This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast and Registration
9:10am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: Katie Kim, Brand Partnerships & Experiences Lead, Cadillac
9:40am
Keynote
Katie Kim, Brand Partnerships & Experiences Lead, Cadillac
10:00am
Fireside Chat
Katie Kim, Brand Partnerships & Experiences Lead, Cadillac
Moderated by: Lizzie Black, Head of Emerging Partnerships, Kargo
10:15am
Building A Luxury Brand in the Digital Era
Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, Gucci to Gulfstream, and Rolex to Relais & Châteaux luxury brands are rapidly embracing big data, digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands mean that personalization and fusing together paid media, social activities and real-time marketing is key. Learn how leading luxury brands are scoring big wins in digital.
Modetated by: Theo Berenson, Director of Marketing & Sales, Parsec Media
Kristina Buckley, VP Communications – The Americas, Van Cleef & Arpels
Michelle Lin, VP Marketing, Bastide
Benjamin Lord, Executive Director, Global eCommerce and Omnichannel, NARS
Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide
10:50am
The Luxury of the Self
Our relationship with digital media is changing as consumers embrace individuality and self-expression. How can luxury brands adapt? As technology gets more personal, advertising needs to behave as such. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing consumer perception and how luxury brands can remain inspirational in a world of competing aspirations.
Bryan Melmed, Vice President of Insights Services, Exponential
11:05am
Networking Break
11:20am
Everything That The Internet Did To Media Will Happen to Retail
Ana Andjelic, Chief Brand Officer, Rebecca Minkoff
11:45am
Fireside Chat
Ana Andjelic, Chief Brand Officer, Rebecca Minkoff
Moderated by: Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift
12:05pm
Fireside Chat
Pablo Henderson, Global Director of Brand Marketing, W Hotels, Marriott International
Modetated by: Evan Krauss, SVP Global Sales, Ranker
12:30pm
Lunch
1:15pm
Taking Brand Experiences & Partnerships to the Next Level
Andrew Goldberg, Partner, Tao Group
Greg Link, Co-Founder, BrandLink Communications
Jason Pomeranc, Founder, SIXTY HOTELS
Moderated by: Scot Lerner, Brand Innovators
2:00pm
Touchpoints in Luxury: Brand Storytelling
Luxury companies have always been publishers of brand stories, but the industry was initially slow to adopt social media, fearing it would destroy their perceived exclusivity. Today, stories are being tailored and media is being created for the express purpose of driving engagement and distribution among luxury audiences across all of the established and emerging social media channels. Video is the medium of choice, for its ability to authentically reflect brand history, craftsmanship, product information, celebrity endorsements and serial plots. Hear firsthand why video supports the overall message for brands and creates seamless, integrated stories, while platforms like Twitter, Instagram and other emerging social influencer tools are used to distribute and amplify messages.
Moderated by: Izzy Grinspan, Senior Editor, The Cut
Ben Collier, Brand Director Rémy Martin Consumer, Rémy Cointreau USA
Sarah Gorvitz, SVP, Strategic Communications & Insights, Diamond Producers Association
Liz Miersch, VP Content & Partnerships, Equinox
2:40pm
Keynote
Kristen Yraola, VP, Digital, Christie’s
3:05pm
Fireside Chat
Kristen Yraola, VP, Digital, Christie’s
Modetated by: Scott Hendrickson, SVP of Sales, News Corp | News IQ
3:30pm
Networking Break
3:45pm
Featured Keynote
Michael Karsch, Chairman, Juice Press
4:10pm
Featured Fireside Chat
Michael Karsch, Chairman, Juice Press
4:30pm
Its a wrap!