This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Co-Chairs:
Michael Aaronson, SVP, Film Product Development & Strategy – Digital Distribution, NBCUniversal
Ted Chi, VP, Marketing Strategy – Digital Distribution, NBCUniversal
Host: Stephanie Young, Founder, Kingdom Young
9:10am
Keynote
Hilary Hoffman, EVP, Global Marketing, NBCUniversal
9:40am
Fireside Chat
Hilary Hoffman, EVP, Global Marketing, NBCUniversal
Moderated by: Gian LaVecchia, SVP, Brand Partnerships & Agency Sales Americas, DoubleVerify
9:55am
Harnessing the Power of Brands in Entertainment Marketing
“The propensity to make strong emotional bonds to particular individual [is] a basic component of human nature.” – John Bowlby. Brands that succeed in blending themselves authentically with stories make themselves a part of what audiences discuss and engage with. Learn how leading brands are immersing their identities into the media and entertainment industry and how to effectively invest and distribute indispensable content.
Moderated by: Eileen Crossin, National Sales Director, West Coast, Intersection
Dan Cruz, Vice President, Digital Media and Integrated Partnerships, Marvel
David Kovach, SVP Global Entertainment, Citi
Lisa McKnight, SVP, Global Head of Barbie & Dolls Portfolio, Mattel
Annah Zafrani, Senior Vice President, Integrated Marketing, Universal Pictures
10:30am
Keynote
Conal Byrne, President, iHeartPodcast Network
10:45am
Networking Break
11:00am
Fireside Chat
Akemi Phillips, Director, Digital Marketing, DreamWorks Animation
Moderated by: Krista Shackleford, VP National Sales, US, Samba TV
11:20am
POV – New Engen
Cristin Ford, VP of Creative, New Engen
11:35am
Fireside Chat
Scott Bishoff, Vice President, Media, 20th Century Studios
Moderated by: Karl Meyer, Head of Sales, Media and Entertainment, Samsung Ads
11:55am
The Future of Media and Consumer Engagement
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Bill Herman, VP of Advanced Advertising, Spectrum Reach
Ted Chi, VP, Marketing Strategy – Digital Distribution, NBCUniversal
Amrika Ganness, Director of Brand Marketing, Neutrogena
Chad Ludwig, Head of Brand Marketing, Fandango
12:30pm
LUNCH
1:15pm
Fireside Chat
Michael Aaronson, SVP, Film Product Development & Strategy – Digital Distribution, NBCUniversal
Moderated by: Matt Moore, Chief Creative Officer, OH Partners
1:30pm
Digital Marketing 2020 Outlook: Trends, Tactics, & Tools
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
Scott Bishoff, Vice President, Media, 20th Century Studios
Matt Kerbel, Head of Marketing and Brand Strategy, Canoo
Krystle Ongjanco, Senior Marketing Strategist, TikTok
Akemi Phillips, Director, Digital Marketing, DreamWorks Animation
Moderated by: PJ Miele, RVP, Sales West/Central Regions, GSTV
2:05pm
Fireside Chat
Sungmi Choi, Vice President, Digital Marketing, Universal Pictures
Lindsay Dye, Senior Vice President, Media, Universal Pictures
Moderated by: Jason Hanson, West Coast Sales Director, Wrapify
2:30pm
Fireside Chat
Jessica Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment
Moderated by: Scott Harkey, Founder & Managing Partner, OH Partners
2:50pm
Networking Break
3:05pm
Navigating Partnerships with Talent and Influencers
Seasoned brand marketers know that the secret to success is in finding the right strategy that speaks to customer needs and builds trust in a brand. In this new age of marketing, brands need to ally themselves with their audience and the people those consumers admire, value and respect: athletes and celebrities along with YouTube, Instagram and TikTok stars. In other words, influencers. This panel will discuss how business leaders are making authentic partnerships and content that audiences can trust and get excited by.
Moderated by: Nathaniel John-Grose, RVP of Sales, West, Blis
Patrick Buchanan, Senior Director of Brand Marketing, Bravado at Universal Music Group
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Rex Roberts, Head of Marketing and User Acquisition, Lettuce Grow
3:40pm
Fireside Chat
Gabriel Alonso, Global Director, CRM Strategy & 1:1 Marketing, Activision
Moderated by: Dan Kelly, General Manager – Central & West Coast Ad Sales, DISH Media
4:00pm
Fireside Chat
Angela Courtin, Global Head of YouTube TV & Originals Marketing, YouTube
Moderated by: Karl Meyer, Head of Sales, Media and Entertainment, Samsung Ads
4:20pm
Women in Brand Marketing Roundtable
Today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways…and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Melissa Racklin, VP Enterprise Business Development, Zeta Global
Caty Burgess, SVP, Marketing & Media Strategies, The CW
Jessica Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment
4:50pm
Fireside Chat: Marketing through Music
Brooks Roach, Vice President Marketing, Atlantic Records
Moderated by: Sean Mahoney, VP, Global Marketing Solutions, Holler
5:15pm
It’s a wrap!
