Brand Innovators Fashion & Beauty

Presented by

February 14, 2019

Thursday

,

February

14 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair & Co-host: Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:20am

Keynote

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:50am

Fireside Chat

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

10:05am

Fireside Chat

Brina Nash, Global Head of Customer Intelligence & CRM, MCM WORLDWIDE

Moderated by: Kerel Cooper, SVP, Global Marketing, LiveIntent

10:30am

Using 3D & Augmented Reality to Engage and Convert Consumers at Scale

More than 85% of smartphones in the US are capable of running Augmented Reality in the browser – providing a frictionless and differentiated way to showcase products and increase consumer confidence. Learn about the latest capabilities in AR, and see how brands and retailers can employ web-based 3D & AR e-commerce to improve the buying journey and increase conversion.

Vince Cacace, Founder, CEO, Vertebrae

10:45am

Keynote

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

11:05am

Fireside Chat

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

Moderated by: Theo Berenson, Director of Sales and Marketing, Parsec Media

11:20am

Networking Break

11:40am

Influencer Marketing: a shift from WHO to HOW

Adam ‘Sven’ Williams, Chief Revenue Officer, Takumi

11:55pm

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement,and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

Guido Campello, Chief Executive Officer, Cosabella
Stephanie Chang, Executive Director, Performance Marketing, Glossier
Colleen Sherry, Senior Manager, Digital Marketing, Henkel

12:30pm

Lunch

1:30pm

Branded Advertising in a Virtual World

Brands and consumers want an authentic experience. In this discussion we will explore how brands can empower their brand ambassadors to be naturally authentic through the emotional connection to their curated persona.

Darren Markovitz, Head of Sales, IMVU

1:40pm

Surviving the Attack of the Algorithm

Ana Andjelic, Executive Brand Consultant, David Yurman

2:00pm

Fireside Chat

Ana Andjelic, Executive Brand Consultant, David Yurman

Moderated by: Zach Kubin, Vice President of Sales, Parsec Media

2:15pm

Back to Basics: Funnels and Carts

From traditional e-commerce to direct response marketing, brand marketers have to craft a multitude of ways to lead consumers through the purchase funnel. This discussion will explore how you can capitalize on SEO, affiliate marketing, and other strategies to result in customer acquisition and the best brand experience.

Moderated by: Melissa Finney, Director of Sales, East, Spotify

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins
Christine Petretta, Senior Manager, Paid Media Advertising, Coach

2:50pm

Building the Foundation: A Search Success Story

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins

3:10pm

Fireside Chat

Vadim Ginsberg, VP, Consumer Growth and Insights, Dagne Dover
Nicole Weiss, Director of Integrated Marketing, Dagne Dover

Moderated by: David Spiegel, Head of Sales, New York Media

3:35pm

Networking Break

3:55pm

Building Content Through Social Media and Influencer Marketing

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderated by: Jane Roy, VP, Sales, Buzzoole

Heather Bergstein, Senior Director, E-commerce, Rémy Cointreau
Sabrina Cherubini, VP Customer Marketing Strategy, ANN INC (Ann Taylor | LOFT | Lou & Grey)
Carol Cheung, Director, Digital Media, Clarins
Jennifer Dalipi, VP Ecommerce and Consumer Experiences, Luciano Barbera
Tara Lubin, Director, VIP Relations, MaxMara
Sophie Viridaud, Brand Manager, Hair Color US, Henkel

4:40pm

That’s a wrap!

AGENDA

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair & Co-host: Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:20am

Keynote

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:50am

Fireside Chat

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

10:05am

Fireside Chat

Brina Nash, Global Head of Customer Intelligence & CRM, MCM WORLDWIDE

Moderated by: Kerel Cooper, SVP, Global Marketing, LiveIntent

10:30am

Using 3D & Augmented Reality to Engage and Convert Consumers at Scale

Vince Cacace, Founder, CEO, Vertebrae

10:45am

Keynote

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

11:05am

Fireside Chat

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

Moderated by: Theo Berenson, Director of Sales and Marketing, Parsec Media

11:20am

Networking Break

11:40am

Influencer Marketing: a shift from WHO to HOW

Adam ‘Sven’ Williams, Chief Revenue Officer, Takumi

11:55pm

Creating Compelling Content for All Screens

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

Guido Campello, Chief Executive Officer, Cosabella
Stephanie Chang, Executive Director, Performance Marketing, Glossier
Colleen Sherry, Senior Manager, Digital Marketing, Henkel

12:30pm

Lunch

1:30pm

Branded Advertising in a Virtual World

Darren Markovitz, Head of Sales, IMVU

1:40pm

Surviving the Attack of the Algorithm

Ana Andjelic, Executive Brand Consultant, David Yurman

2:00pm

Fireside Chat

Ana Andjelic, Executive Brand Consultant, David Yurman

Moderated by: Zach Kubin, Vice President of Sales, Parsec Media

2:15pm

Back to Basics: Funnels and Carts

Moderated by: Melissa Finney, Director of Sales, East, Spotify

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins
Christine Petretta, Senior Manager, Paid Media Advertising, Coach

2:50pm

Building the Foundation: A Search Success Story

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins

3:10pm

Fireside Chat

Vadim Ginsberg, VP, Consumer Growth and Insights, Dagne Dover
Nicole Weiss, Director of Integrated Marketing, Dagne Dover

Moderated by: David Spiegel, Head of Sales, New York Media

3:35pm

Networking Break

3:55pm

Building Content Through Social Media and Influencer Marketing

Moderated by: Jane Roy, VP, Sales, Buzzoole

4:40pm

That’s a wrap!

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
‍
Offer available while supplies last!

ADDRESS

ADDRESS Line 2

CITY

STATE/PROVINCE/REGION

Zip Code

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
‍
Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.