This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Opening Remarks: Stephen Strauss, Vice President, Brand Innovators Labs
Host: Andrea Shaikin, Loyalty Consultant, Scotiabank
Event Chair: Carrie Jackson, Director, Sales, Groups, Events, Cineplex Entertainment
9:00am
Driving Growth with Digital Transformation
Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.
Moderated by: Derek Fung, Sales Manager, Quantcast
Sameer Bandeali, Digital Marketing and eCommerce Leader, Maple Leaf Foods
Melinda Berman, Global eCommerce Manager, Four Seasons Hotels and Resorts
Sarah Green, Associate Vice President, Integrated Marketing, TD Bank Group
Nancy Modrcin, Vice President, Marketing, Metro
9:35am
Keynote – Evolving Guest Engagement at Cineplex
While everyone knows Cineplex as Canada’s #1 destination for movie lovers, over the past few years the company has been aggressively diversifying into new entertainment offerings including dining, gaming, events, e-sports and virtual reality. As the business of Cineplex evolves, so too has its communication and engagement strategy with its guests. Greg Ambrose, VP of Loyalty, Insights & Guest Experience at Cineplex will share the challenges and opportunities that Cineplex sees in the market and highlight the key elements that guide Cineplex as it focuses on strengthening its guest relationships through relevant and meaningful engagement.
Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment
9:55am
Fireside Chat
Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment
Moderated by: Marie Chevrier, CEO & Founder, Sampler.io
10:15am
How to Reach Holiday Shoppers More Effectively
If you want to reach holiday shoppers, the more you know the better. Robert Jones, VP of Research and Insights at MiQ, will share insights from the latest Holiday Shopping study to show how marketers can create targeted digital strategies that drive better results.
Robert Jones, VP of Research and Insights, MiQ
10:30am
Networking Break
10:50am
What’s Next in Digital
Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Moderated by: Darrick Li, Senior Director, Sales, comScore, Inc.
Shelby Gorelle, Brand Marketing Manager, Piloti, Canadian Tire
Cara Gresser, Manager, Global Brand Content, Four Seasons Hotels and Resorts
Tina Portillo, Senior Manager, Marketing Planning, Scotiabank
Lorne Solway, Board Member, Direct Marketing Association of Canada
11:25am
Fireside Chat
Michelle Burko, Marketing Manager, Digital & eCommerce, General Mills Canada
Moderated by: Robert Burko, CEO, Elite Digital
11:45am
Road-mapping for Mobiles Future State
The last 2 years have seen significant disruption in digital advertising making it a interesting time for companies that build advertising technology. Ed will discuss some Juice Mobile’s thinking and positioning as it builds mobile advertising capabilities for what it sees as future challenges and needs of the advertising community.
Ed Layton, VP, Sales, Juice Mobile
12:00 Noon
Lunch
1:00pm
Fireside Chat – Personalization
Andrea Shaikin, Loyalty Consultant, Scotiabank
Moderated by: Carol Tompkins, Director of Marketing, Trialfire
1:20pm
Adapting to Consumers Changing Behavior
The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.
Moderated by: Nick Cheetany, Vice President, Central Region Sales, AdTheorent
Azim Akhtar, Marketing Manager, The Hershey Company
Linda Ferrandini, Senior Marketing Manager, Kraft Heinz Canada
Nicholas Lakas, VP, Asset Management, InnVest Real Estate Investment Trust
Andrea Shaikin, Loyalty Consultant, Scotiabank
2:00pm
How Values-Driven Marketing lets SodaStream Sparkle in Canada
This session, featuring Rena Nickerson, GM of Sodastream, will explore best practices regarding values-driven marketing, changing consumer expectations, and the evolution of consumer engagement within retail the beverage and retail space.
Rena Nickerson, GM, Canada, Sodastream
Moderated by: Jason Furlano, VP Sales, MiQ
2:30pm
Fireside Chat – Prioritizing Digital & Emerging Channels to Focus on for 2019
Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank
Moderated by: Stephen Strauss, VP, Brand Innovators
2:55pm
Networking Break
3:15pm
The Luxury of the Self
Our relationship with technology is changing. As consumers embrace individuality and self-expression, how should luxury brands adapt? When media becomes personal, advertising needs to become personal as well. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing perceptions and how luxury brands can remain inspirational in a world of countless aspirations.
Bryan Melmed, VP of Insights Services, Exponential
3:30pm
How Social Media Marketing Changed The Game
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.
But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.
So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?
Moderated by: Chris Stefanyk, Head of Brand Partnerships, Wattpad
Mathieu Gamache, Senior Marketing Manager, The Hershey Company
Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank
Margaret Tsuji, Senior Manager, Digital Care, Rogers Communications
Derrick Valenzuela, Senior Marketing Manager – WorldGaming, Cineplex Entertainment
4:05pm
It’s a Wrap!
