Brand Innovators Future of Consumer Experience & Shopper Marketing

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Presented by

June 7, 2018

Thursday

,

June

7

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The Future of Consumer Experience and Shopper Marketing — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of the consumer experience. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to the consumer experience, it is essential that brand marketers embrace all of the online resources available to them to retail their products and services more effectively and most efficiently.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by Tyson Foods

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Ryan Rouse, Vice President, Growth and Brand Development, Tyson Foods

9:00am

The Future of Shopping: Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.

This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

Doran Davidson, VP Merchandising North America Goods, Groupon
Carden Griscom, eCom & Web Content Lead, Entertainment Cruises
Mike Jackson, Regional Marketing Manager, Regis Corporation
Tim Madigan, Vice President of eCommerce, Tyson Foods

9:35am

Fireside Chat – Innovation, Communication and Commerce

Courtney Ballantini, Sr Director, Media and Consumer Engagement, Tyson Foods
Tim Madigan, Vice President of eCommerce, Tyson Foods
Nicole Sorenson, Brand Manager, Tyson Foods

Moderated by: Martin Berman, Head of Retail and Travel, North America, InMobi

10:00am

Fireside Chat – Marketing through Trust and Transparency

Rick Wion, Senior Director of Consumer Engagement, Kellogg Company

Moderated by: Lauren (Abney) Eisenstein, VP Agency Partnerships, Kargo

10:25am

Identity Starts In The Inbox: Why email is at the core of the customer experience

Brands need to think about email differently beyond the send and receive. Instead, they need to think of it as the center of marketing, as their superpower to get to the core of identity and marketing to people.

Jason Oates, Chief Business Officer, LiveIntent

10:40am

Networking Break

11:10am

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

Carly Arbuckle, Brand Manager, Kernel Season’s
Vicki Flaskamp, Senior Customer Marketing Manager, Tyson Foods
Kimberly Koch, Senior Social Media Manager, Wells Fargo
Dana Strokovsky, Global Director, Social Media and Content Marketing, McDonald’s Corporation

11:45am

How Location Based Personalization Changes the Game

As mobile capabilities and technologies become even more advanced, brands now have the ability to identify actual consumers by their mobile devices including who they are, where they are, and what they are in-market to purchase. This gives rise to new opportunities. Marketers now have the tools, data and technology to completely transform the customer experience by combining rich customer insights with personalized offers based on a person’s location.

This session will cover how marketers today are using intent data to gain a competitive edge, why location is a key window into purchase intent, and an overview of mobile location solution, V12 Signals. Specific case learning will also be shared proving that when location is combined with omnichannel consumer data, marketers can completely change the game (and radically boost ROI!)

Anders Ekman, CEO, V12 Data

12:00 Noon

Lunch

12:40pm

Keynote – How Heinz Mayochup Divided the Internet

Jennifer Healy, Vice President Marketing, Heinz, Kraft Mac & Cheese, Ore-Ida, Velveeta, The Kraft Heinz Company

1:10pm

Fireside Chat

Jennifer Healy, Vice President Marketing, Heinz, Kraft Mac & Cheese, Ore-Ida, Velveeta, The Kraft Heinz Company

Moderated by: Marc Siegel, VP Strategic Accounts, Simulmedia

1:30pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

1:50pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Beth Grossman, VP of Sales – Midwest/West, Parsec Media

Jasmine Davis, Marketing, Oncology Specialty Pharmacy Lead, Walgreens
Ciare James, Brand Director, Conagra Brands
Marissa Pines, Marketing Director, PepsiCo North America Nutrition
Kristen Wilk, PR Manager, PRE Brands

2:25pm

Networking Break

2:45pm

Keynote – Consumerism at the Speed of Healthcare

Over the last 20 years digital has powered consumer choice in purchase decisions, except for healthcare. Only in the last few years have healthcare providers become more transparent with their services, allowing patients more control over their decision-making. This digital transparency has expanded to cover physician ratings and reviews, hospital quality reporting, social media customer service, real-time online scheduling and even remote telehealth appointments. At the same time, patients have increasing access to their healthcare records, monitoring their care as easy as their bank accounts.

While this digital accessibility provides more consumer choice, it also creates consumer confusion and increased competitiveness in the healthcare market. This session will address the effect of digital consumerism in the healthcare space, specifically from the perspective of healthcare providers. Can digital learnings from other consumer industries be adapted by hospital systems? Should doctors be accountable for their Yelp rating? Is a “one click” patient experience realistic? Can healthcare keep pace with the speed of digital?

Stephen Strong, Director of Digital, Northwestern Medicine

3:05pm

Macro Marketing Trends

In this discussion, today’s senior marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

Royce Carvalho, Marketing Director Quaker, Global Nutrition Group, PepsiCo
Amanda Culbertson-Kraemer, Director of Marketing, eCommerce, Nestle Purina North America
Georgina Goode, Director of Digital, Boeing
Jennifer Gladstone, Head of Marketing Campaigns & Projects, UBS

4:00pm

State of Digital Video

Pixability will share highlights from their annual report to help marketers make smarter video decisions that will impact their overall business objectives — and ensure their video strategy drives performance.

Mallory Beausir, Senior Account Executive, Pixability

4:20pm

Fireside Chat

Justin Lintz, Senior Brand Development Manager – Hunt’s®, RO*TEL®, Manwich® and Gulden’s®, Conagra Brands

Moderated by: Mark Fleisch, VP Head of Industry, CPG, GroundTruth

4:50pm

It’s a Wrap!

AGENDA

8:00am

Breakfast and Registration hosted by Tyson Foods

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Ryan Rouse, Vice President, Growth and Brand Development, Tyson Foods

9:00am

The Future of Shopping: Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.

This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

Doran Davidson, VP Merchandising North America Goods, Groupon
Carden Griscom, eCom & Web Content Lead, Entertainment Cruises
Mike Jackson, Regional Marketing Manager, Regis Corporation
Tim Madigan, Vice President of eCommerce, Tyson Foods

9:35am

Fireside Chat – Innovation, Communication and Commerce

Courtney Ballantini, Sr Director, Media and Consumer Engagement, Tyson Foods
Tim Madigan, Vice President of eCommerce, Tyson Foods
Nicole Sorenson, Brand Manager, Tyson Foods

Moderated by: Martin Berman, Head of Retail and Travel, North America, InMobi

10:00am

Fireside Chat – Marketing through Trust and Transparency

Rick Wion, Senior Director of Consumer Engagement, Kellogg Company

Moderated by: Lauren (Abney) Eisenstein, VP Agency Partnerships, Kargo

10:25am

Identity Starts In The Inbox: Why email is at the core of the customer experience

Brands need to think about email differently beyond the send and receive. Instead, they need to think of it as the center of marketing, as their superpower to get to the core of identity and marketing to people.

Jason Oates, Chief Business Officer, LiveIntent

10:40am

Networking Break

11:10am

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

Carly Arbuckle, Brand Manager, Kernel Season’s
Vicki Flaskamp, Senior Customer Marketing Manager, Tyson Foods
Kimberly Koch, Senior Social Media Manager, Wells Fargo
Dana Strokovsky, Global Director, Social Media and Content Marketing, McDonald’s Corporation

11:45am

How Location Based Personalization Changes the Game

As mobile capabilities and technologies become even more advanced, brands now have the ability to identify actual consumers by their mobile devices including who they are, where they are, and what they are in-market to purchase. This gives rise to new opportunities. Marketers now have the tools, data and technology to completely transform the customer experience by combining rich customer insights with personalized offers based on a person’s location.

This session will cover how marketers today are using intent data to gain a competitive edge, why location is a key window into purchase intent, and an overview of mobile location solution, V12 Signals. Specific case learning will also be shared proving that when location is combined with omnichannel consumer data, marketers can completely change the game (and radically boost ROI!)

Anders Ekman, CEO, V12 Data

12:00 Noon

Lunch

12:40pm

Keynote – How Heinz Mayochup Divided the Internet

Jennifer Healy, Vice President Marketing, Heinz, Kraft Mac & Cheese, Ore-Ida, Velveeta, The Kraft Heinz Company

1:10pm

Fireside Chat

Jennifer Healy, Vice President Marketing, Heinz, Kraft Mac & Cheese, Ore-Ida, Velveeta, The Kraft Heinz Company

Moderated by: Marc Siegel, VP Strategic Accounts, Simulmedia

1:30pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

1:50pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Beth Grossman, VP of Sales – Midwest/West, Parsec Media

Jasmine Davis, Marketing, Oncology Specialty Pharmacy Lead, Walgreens
Ciare James, Brand Director, Conagra Brands
Marissa Pines, Marketing Director, PepsiCo North America Nutrition
Kristen Wilk, PR Manager, PRE Brands

2:25pm

Networking Break

2:45pm

Keynote – Consumerism at the Speed of Healthcare

Over the last 20 years digital has powered consumer choice in purchase decisions, except for healthcare. Only in the last few years have healthcare providers become more transparent with their services, allowing patients more control over their decision-making. This digital transparency has expanded to cover physician ratings and reviews, hospital quality reporting, social media customer service, real-time online scheduling and even remote telehealth appointments. At the same time, patients have increasing access to their healthcare records, monitoring their care as easy as their bank accounts.

While this digital accessibility provides more consumer choice, it also creates consumer confusion and increased competitiveness in the healthcare market. This session will address the effect of digital consumerism in the healthcare space, specifically from the perspective of healthcare providers. Can digital learnings from other consumer industries be adapted by hospital systems? Should doctors be accountable for their Yelp rating? Is a “one click” patient experience realistic? Can healthcare keep pace with the speed of digital?

Stephen Strong, Director of Digital, Northwestern Medicine

3:05pm

Macro Marketing Trends

In this discussion, today’s senior marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

Royce Carvalho, Marketing Director Quaker, Global Nutrition Group, PepsiCo
Amanda Culbertson-Kraemer, Director of Marketing, eCommerce, Nestle Purina North America
Georgina Goode, Director of Digital, Boeing
Jennifer Gladstone, Head of Marketing Campaigns & Projects, UBS

4:00pm

State of Digital Video

Pixability will share highlights from their annual report to help marketers make smarter video decisions that will impact their overall business objectives — and ensure their video strategy drives performance.

Mallory Beausir, Senior Account Executive, Pixability

4:20pm

Fireside Chat

Justin Lintz, Senior Brand Development Manager – Hunt’s®, RO*TEL®, Manwich® and Gulden’s®, Conagra Brands

Moderated by: Mark Fleisch, VP Head of Industry, CPG, GroundTruth

4:50pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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