Brand Innovators Future of Consumer Experience & Retail

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October 16, 2018

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Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by Land O’ Lakes

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, CMO Photofy, Strategist / Speaker / Provocateur, and author of Return on Relationship.

Event Chair: Kristin Murray, Director of Corporate Marketing, Land O’Lakes

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Jacki Block, Sales Director, Midwest, Parsec Media

Mariona Belles, Senior Marketing Manager, Loyalty & Membership, Best Buy
Erin Gulden, Director of Content Marketing, U.S. Bank
Adam Kmiec, VP, Digital Strategy and Communications, UnitedHealth Group
Holly Spaeth, Director, Customer Engagement and Growth Planning, Polaris Industries

9:35am

Keynote – Taking Risks & Taking Names

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

9:55am

Fireside Chat

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia

10:15am

Getting Personal with Content and Creative

Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.

Zach Alter, VP, Head of Sales, Jukin Media

10:30am

Networking Break

10:50am

Fireside Chat – Collaboration for Innovation in Retail

Jill Renslow, SVP Business Development, Marketing, Mall of America
Natasia Moose, Visual Design Manager, Mall of America

Moderated by: Ray Faust, General Manager, Resonate

11:10am

Fireside Chat

Steve Wendling, Media Director, The Media Kitchen

Moderated by: Kate Miller Spencer, Midwest Sales Director, New York Media

11:25am

Fireside Chat – Which Comes First, the Content or the Questions?

If, as Gartner suggests, “(by) 2020, content will become marketing’s biggest bottleneck,” how should we prepare? What’s the best process for assessing, architecting, hypothesizing, budgeting, producing and approving Content? Join Land O’Lakes’ new Director of Content & Production, Tim Brunelle, in a quick fireside chat focused on how best to establish culture and process to impact effective content and its production.

Tim Brunelle, Director of Content & Production, Land O’Lakes

Moderated by: Zach Alter, VP, Head of Sales, Jukin Media

11:45am

Research study: What’s the value of an in-store visit?

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.

Sarah Ohle, VP of Marketing Insights, GroundTruth

12:00 Noon

Lunch

12:45pm

What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

Kyle Torjussen, Senior Account Executive, Simulmedia

1:00pm

Fireside Chat

Mike Jackson, Regional Marketing Manager, Regis Corporation
Katie Woodard, Regional Marketing Manager, Regis Corporation

Moderated by: Katie Fishman, Account Executive, Emerging Partnerships, Kargo

1:20pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Steve Lerch, Senior Brand Partner, Foursquare

Julie Anderla, Director of Integrated Marketing Communications, Land O’Lakes
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Lana Slygh, Vice President of Marketing, TCF Bank
Mike Tubman, Sports and Competition Manager, Buffalo Wild Wings

1:55pm

Fireside Chat

Chris Luna, Consumer Business Group Engagement Leader, 3M

Moderated by: Bryan Rotunno, Director of Sales, Spotify

2:15pm

Networking Break and Butter Tasting

Kim Anderson, Team Lead Test Kitchen Culinary Center, Land O’Lakes

2:45pm

Keynote – WTF CDJ?

Lynn Franz, Director of Insights & Strategy, Land O’Lakes

3:05pm

Fireside Chat – How to talk about the Super Bowl when you have no rights to talk about the Super Bowl

Katie Berry, Assistant Vice President, Social Media Strategy, U.S. Bank

Moderated by: Jim Tobin, President, Carusele

3:25pm

First you gotta get them, then you have to keep them

A marketers’ discussion on the importance of consumer insights to drive customer acquisition and retention. We’ll discuss success stories and challenges that we’ve experienced using insights to drive engagement and build lasting brand loyalty.

Louis Deering, Sr Digital Marketing Manager, Star Tribune Media Company
Ashley Evanson, Director Digital Media, Ciceron Digital Media Group
Mike Jackson, Regional Marketing Manager, Regis Corporation

Moderated by: Ray Faust, General Manager, Resonate

3:45pm

B2B Marketing Tactics: Connecting with Your Customers

B2B and B2C marketing strategies have fundamental, indisputable differences… but can successful B2B tactics be applied to B2C businesses, and vice versa? B2B marketers face unique challenges like talent shortages, changing buyer profiles, commoditization, rampant consolidation, and increasing competition. This discussion will address B2B marketing trends to watch, key differences and similarities with B2C, and what lessons B2B marketers can take from successful B2C strategies, if any.

Moderated by: Samir Bhavnani, Area Vice President, 1010data

Lori Laflin, Customer Experience Champion, Cargill
Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes
Jeff Stender, Global Digital Transformation Leader, 3M

4:20pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

4:35pm

Fireside Chat – Employee Advocacy

Monica Wiant, Vice President, Social Media, U.S. Bank

Moderated by: Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

4:55pm

It’s a Wrap!

AGENDA

8:00am

Breakfast and Registration hosted by Land O’ Lakes

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, CMO Photofy, Strategist / Speaker / Provocateur, and author of Return on Relationship.

Event Chair: Kristin Murray, Director of Corporate Marketing, Land O’Lakes

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Jacki Block, Sales Director, Midwest, Parsec Media

Mariona Belles, Senior Marketing Manager, Loyalty & Membership, Best Buy
Erin Gulden, Director of Content Marketing, U.S. Bank
Adam Kmiec, VP, Digital Strategy and Communications, UnitedHealth Group
Holly Spaeth, Director, Customer Engagement and Growth Planning, Polaris Industries

9:35am

Keynote – Taking Risks & Taking Names

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

9:55am

Fireside Chat

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia

10:15am

Getting Personal with Content and Creative

Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.

Zach Alter, VP, Head of Sales, Jukin Media

10:30am

Networking Break

10:50am

Fireside Chat – Collaboration for Innovation in Retail

Jill Renslow, SVP Business Development, Marketing, Mall of America
Natasia Moose, Visual Design Manager, Mall of America

Moderated by: Ray Faust, General Manager, Resonate

11:10am

Fireside Chat

Steve Wendling, Media Director, The Media Kitchen

Moderated by: Kate Miller Spencer, Midwest Sales Director, New York Media

11:25am

Fireside Chat – Which Comes First, the Content or the Questions?

If, as Gartner suggests, “(by) 2020, content will become marketing’s biggest bottleneck,” how should we prepare? What’s the best process for assessing, architecting, hypothesizing, budgeting, producing and approving Content? Join Land O’Lakes’ new Director of Content & Production, Tim Brunelle, in a quick fireside chat focused on how best to establish culture and process to impact effective content and its production.

Tim Brunelle, Director of Content & Production, Land O’Lakes

Moderated by: Zach Alter, VP, Head of Sales, Jukin Media

11:45am

Research study: What’s the value of an in-store visit?

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.

Sarah Ohle, VP of Marketing Insights, GroundTruth

12:00 Noon

Lunch

12:45pm

What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

Kyle Torjussen, Senior Account Executive, Simulmedia

1:00pm

Fireside Chat

Mike Jackson, Regional Marketing Manager, Regis Corporation
Katie Woodard, Regional Marketing Manager, Regis Corporation

Moderated by: Katie Fishman, Account Executive, Emerging Partnerships, Kargo

1:20pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Steve Lerch, Senior Brand Partner, Foursquare

Julie Anderla, Director of Integrated Marketing Communications, Land O’Lakes
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Lana Slygh, Vice President of Marketing, TCF Bank
Mike Tubman, Sports and Competition Manager, Buffalo Wild Wings

1:55pm

Fireside Chat

Chris Luna, Consumer Business Group Engagement Leader, 3M

Moderated by: Bryan Rotunno, Director of Sales, Spotify

2:15pm

Networking Break and Butter Tasting

Kim Anderson, Team Lead Test Kitchen Culinary Center, Land O’Lakes

2:45pm

Keynote – WTF CDJ?

Lynn Franz, Director of Insights & Strategy, Land O’Lakes

3:05pm

Fireside Chat – How to talk about the Super Bowl when you have no rights to talk about the Super Bowl

Katie Berry, Assistant Vice President, Social Media Strategy, U.S. Bank

Moderated by: Jim Tobin, President, Carusele

3:25pm

First you gotta get them, then you have to keep them

A marketers’ discussion on the importance of consumer insights to drive customer acquisition and retention. We’ll discuss success stories and challenges that we’ve experienced using insights to drive engagement and build lasting brand loyalty.

Louis Deering, Sr Digital Marketing Manager, Star Tribune Media Company
Ashley Evanson, Director Digital Media, Ciceron Digital Media Group
Mike Jackson, Regional Marketing Manager, Regis Corporation

Moderated by: Ray Faust, General Manager, Resonate

3:45pm

B2B Marketing Tactics: Connecting with Your Customers

B2B and B2C marketing strategies have fundamental, indisputable differences… but can successful B2B tactics be applied to B2C businesses, and vice versa? B2B marketers face unique challenges like talent shortages, changing buyer profiles, commoditization, rampant consolidation, and increasing competition. This discussion will address B2B marketing trends to watch, key differences and similarities with B2C, and what lessons B2B marketers can take from successful B2C strategies, if any.

Moderated by: Samir Bhavnani, Area Vice President, 1010data

Lori Laflin, Customer Experience Champion, Cargill
Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes
Jeff Stender, Global Digital Transformation Leader, 3M

4:20pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

4:35pm

Fireside Chat – Employee Advocacy

Monica Wiant, Vice President, Social Media, U.S. Bank

Moderated by: Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

4:55pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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