Brand Innovators Future of Media

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Presented by

May 4, 2019

Saturday

,

May

4

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Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. . Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by 360i

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Abbey Klaassen, Chief Marketing Officer, 360i

9:00am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Moderator: Jerry Canning, VP, Simulmedia

Steve Fox, Media Strategy and Investment Manager, Verizon FiOS
Katie Haniffy, Director, Media Strategy & Investment, PepsiCo
Trace Rutland, Addressable TV & Technology Lead, The Hershey Company

9:35am

Inside Coca-Cola: Glaceau and smartwater – How Media and Brand Work Together

Kate Jalkut, Director of Media and Connections Planning, smartwater, vitaminwater and POWERADE, The Coca-Cola Company
Sarah Tabb, Sr. Brand Manager, smartwater, The Coca-Cola Company

Q&A conducted by: Gian LaVecchia, VP, Sales & Strategy, Verve

10:05am

Fireside Chat

Katrina Craigwell, VP Global Marketing Innovation, GE Digital

Q&A conducted by: Eva Smith, SVP Sales Strategy & Operations, Integral Ad Science

10:25am

Misrepresented Inventory: Insights on In-Banner Video

Rocket Fuel will be discussing research that it conducted in partnership with Integral Ad Science to understand whether the impressions categorized as in-stream were actually running where publishers claimed they would be. Rocket Fuel will explain what percent of placements labeled as in-stream actually ran in-banner, the extent to which traditional tactics can successfully identify and block in-banner placements, and how advertisers can run video campaign that are scalable, efficient and transparent.

Jon Stewart, Senior Director, Marketing, Rocket Fuel

10:40am

Networking Break

11:10am

Keynote

John Andrews, Co-Founder & President, Prevailing Path

11:30am

The Future of Media: Social, Mobile, and Emerging Platforms

If 2016 was a watershed year for the marketing and media industries, 2017 is where everything has been turned upside down. Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways. Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms like Virtual Reality, Snapchat, and Live Video, and Messengers.

Moderator: Chip Russo, EVP of Strategy Partnership, Zefr

Efrain Ayala, Mobile & Social Lead, RB
Jim Marsh,VP Digital & Social, HBO
John Starkweather, Associate Vice President, Brand & Advertising, AT&T
Bachir Zeroual, Head VR Marketing, Samsung
Orli LeWinter, SVP Strategy & Social Marketing, 360i

12:10pm

Keynote

Tal Chalozin, CTO & Co-founder, Innovid

12:30pm

Lunch hosted by 360i

1:30pm

A Vision for Voice: How Intelligent Agents Will Change Your Business

Siri. Amazon Alexa. Google Home. Suddenly it seems like voice-activated, AI-driven digital assistants are everywhere, dominating CES and selling faster than they can be made. Bloomberg says Voice AI could reach 40 million homes by 2021, and interactions will likely be in the trillions before then. But what does it all mean? Where’s is this heading? And what can you do today to make the most of the opportunity? This session will dive into this rapidly evolving space, covering the basics of how it works in an easy-to-understand way, offering a vision for where it’s all heading, and demonstrating real-world examples of what you can do right now to create maximum impact with consumers.

Mike Dobbs, SVP, SEO, 360i
Jason Hartley, SVP, National Head of Search & Paid Social, 360i

2:00pm

The New Bull Market in Programmatic Advertising

Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.

Moderator: Arun Mukerjee, Director, Quantcast

Brittney Henderson, Director, Digital Marketing, Weight Watchers
Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Steven Tristan Young, VP Growth, Grubhub

2:35pm

Keynote

Joshua Palau, Director, Media Innovation & Partnerships, Johnson & Johnson

3:00pm

Fireside Chat

Joshua Palau, Director, Media Innovation & Partnerships, Johnson & Johnson

Q&A conducted by: Aden Zaman, SVP of Strategy and Business Development, Samba TV

3:20pm

Networking Break

3:35pm

How can brands leverage the moments that matter for their digital marketing?

Eliott Reilhac, CEO and co-founder, TVTY

3:50pm

Fireside Chat

Dave Abramo, Director, Digital Content Strategy & Activation, Reebok

Q&A conducted by: Jane Roy, VP, Sales, gen.video

4:15pm

Keynote

Jason Beckerman, CEO & Co-Founder, Unified

4:35pm

Media Trends Roundtable

Moderator: Shiv Gupta, Vice President, Criteo

Greg Cannon, Vice President, Digital Engagement, The Madison Square Garden Company
Tracy Chavez, Director of National Media, JCPenney
Jennifer Dalipi, Sr. Media Director, Coty Beauty

5:15pm

It’s a wrap!

AGENDA

8:00am

Breakfast and Registration hosted by 360i

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Abbey Klaassen, Chief Marketing Officer, 360i

9:00am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Moderator: Jerry Canning, VP, Simulmedia

Steve Fox, Media Strategy and Investment Manager, Verizon FiOS
Katie Haniffy, Director, Media Strategy & Investment, PepsiCo
Trace Rutland, Addressable TV & Technology Lead, The Hershey Company

9:35am

Inside Coca-Cola: Glaceau and smartwater – How Media and Brand Work Together

Kate Jalkut, Director of Media and Connections Planning, smartwater, vitaminwater and POWERADE, The Coca-Cola Company
Sarah Tabb, Sr. Brand Manager, smartwater, The Coca-Cola Company

Q&A conducted by: Gian LaVecchia, VP, Sales & Strategy, Verve

10:05am

Fireside Chat

Katrina Craigwell, VP Global Marketing Innovation, GE Digital

Q&A conducted by: Eva Smith, SVP Sales Strategy & Operations, Integral Ad Science

10:25am

Misrepresented Inventory: Insights on In-Banner Video

Rocket Fuel will be discussing research that it conducted in partnership with Integral Ad Science to understand whether the impressions categorized as in-stream were actually running where publishers claimed they would be. Rocket Fuel will explain what percent of placements labeled as in-stream actually ran in-banner, the extent to which traditional tactics can successfully identify and block in-banner placements, and how advertisers can run video campaign that are scalable, efficient and transparent.

Jon Stewart, Senior Director, Marketing, Rocket Fuel

10:40am

Networking Break

11:10am

Keynote

John Andrews, Co-Founder & President, Prevailing Path

11:30am

The Future of Media: Social, Mobile, and Emerging Platforms

If 2016 was a watershed year for the marketing and media industries, 2017 is where everything has been turned upside down. Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways. Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms like Virtual Reality, Snapchat, and Live Video, and Messengers.

Moderator: Chip Russo, EVP of Strategy Partnership, Zefr

Efrain Ayala, Mobile & Social Lead, RB
Jim Marsh,VP Digital & Social, HBO
John Starkweather, Associate Vice President, Brand & Advertising, AT&T
Bachir Zeroual, Head VR Marketing, Samsung
Orli LeWinter, SVP Strategy & Social Marketing, 360i

12:10pm

Keynote

Tal Chalozin, CTO & Co-founder, Innovid

12:30pm

Lunch hosted by 360i

1:30pm

A Vision for Voice: How Intelligent Agents Will Change Your Business

Siri. Amazon Alexa. Google Home. Suddenly it seems like voice-activated, AI-driven digital assistants are everywhere, dominating CES and selling faster than they can be made. Bloomberg says Voice AI could reach 40 million homes by 2021, and interactions will likely be in the trillions before then. But what does it all mean? Where’s is this heading? And what can you do today to make the most of the opportunity? This session will dive into this rapidly evolving space, covering the basics of how it works in an easy-to-understand way, offering a vision for where it’s all heading, and demonstrating real-world examples of what you can do right now to create maximum impact with consumers.

Mike Dobbs, SVP, SEO, 360i
Jason Hartley, SVP, National Head of Search & Paid Social, 360i

2:00pm

The New Bull Market in Programmatic Advertising

Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.

Moderator: Arun Mukerjee, Director, Quantcast

Brittney Henderson, Director, Digital Marketing, Weight Watchers
Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Steven Tristan Young, VP Growth, Grubhub

2:35pm

Keynote

Joshua Palau, Director, Media Innovation & Partnerships, Johnson & Johnson

3:00pm

Fireside Chat

Joshua Palau, Director, Media Innovation & Partnerships, Johnson & Johnson

Q&A conducted by: Aden Zaman, SVP of Strategy and Business Development, Samba TV

3:20pm

Networking Break

3:35pm

How can brands leverage the moments that matter for their digital marketing?

Eliott Reilhac, CEO and co-founder, TVTY

3:50pm

Fireside Chat

Dave Abramo, Director, Digital Content Strategy & Activation, Reebok

Q&A conducted by: Jane Roy, VP, Sales, gen.video

4:15pm

Keynote

Jason Beckerman, CEO & Co-Founder, Unified

4:35pm

Media Trends Roundtable

Moderator: Shiv Gupta, Vice President, Criteo

Greg Cannon, Vice President, Digital Engagement, The Madison Square Garden Company
Tracy Chavez, Director of National Media, JCPenney
Jennifer Dalipi, Sr. Media Director, Coty Beauty

5:15pm

It’s a wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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