Future of Food & Beverage Summit, hosted by Taco John’s

Presented by

May 18, 2023

Thursday

,

May

18 -

Thursday

,

May

18

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00 AM

Breakfast and Registration

10:00 AM

Welcome Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Tim Brunelle, Marketing Leadership, Capabilities Training & In-House Agency Consultant

10:05 AM

The Future of QSR Restaurants

Barry Westrum, Chief Marketing Officer, Taco John's

10:15 AM

Fireside Chat

Barry Westrum, Chief Marketing Officer, Taco John's

Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies

10:45 AM

Dairy Queen: Behind the Brand

Becky Felling, Vice President, Marketing Communications, U.S., Dairy Queen Corporation

Maria Hokanson, Executive Vice President Marketing, U.S. & Canada, Dairy Queen Corporation

Kelly Kenny, Vice President, Product and Brand Marketing, U.S., Dairy Queen Corporation

Rae Wang, Director, Product and Brand Marketing, U.S., Dairy Queen Corporation

Moderated by: Cerisse Velasco, Director, Midwest and Southeast Brand Partnerships, Zynga

11:15 AM

The Power of Influence: Unlocking Effective Influencer Strategies for Maximum Impact

Krista Arnold, Vice President, Marketing, The New Primal

Moderated by: Danielle Wiley, CEO & Founder, Sway Group

11:45 AM

Taco John’s Behind the Taco

Brad Bergaus, Corporate Chef, Director of Menu Innovation, Taco John’s

Sara Scroggins, Director of Brand Marketing, Taco John’s

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

12:15 PM

Lunch

1:15 PM

Caribou Coffee: Brewing a Better Future

Erin Newkirk, Chief Brand & Marketing Officer, Caribou Coffee

Moderated by: Darnell Holloway, Regional Director, Enterprise Sales, Yelp

1:45 PM

Ecolab: Behind the Food and Beverage

Jen Cressman McLean, Senior Director, Global Brand, Ecolab

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

2:15 PM

Panel: Future of Consumer Loyalty

KC Glaser, Senior Manager, Brand Experience - Loyalty & Rewards, General Mills

Andrea Herrera, Manager of Marketing & Innovation, Leprino Foods

Korey Love Taylor, Director of Digital Engagement, Taco John’s

Brian Thompson, Senior Marketing Manager, Schwan's Company

Moderated by: Nicole Rizzo, RVP, Central Sales, Verve Group

2:45 PM

Networking Break

3:15 PM

Going Against the Grain – Category Disruption in Better-For-You Food

Andrea Schwenk, Chief Marketing Officer, Egglife Foods

Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies

3:45 PM

Transforming a Commercial Product into a Consumer Brand

Stacy Warner, Associate Director, Brand Marketing, Cargill

Moderated by: Justin Davis, Director of Strategy, McKinney

4:15 PM

How a Trend Becomes a Norm

Lynn Franz, Director, Brand & Engagement Strategy, Land O’Lakes Inc.

Yoshina Okamoto, Associate Brand Planner, Land O’Lakes Inc.

Moderated by: Sara Sustersic, Senior Director, Midwest Sales, Vevo

4:45 PM

Connecting the Otherwise Unconnected

Lynne Moser, Director, North America eCommerce - Strategy and Innovation, The Coca-Cola Company

Moderated by: Cerisse Velasco, Director, MidWest and Southeast Brand Partnerships, Zynga

AGENDA

9:00 AM

Breakfast and Registration

10:00 AM

Welcome Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Tim Brunelle, Marketing Leadership, Capabilities Training & In-House Agency Consultant

10:05 AM

The Future of QSR Restaurants

Barry Westrum, Chief Marketing Officer, Taco John's

10:15 AM

Fireside Chat

Barry Westrum, Chief Marketing Officer, Taco John's

Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies

10:45 AM

Dairy Queen: Behind the Brand

Becky Felling, Vice President, Marketing Communications, U.S., Dairy Queen Corporation

Maria Hokanson, Executive Vice President Marketing, U.S. & Canada, Dairy Queen Corporation

Kelly Kenny, Vice President, Product and Brand Marketing, U.S., Dairy Queen Corporation

Rae Wang, Director, Product and Brand Marketing, U.S., Dairy Queen Corporation

Moderated by: Cerisse Velasco, Director, Midwest and Southeast Brand Partnerships, Zynga

11:15 AM

The Power of Influence: Unlocking Effective Influencer Strategies for Maximum Impact

Krista Arnold, Vice President, Marketing, The New Primal

Moderated by: Danielle Wiley, CEO & Founder, Sway Group

11:45 AM

Taco John’s Behind the Taco

Brad Bergaus, Corporate Chef, Director of Menu Innovation, Taco John’s

Sara Scroggins, Director of Brand Marketing, Taco John’s

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

12:15 PM

Lunch

1:15 PM

Caribou Coffee: Brewing a Better Future

Erin Newkirk, Chief Brand & Marketing Officer, Caribou Coffee

Moderated by: Darnell Holloway, Regional Director, Enterprise Sales, Yelp

1:45 PM

Ecolab: Behind the Food and Beverage

Jen Cressman McLean, Senior Director, Global Brand, Ecolab

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

2:15 PM

Panel: Future of Consumer Loyalty

KC Glaser, Senior Manager, Brand Experience - Loyalty & Rewards, General Mills

Andrea Herrera, Manager of Marketing & Innovation, Leprino Foods

Korey Love Taylor, Director of Digital Engagement, Taco John’s

Brian Thompson, Senior Marketing Manager, Schwan's Company

Moderated by: Nicole Rizzo, RVP, Central Sales, Verve Group

2:45 PM

Networking Break

3:15 PM

Going Against the Grain – Category Disruption in Better-For-You Food

Andrea Schwenk, Chief Marketing Officer, Egglife Foods

Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies

3:45 PM

Transforming a Commercial Product into a Consumer Brand

Stacy Warner, Associate Director, Brand Marketing, Cargill

Moderated by: Justin Davis, Director of Strategy, McKinney

4:15 PM

How a Trend Becomes a Norm

Lynn Franz, Director, Brand & Engagement Strategy, Land O’Lakes Inc.

Yoshina Okamoto, Associate Brand Planner, Land O’Lakes Inc.

Moderated by: Sara Sustersic, Senior Director, Midwest Sales, Vevo

4:45 PM

Connecting the Otherwise Unconnected

Lynne Moser, Director, North America eCommerce - Strategy and Innovation, The Coca-Cola Company

Moderated by: Cerisse Velasco, Director, MidWest and Southeast Brand Partnerships, Zynga

SUB EVENTS

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