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Brand Innovators Future of Luxury Brand Marketing

Presented by
Presented by

July 26, 2018

July

26

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,

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From Baccarat and Bentley to Rolex and Ray-Ban, the Internet has fundamentally transformed the way luxury brands market their products. While they may have been fashionably late to the party, luxury brands the world over are embracing the visual, social and interactive tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch their next limited edition. In addition, E-Commerce is providing a new and untapped channel for premium products. Brand Innovators Future of Luxury Brand Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers at some of the most prestigious luxury brands in the world, about how they are using technology to drive new customers into the purchase funnel.

Brand Innovators Future of Luxury Brand Marketing is putting the marketing and media industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:10am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

9:40am

Keynote

Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

10:00am

Fireside Chat

Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

Moderated by: Lizzie Black, Head of Emerging Partnerships, Kargo

10:15am

Building A Luxury Brand in the Digital Era

Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, Gucci to Gulfstream, and Rolex to Relais & Châteaux luxury brands are rapidly embracing big data, digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands mean that personalization and fusing together paid media, social activities and real-time marketing is key. Learn how leading luxury brands are scoring big wins in digital.

Modetated by: Theo Berenson, Director of Marketing & Sales, Parsec Media

Kristina Buckley, VP Communications – The Americas, Van Cleef & Arpels
Michelle Lin, VP Marketing, Bastide
Benjamin Lord, Executive Director, Global eCommerce and Omnichannel, NARS
Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide

10:50am

The Luxury of the Self

Our relationship with digital media is changing as consumers embrace individuality and self-expression. How can luxury brands adapt? As technology gets more personal, advertising needs to behave as such. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing consumer perception and how luxury brands can remain inspirational in a world of competing aspirations.

Bryan Melmed, Vice President of Insights Services, Exponential

11:05am

Networking Break

11:20am

Everything That The Internet Did To Media Will Happen to Retail

Ana Andjelic, Chief Brand Officer, Rebecca Minkoff

11:45am

Fireside Chat

Ana Andjelic, Chief Brand Officer, Rebecca Minkoff

Moderated by: Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift

12:05pm

Fireside Chat

Pablo Henderson, Global Director of Brand Marketing, W Hotels, Marriott International

Modetated by: Evan Krauss, SVP Global Sales, Ranker

12:30pm

Lunch

1:15pm

Taking Brand Experiences & Partnerships to the Next Level

Andrew Goldberg, Partner, Tao Group
Greg Link, Co-Founder, BrandLink Communications
Jason Pomeranc, Founder, SIXTY HOTELS

Moderated by: Scot Lerner, Brand Innovators

2:00pm

Touchpoints in Luxury: Brand Storytelling

Luxury companies have always been publishers of brand stories, but the industry was initially slow to adopt social media, fearing it would destroy their perceived exclusivity. Today, stories are being tailored and media is being created for the express purpose of driving engagement and distribution among luxury audiences across all of the established and emerging social media channels. Video is the medium of choice, for its ability to authentically reflect brand history, craftsmanship, product information, celebrity endorsements and serial plots. Hear firsthand why video supports the overall message for brands and creates seamless, integrated stories, while platforms like Twitter, Instagram and other emerging social influencer tools are used to distribute and amplify messages.

Moderated by: Izzy Grinspan, Senior Editor, The Cut

Ben Collier, Brand Director Rémy Martin Consumer, Rémy Cointreau USA
Sarah Gorvitz, SVP, Strategic Communications & Insights, Diamond Producers Association
Liz Miersch, VP Content & Partnerships, Equinox

2:40pm

Keynote

Kristen Yraola, VP, Digital, Christie’s

3:05pm

Fireside Chat

Kristen Yraola, VP, Digital, Christie’s

Modetated by: Scott Hendrickson, SVP of Sales, News Corp | News IQ

3:30pm

Networking Break

3:45pm

Featured Keynote

Michael Karsch, Chairman, Juice Press

4:10pm

Featured Fireside Chat

Michael Karsch, Chairman, Juice Press

4:30pm

Its a wrap!

‍

AGENDA

8:00am

Breakfast and Registration

9:10am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

9:40am

Keynote

Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

10:00am

Fireside Chat

Katie Kim, Brand Partnerships & Experiences Lead, Cadillac

Moderated by: Lizzie Black, Head of Emerging Partnerships, Kargo

10:15am

Building A Luxury Brand in the Digital Era

Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, Gucci to Gulfstream, and Rolex to Relais & Châteaux luxury brands are rapidly embracing big data, digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands mean that personalization and fusing together paid media, social activities and real-time marketing is key. Learn how leading luxury brands are scoring big wins in digital.

Modetated by: Theo Berenson, Director of Marketing & Sales, Parsec Media

Kristina Buckley, VP Communications – The Americas, Van Cleef & Arpels
Michelle Lin, VP Marketing, Bastide
Benjamin Lord, Executive Director, Global eCommerce and Omnichannel, NARS
Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide

10:50am

The Luxury of the Self

Our relationship with digital media is changing as consumers embrace individuality and self-expression. How can luxury brands adapt? As technology gets more personal, advertising needs to behave as such. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing consumer perception and how luxury brands can remain inspirational in a world of competing aspirations.

Bryan Melmed, Vice President of Insights Services, Exponential

11:05am

Networking Break

11:20am

Everything That The Internet Did To Media Will Happen to Retail

Ana Andjelic, Chief Brand Officer, Rebecca Minkoff

11:45am

Fireside Chat

Ana Andjelic, Chief Brand Officer, Rebecca Minkoff

Moderated by: Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift

12:05pm

Fireside Chat

Pablo Henderson, Global Director of Brand Marketing, W Hotels, Marriott International

Modetated by: Evan Krauss, SVP Global Sales, Ranker

12:30pm

Lunch

1:15pm

Taking Brand Experiences & Partnerships to the Next Level

Andrew Goldberg, Partner, Tao Group
Greg Link, Co-Founder, BrandLink Communications
Jason Pomeranc, Founder, SIXTY HOTELS

Moderated by: Scot Lerner, Brand Innovators

2:00pm

Touchpoints in Luxury: Brand Storytelling

Luxury companies have always been publishers of brand stories, but the industry was initially slow to adopt social media, fearing it would destroy their perceived exclusivity. Today, stories are being tailored and media is being created for the express purpose of driving engagement and distribution among luxury audiences across all of the established and emerging social media channels. Video is the medium of choice, for its ability to authentically reflect brand history, craftsmanship, product information, celebrity endorsements and serial plots. Hear firsthand why video supports the overall message for brands and creates seamless, integrated stories, while platforms like Twitter, Instagram and other emerging social influencer tools are used to distribute and amplify messages.

Moderated by: Izzy Grinspan, Senior Editor, The Cut

Ben Collier, Brand Director Rémy Martin Consumer, Rémy Cointreau USA
Sarah Gorvitz, SVP, Strategic Communications & Insights, Diamond Producers Association
Liz Miersch, VP Content & Partnerships, Equinox

2:40pm

Keynote

Kristen Yraola, VP, Digital, Christie’s

3:05pm

Fireside Chat

Kristen Yraola, VP, Digital, Christie’s

Modetated by: Scott Hendrickson, SVP of Sales, News Corp | News IQ

3:30pm

Networking Break

3:45pm

Featured Keynote

Michael Karsch, Chairman, Juice Press

4:10pm

Featured Fireside Chat

Michael Karsch, Chairman, Juice Press

4:30pm

Its a wrap!

‍

SUB EVENTS

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SPEAKERS

Brandon Gutman

Co-Founder, Brand Innovators

Marc Sternberg

Co-Founder, Brand Innovators

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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