tomorrow Sleep
Helena Verellen, SVP Global Strategic Partnerships, Audible, an Amazon company

2:40pm

Networking Break

3:00pm

From Content to Commerce: Driving Sales Through Content

Cara Friedman, Director of Content and Community, Classpass
Dana Miller, Senior Director, Marketing and Public Relations, AHAVA
Banita Sarwar, Director, Global Digital Personalization & eCommerce, Starwood Hotels, Marriott

Moderated By: Brian Murphy, VP Global Sales, StartApp

3:35pm

Fireside Chat

Milton Pappas, Former Chief Marketing Officer, Hudson’s Bay Company

Moderated By: Marty Berman, VP North America Remarketing, InMobi

4:00pm

It’s a Wrap!

AGENDA

9:00am

Breakfast and Registration

10:00am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Nicole Fraley, Associate Vice President, Digital Marketing, Victoria’s Secret

10:10am

Engaging Your Consumers Through Digital and Emerging Channels

Irene Cassedy, Director, Ecommerce Merchandising, bareMinerals
Sapna Parikh, Executive Director, Digital & eCommerce, CLARINS Group

Moderated by: Jack Riker, Director of Client Partnerships, BounceX

10:45am

Keynote

Amit Shah, Chief Marketing Officer, 1-800-Flowers

11:05am

Fireside Chat

Amit Shah, Chief Marketing Officer, 1-800-Flowers

Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia

11:25am

Networking Break

11:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Patrick Reynolds, CMO, Session M
Kevin Rice, CMO, Hathway

11:55am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Ilana Leykekhman, Senior Director of Strategy and Planning, CrowdTwist

Benjamin Lord, Executive Director, Global eCommerce and Consumer Decision Journey, NARS
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon
Brian Venuti, Vice President Global CRM, Luxottica Group

12:30pm

Lunch

1:15pm

Success Story

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

1:30pm

Fireside Chat

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

1:50pm

Fireside Chat

Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, Coty

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

2:10pm

The New Norm: Innovation In eCommerce, Mobile Shopping, and Direct-to-Consumer

The role of the physical store in the future of retail has drastically changed over the past few years, as new technologies and consumer preferences have paved the way to a new purchase funnel, first through traditional eCommerce, then Mobile Commerce, and now, an increase in direct-to-consumer commercial relationships.

As retail undergoes it’s biggest paradigm shift, the brick and mortar store is being reinvented and brands are looking to new technologies, strategies, and dynamics to engage with their customers in digital channels, to acquire customers and drive them both in-store and through the online purchase funnel.

Moderated By: Marty Berman, VP North America Remarketing, InMobi

Ryan Bonifacino, Chief Marketing Officer, Tomorrow Sleep
Helena Verellen, SVP Global Strategic Partnerships, Audible, an Amazon company

2:40pm

Networking Break

3:00pm

From Content to Commerce: Driving Sales Through Content

Cara Friedman, Director of Content and Community, Classpass
Dana Miller, Senior Director, Marketing and Public Relations, AHAVA
Banita Sarwar, Director, Global Digital Personalization & eCommerce, Starwood Hotels, Marriott

Moderated By: Brian Murphy, VP Global Sales, StartApp

3:35pm

Fireside Chat

Milton Pappas, Former Chief Marketing Officer, Hudson’s Bay Company

Moderated By: Marty Berman, VP North America Remarketing, InMobi

4:00pm

It’s a Wrap!

SUB EVENTS

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IBM Watson Advertising and The Trade Desk amongst others, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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