Brand Innovators Future of Consumer Experience & Retail

Presented by
Presented by

September 27, 2018

September

27

-

,

0
0

Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:05am

Opening Remarks

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

9:10am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Patrick Rice, Sales Lead, East, Nativo

Diane Avila, Associate Director, Content Strategy, AT&T
Philip Grieco, Senior Director, Brand Marketing – Monster Energy, Monster Energy Company
Erica Kaufman, Director, Global Content Strategy, Mattel
Maia Knudsen-Schule, Brand Marketing and Influencer Marketing Director, Yumi
Andy Mackensen, Co-Founder & CMO, SnackNation

9:50am

Fireside Chat

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

Moderated by: Patrick Rice, Sales Lead, East, Nativo

10:20am

Discovering Return on Content with Modern-Day Measurement

Brand advertisers continue to increase their investment in content marketing as it is an effective way to generate initial awareness, drive further consideration, and contribute to eventual action. Nativo has witnessed this firsthand partnering with over 600 brands to distribute their sponsored content at scale across contextually relevant digital publications. Casey Wuestefeld, Nativo’s VP of Campaign Operations, will discuss the measurement tools available to support the connection between content engagement and business outcomes. The session will highlight notable case studies and established best practices providing meaningful takeaways for informed decision-making and strategic content/media planning.

Casey Wuestefeld, VP of Campaign Operations, Nativo

10:45am

Networking Break

11:00am

Fireside Chat

Silvia Mazzucchelli, Chief Marketing Officer, American Apparel
Sabina Weber, VP, Brand Marketing and Creative Services, American Apparel

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

11:20am

Fireside Chat

Tim Leake, SVP / Chief Marketing Officer, RPA
A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

12:00pm

It’s a Wrap!

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:05am

Opening Remarks

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

9:10am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Patrick Rice, Sales Lead, East, Nativo

Diane Avila, Associate Director, Content Strategy, AT&T
Philip Grieco, Senior Director, Brand Marketing – Monster Energy, Monster Energy Company
Erica Kaufman, Director, Global Content Strategy, Mattel
Maia Knudsen-Schule, Brand Marketing and Influencer Marketing Director, Yumi
Andy Mackensen, Co-Founder & CMO, SnackNation

9:50am

Fireside Chat

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

Moderated by: Patrick Rice, Sales Lead, East, Nativo

10:20am

Discovering Return on Content with Modern-Day Measurement

Brand advertisers continue to increase their investment in content marketing as it is an effective way to generate initial awareness, drive further consideration, and contribute to eventual action. Nativo has witnessed this firsthand partnering with over 600 brands to distribute their sponsored content at scale across contextually relevant digital publications. Casey Wuestefeld, Nativo’s VP of Campaign Operations, will discuss the measurement tools available to support the connection between content engagement and business outcomes. The session will highlight notable case studies and established best practices providing meaningful takeaways for informed decision-making and strategic content/media planning.

Casey Wuestefeld, VP of Campaign Operations, Nativo

10:45am

Networking Break

11:00am

Fireside Chat

Silvia Mazzucchelli, Chief Marketing Officer, American Apparel
Sabina Weber, VP, Brand Marketing and Creative Services, American Apparel

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

11:20am

Fireside Chat

Tim Leake, SVP / Chief Marketing Officer, RPA
A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

12:00pm

It’s a Wrap!

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.