9:00 AM
Breakfast and Registration
10:00 AM
Welcome Remarks
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Emcee
Tim Brunelle, Marketing Leadership, Capabilities Training & In-House Agency Consultant
10:05 AM
The Future of QSR Restaurants
Barry Westrum, Chief Marketing Officer, Taco John's
10:15 AM
Fireside Chat
Barry Westrum, Chief Marketing Officer, Taco John's
Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies
10:45 AM
Dairy Queen: Behind the Brand
Becky Felling, Vice President, Marketing Communications, U.S., Dairy Queen Corporation
Maria Hokanson, Executive Vice President Marketing, U.S. & Canada, Dairy Queen Corporation
Kelly Kenny, Vice President, Product and Brand Marketing, U.S., Dairy Queen Corporation
Rae Wang, Director, Product and Brand Marketing, U.S., Dairy Queen Corporation
Moderated by: Cerisse Velasco, Director, Midwest and Southeast Brand Partnerships, Zynga
11:15 AM
The Power of Influence: Unlocking Effective Influencer Strategies for Maximum Impact
Krista Arnold, Vice President, Marketing, The New Primal
Moderated by: Danielle Wiley, CEO & Founder, Sway Group
11:45 AM
Taco Johns Behind the Taco
Brad Bergaus, Corporate Chef, Director of Menu Innovation, Taco Johns
Sara Scroggins, Director of Brand Marketing, Taco Johns
Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
12:15 PM
Lunch
1:15 PM
Caribou Coffee: Brewing a Better Future
Erin Newkirk, Chief Brand & Marketing Officer, Caribou Coffee
Moderated by: Darnell Holloway, Regional Director, Enterprise Sales, Yelp
1:45 PM
Ecolab: Behind the Food and Beverage
Jen Cressman McLean, Senior Director, Global Brand, Ecolab
Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
2:15 PM
Panel: Future of Consumer Loyalty
KC Glaser, Senior Manager, Brand Experience - Loyalty & Rewards, General Mills
Andrea Herrera, Manager of Marketing & Innovation, Leprino Foods
Korey Love Taylor, Director of Digital Engagement, Taco Johns
Brian Thompson, Senior Marketing Manager, Schwan's Company
Moderated by: Nicole Rizzo, RVP, Central Sales, Verve Group
2:45 PM
Networking Break
3:15 PM
Going Against the Grain Category Disruption in Better-For-You Food
Andrea Schwenk, Chief Marketing Officer, Egglife Foods
Moderated by: Laura Baranowski, Senior Client Lead, Basis Technologies
3:45 PM
Transforming a Commercial Product into a Consumer Brand
Stacy Warner, Associate Director, Brand Marketing, Cargill
Moderated by: Justin Davis, Director of Strategy, McKinney
4:15 PM
How a Trend Becomes a Norm
Lynn Franz, Director, Brand & Engagement Strategy, Land OLakes Inc.
Yoshina Okamoto, Associate Brand Planner, Land OLakes Inc.
Moderated by: Sara Sustersic, Senior Director, Midwest Sales, Vevo
4:45 PM
Connecting the Otherwise Unconnected
Lynne Moser, Director, North America eCommerce - Strategy and Innovation, The Coca-Cola Company
Moderated by: Cerisse Velasco, Director, MidWest and Southeast Brand Partnerships, Zynga
