This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:30am
Breakfast & Registration
9:15am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Cotent & Community, Brand Innovators
David Teicher, Editor & Chief Content Officer, Brand Innovators
Event Chair: Chad Donvito, Chief Marketing Officer, King’s Hawaiian
9:30am
Keynote – King’s Hawaiian
Chad Donvito, Chief Marketing Officer, King’s Hawaiian
9:55am
Fireside Chat
Chad Donvito, Chief Marketing Officer, King’s Hawaiian
10:10am
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Jessica Berlin, Senior Director of Digital Marketing, Beachbody
Bill Karz, Vice President, Digital Marketing, Los Angeles Tourism & Convention Board
Claire Knebl, Director of Marketing, Ritual
10:45am
Keynote – CNN
11:00am
Networking Break
11:15am
Keynote
Christopher Keenan, SVP & Executive Producer, Content Development and Production, Mattel
11:40am
Fireside Chat
Christopher Keenan, SVP & Executive Producer, Content Development and Production, Mattel
11:55am
Keynote – Viacom
12:10pm
Lunch
1:00pm
Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media
Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.
Moderated by: Sarineh Croft, Senior Director of Sales, Tremor Video DSP
Scott Bishoff, Vice President, Digital, 20th Century Fox Film
Ricardo Briceno, Head of Brand Marketing – Hot Wheels, Mattel
Charlotte Mostaed, Director of Marketing, Pom Wonderful
1:35pm
OTT goes mainstream: A deep-dive into the preferences of the streaming generation
OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.
With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”
Dallas Lawrence, Chief Brand Officer, OpenX
1:55pm
Success Story
Whitney Atkinson, Digital Media Supervisor, AKQA
Rachel Shahvar, Brand Engagement Lead, Content, Clorox
Moderated by:Jason Kleinman, GM, Branded Content, TripleLift
2:10pm
Success Story
Charlotte Mostaed, Director of Marketing, Pom Wonderful
2:30pm
Fireside Chat
Charlotte Mostaed, Director of Marketing, Pom Wonderful
2:45pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Val Fishbain, Co-founder/President, Spread The Love
3:20pm
Networking Break
3:35pm
Keynote
Scott Bishoff, Vice President, Digital, 20th Century Fox Film
4:00pm
Fireside Chat
Scott Bishoff, Vice President, Digital, 20th Century Fox Film
4:15pm
Building Content Through Social Media & Influencer Marketing
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Greg Fass, Sr. Brand Manager, MeUndies
Katherine Miller, Sr. Manager, Social Media, Hot Topic
Jessica Rhoades, Content Marketing, Dreamscape Immersive
5:00pm
It’s a Wrap!
