Brand Innovators Future Of Marketing & Media

Presented by

December 12, 2019

Thursday

,

December

12 -

Friday

,

December

13

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Alicia Tillman, Chief Marketing Officer, SAP

9:10am

Fireside Chat — Behind The Bottle: Nestle Waters

Mike Sallette, Head of Brand Media, Nestle Waters
Smeeta Khetarpaul, Director, Group Marketing Manager – Poland Spring, Nestle Waters

9:40am

Fireside Chat

Alex Sutton, Director, Acquisition and Paid Digital Media, Avis Budget Group

10:05am

Digital Media & Marketing 2020

Jess Goon, VP Digital Marketing, Kind Snacks
Ryan Saghir, Director of Integrated Marketing, Sabra Dipping
Stacey Warshaw, Director, Digital Marketing, Ann Inc.

Moderated by: Andrew Beranbom, Co-Founder & CEO, FirstTube Media

10:35am

CPG Marketing in 2020

Kristina Gerschel, Global Marketing Director, Merck
Colleen Sherry, US Digital Media & Marketing Lead, Henkel

11:00am

Networking Break

11:30am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

11:55am

Fireside Chat — Loyalty & CRM For The Modern Brand-Consumer Relationship

Jenna Klebanoff, Director, CRM & Member Marketing, Equinox

12:15pm

POV – CommerceIQ

12:30pm

LUNCH

1:00pm

Building a 21st Century Brand

Ben Collier, Executive Director of Brand, JPMorgan
Catherine Leitner, Global Marketing Director, St. Regis Hotels & Resorts

Moderated by: Gian LaVecchia, SVP, Brand Partnerships & Agency Sales, Americas, DoubleVerify

1:35pm

POV – 2020 is the year we build trust back in Influencer Marketing

Aimee Kelly, Influencer, Chic My Styles

Moderated by: Adam Williams, CEO, Takumi

1:50pm

Keynote

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

2:10pm

Fireside Chat

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

Moderated by: Matt Kershaw, VP Global Partnerships + Strategy, Vox Media

2:25pm

Success Story – Branded Podcast

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

2:45pm

Fireside Chat

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

Moderated by: Evan Lang, VP, GM of Audio, Vox Media

3:00pm

It’s a Wrap!

‍

-------------------------------------------

Day 2!

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:15am

Keynote

9:45am

Fireside Chat

10:00am

Fireside Chat

Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

Moderated by: Michael Rosen, CRO, Intersection

10:25am

Fireside Chat

Belinda Smith, Head of Global Marketing Intelligence, Electronic Arts (EA)

10:50am

POV

11:05am

Networking Break

Alicia Tillman, Chief Marketing Officer, SAP

11:20am

Fireside Chat

Josh Nafman, Head of Global Media Buying and Operations, Diageo

11:35pm

The In-Housing Movement & Understanding The Need To Develop Internal Agency Capabilities

Carrie Lindsay, Managing Director, Initiative
Mike Scafidi, Director of Marketing & Ad Technology and Data Strategy, PepsiCo

12:00pm

POV – BEN

Bruce Cohen, Academy Award-winning producer of American Beauty and Silver Linings Playbook

Moderated by: Caressa Douglas, Senior Vice President, Global Strategic Partnerships

12:15pm

Fireside Chat

Betsy Paynter, Media Director, Heineken

12:35pm

LUNCH

1:40pm

CPG Marketing

Matthew Fantazier, Head of Marketing, US Baby Brands, Johnson & Johnson

2:05pm

POV

2:30pm

Charting Future of Media

Paul Gelb, Head of Social & Programmatic, Bayer
Jeff Giacchetti, US Digital Media & Marketing Lead- Laundry and Home Care, Henkel
Janis Huang, Executive Director, Marketing & Media, The New York Times

Moderated by: McAdory Lipscomb, VP, Business Development, Samba TV

2:45pm

Fireside Chat

3:00pm

It’s a Wrap!

AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Alicia Tillman, Chief Marketing Officer, SAP

9:10am

Fireside Chat — Behind The Bottle: Nestle Waters

Mike Sallette, Head of Brand Media, Nestle Waters
Smeeta Khetarpaul, Director, Group Marketing Manager – Poland Spring, Nestle Waters

9:40am

Fireside Chat

Alex Sutton, Director, Acquisition and Paid Digital Media, Avis Budget Group

10:05am

Digital Media & Marketing 2020

Jess Goon, VP Digital Marketing, Kind Snacks
Ryan Saghir, Director of Integrated Marketing, Sabra Dipping
Stacey Warshaw, Director, Digital Marketing, Ann Inc.

Moderated by: Andrew Beranbom, Co-Founder & CEO, FirstTube Media

10:35am

CPG Marketing in 2020

Kristina Gerschel, Global Marketing Director, Merck
Colleen Sherry, US Digital Media & Marketing Lead, Henkel

11:00am

Networking Break

11:30am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

11:55am

Fireside Chat — Loyalty & CRM For The Modern Brand-Consumer Relationship

Jenna Klebanoff, Director, CRM & Member Marketing, Equinox

12:15pm

POV – CommerceIQ

12:30pm

LUNCH

1:00pm

Building a 21st Century Brand

Ben Collier, Executive Director of Brand, JPMorgan
Catherine Leitner, Global Marketing Director, St. Regis Hotels & Resorts

Moderated by: Gian LaVecchia, SVP, Brand Partnerships & Agency Sales, Americas, DoubleVerify

1:35pm

POV – 2020 is the year we build trust back in Influencer Marketing

Aimee Kelly, Influencer, Chic My Styles

Moderated by: Adam Williams, CEO, Takumi

1:50pm

Keynote

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

2:10pm

Fireside Chat

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

Moderated by: Matt Kershaw, VP Global Partnerships + Strategy, Vox Media

2:25pm

Success Story – Branded Podcast

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

2:45pm

Fireside Chat

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

Moderated by: Evan Lang, VP, GM of Audio, Vox Media

3:00pm

It’s a Wrap!

‍

-------------------------------------------

Day 2!

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:15am

Keynote

9:45am

Fireside Chat

10:00am

Fireside Chat

Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

Moderated by: Michael Rosen, CRO, Intersection

10:25am

Fireside Chat

Belinda Smith, Head of Global Marketing Intelligence, Electronic Arts (EA)

10:50am

POV

11:05am

Networking Break

Alicia Tillman, Chief Marketing Officer, SAP

11:20am

Fireside Chat

Josh Nafman, Head of Global Media Buying and Operations, Diageo

11:35pm

The In-Housing Movement & Understanding The Need To Develop Internal Agency Capabilities

Carrie Lindsay, Managing Director, Initiative
Mike Scafidi, Director of Marketing & Ad Technology and Data Strategy, PepsiCo

12:00pm

POV – BEN

Bruce Cohen, Academy Award-winning producer of American Beauty and Silver Linings Playbook

Moderated by: Caressa Douglas, Senior Vice President, Global Strategic Partnerships

12:15pm

Fireside Chat

Betsy Paynter, Media Director, Heineken

12:35pm

LUNCH

1:40pm

CPG Marketing

Matthew Fantazier, Head of Marketing, US Baby Brands, Johnson & Johnson

2:05pm

POV

2:30pm

Charting Future of Media

Moderated by: McAdory Lipscomb, VP, Business Development, Samba TV

2:45pm

Fireside Chat

3:00pm

It’s a Wrap!

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

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IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

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TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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