Brand Innovators Future of Consumer Experience & Retail

Presented by
Presented by

September 27, 2018

Thursday

,

September

27

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Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Opening Remarks: Stephen Strauss, Vice President, Brand Innovators Labs

Host: Andrea Shaikin, Loyalty Consultant, Scotiabank

Event Chair: Carrie Jackson, Director, Sales, Groups, Events, Cineplex Entertainment

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Derek Fung, Sales Manager, Quantcast

Sameer Bandeali, Digital Marketing and eCommerce Leader, Maple Leaf Foods
Melinda Berman, Global eCommerce Manager, Four Seasons Hotels and Resorts
Sarah Green, Associate Vice President, Integrated Marketing, TD Bank Group
Nancy Modrcin, Vice President, Marketing, Metro

9:35am

Keynote – Evolving Guest Engagement at Cineplex

While everyone knows Cineplex as Canada’s #1 destination for movie lovers, over the past few years the company has been aggressively diversifying into new entertainment offerings including dining, gaming, events, e-sports and virtual reality. As the business of Cineplex evolves, so too has its communication and engagement strategy with its guests. Greg Ambrose, VP of Loyalty, Insights & Guest Experience at Cineplex will share the challenges and opportunities that Cineplex sees in the market and highlight the key elements that guide Cineplex as it focuses on strengthening its guest relationships through relevant and meaningful engagement.

Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment

9:55am

Fireside Chat

Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment

Moderated by: Marie Chevrier, CEO & Founder, Sampler.io

10:15am

How to Reach Holiday Shoppers More Effectively

If you want to reach holiday shoppers, the more you know the better. Robert Jones, VP of Research and Insights at MiQ, will share insights from the latest Holiday Shopping study to show how marketers can create targeted digital strategies that drive better results.

Robert Jones, VP of Research and Insights, MiQ

10:30am

Networking Break

10:50am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderated by: Darrick Li, Senior Director, Sales, comScore, Inc.

Shelby Gorelle, Brand Marketing Manager, Piloti, Canadian Tire
Cara Gresser, Manager, Global Brand Content, Four Seasons Hotels and Resorts
Tina Portillo, Senior Manager, Marketing Planning, Scotiabank
Lorne Solway, Board Member, Direct Marketing Association of Canada

11:25am

Fireside Chat

Michelle Burko, Marketing Manager, Digital & eCommerce, General Mills Canada

Moderated by: Robert Burko, CEO, Elite Digital

11:45am

Road-mapping for Mobiles Future State

The last 2 years have seen significant disruption in digital advertising making it a interesting time for companies that build advertising technology. Ed will discuss some Juice Mobile’s thinking and positioning as it builds mobile advertising capabilities for what it sees as future challenges and needs of the advertising community.

Ed Layton, VP, Sales, Juice Mobile

12:00 Noon

Lunch

1:00pm

Fireside Chat – Personalization

Andrea Shaikin, Loyalty Consultant, Scotiabank

Moderated by: Carol Tompkins, Director of Marketing, Trialfire

1:20pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Nick Cheetany, Vice President, Central Region Sales, AdTheorent

Azim Akhtar, Marketing Manager, The Hershey Company
Linda Ferrandini, Senior Marketing Manager, Kraft Heinz Canada
Nicholas Lakas, VP, Asset Management, InnVest Real Estate Investment Trust
Andrea Shaikin, Loyalty Consultant, Scotiabank

2:00pm

How Values-Driven Marketing lets SodaStream Sparkle in Canada

This session, featuring Rena Nickerson, GM of Sodastream, will explore best practices regarding values-driven marketing, changing consumer expectations, and the evolution of consumer engagement within retail the beverage and retail space.

Rena Nickerson, GM, Canada, Sodastream

Moderated by: Jason Furlano, VP Sales, MiQ

2:30pm

Fireside Chat – Prioritizing Digital & Emerging Channels to Focus on for 2019

Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank

Moderated by: Stephen Strauss, VP, Brand Innovators

2:55pm

Networking Break

3:15pm

The Luxury of the Self

Our relationship with technology is changing. As consumers embrace individuality and self-expression, how should luxury brands adapt? When media becomes personal, advertising needs to become personal as well. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing perceptions and how luxury brands can remain inspirational in a world of countless aspirations.

Bryan Melmed, VP of Insights Services, Exponential

3:30pm

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Chris Stefanyk, Head of Brand Partnerships, Wattpad

Mathieu Gamache, Senior Marketing Manager, The Hershey Company
Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank
Margaret Tsuji, Senior Manager, Digital Care, Rogers Communications
Derrick Valenzuela, Senior Marketing Manager – WorldGaming, Cineplex Entertainment

4:05pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Opening Remarks: Stephen Strauss, Vice President, Brand Innovators Labs

Host: Andrea Shaikin, Loyalty Consultant, Scotiabank

Event Chair: Carrie Jackson, Director, Sales, Groups, Events, Cineplex Entertainment

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Derek Fung, Sales Manager, Quantcast

Sameer Bandeali, Digital Marketing and eCommerce Leader, Maple Leaf Foods
Melinda Berman, Global eCommerce Manager, Four Seasons Hotels and Resorts
Sarah Green, Associate Vice President, Integrated Marketing, TD Bank Group
Nancy Modrcin, Vice President, Marketing, Metro

9:35am

Keynote – Evolving Guest Engagement at Cineplex

While everyone knows Cineplex as Canada’s #1 destination for movie lovers, over the past few years the company has been aggressively diversifying into new entertainment offerings including dining, gaming, events, e-sports and virtual reality. As the business of Cineplex evolves, so too has its communication and engagement strategy with its guests. Greg Ambrose, VP of Loyalty, Insights & Guest Experience at Cineplex will share the challenges and opportunities that Cineplex sees in the market and highlight the key elements that guide Cineplex as it focuses on strengthening its guest relationships through relevant and meaningful engagement.

Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment

9:55am

Fireside Chat

Greg Ambrose, Vice President, Loyalty, Insights & Guest Experience, Cineplex Entertainment

Moderated by: Marie Chevrier, CEO & Founder, Sampler.io

10:15am

How to Reach Holiday Shoppers More Effectively

If you want to reach holiday shoppers, the more you know the better. Robert Jones, VP of Research and Insights at MiQ, will share insights from the latest Holiday Shopping study to show how marketers can create targeted digital strategies that drive better results.

Robert Jones, VP of Research and Insights, MiQ

10:30am

Networking Break

10:50am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderated by: Darrick Li, Senior Director, Sales, comScore, Inc.

Shelby Gorelle, Brand Marketing Manager, Piloti, Canadian Tire
Cara Gresser, Manager, Global Brand Content, Four Seasons Hotels and Resorts
Tina Portillo, Senior Manager, Marketing Planning, Scotiabank
Lorne Solway, Board Member, Direct Marketing Association of Canada

11:25am

Fireside Chat

Michelle Burko, Marketing Manager, Digital & eCommerce, General Mills Canada

Moderated by: Robert Burko, CEO, Elite Digital

11:45am

Road-mapping for Mobiles Future State

The last 2 years have seen significant disruption in digital advertising making it a interesting time for companies that build advertising technology. Ed will discuss some Juice Mobile’s thinking and positioning as it builds mobile advertising capabilities for what it sees as future challenges and needs of the advertising community.

Ed Layton, VP, Sales, Juice Mobile

12:00 Noon

Lunch

1:00pm

Fireside Chat – Personalization

Andrea Shaikin, Loyalty Consultant, Scotiabank

Moderated by: Carol Tompkins, Director of Marketing, Trialfire

1:20pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Nick Cheetany, Vice President, Central Region Sales, AdTheorent

Azim Akhtar, Marketing Manager, The Hershey Company
Linda Ferrandini, Senior Marketing Manager, Kraft Heinz Canada
Nicholas Lakas, VP, Asset Management, InnVest Real Estate Investment Trust
Andrea Shaikin, Loyalty Consultant, Scotiabank

2:00pm

How Values-Driven Marketing lets SodaStream Sparkle in Canada

This session, featuring Rena Nickerson, GM of Sodastream, will explore best practices regarding values-driven marketing, changing consumer expectations, and the evolution of consumer engagement within retail the beverage and retail space.

Rena Nickerson, GM, Canada, Sodastream

Moderated by: Jason Furlano, VP Sales, MiQ

2:30pm

Fireside Chat – Prioritizing Digital & Emerging Channels to Focus on for 2019

Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank

Moderated by: Stephen Strauss, VP, Brand Innovators

2:55pm

Networking Break

3:15pm

The Luxury of the Self

Our relationship with technology is changing. As consumers embrace individuality and self-expression, how should luxury brands adapt? When media becomes personal, advertising needs to become personal as well. Bryan Melmed, VP of Insights Services at Exponential, will review the implications of changing perceptions and how luxury brands can remain inspirational in a world of countless aspirations.

Bryan Melmed, VP of Insights Services, Exponential

3:30pm

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Chris Stefanyk, Head of Brand Partnerships, Wattpad

Mathieu Gamache, Senior Marketing Manager, The Hershey Company
Nicolas Petraglia, Senior Manager of Customer Insights & Social Media, Scotiabank
Margaret Tsuji, Senior Manager, Digital Care, Rogers Communications
Derrick Valenzuela, Senior Marketing Manager – WorldGaming, Cineplex Entertainment

4:05pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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