Brand Innovators Digital Transformation

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Presented by

April 12, 2018

April

12

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0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: DeLu Jackson, Vice President of Precision Marketing, Conagra Brands

Event Co-Chair: Christy Kazlo, Director Marketing Technology, Data Activation, Conagra Brands

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

Julia Fitzgerald, Vice President of Marketing, Thermos
Tara Giuliano, Head of Client and Product Marketing, Nuveen
DeLu Jackson, Vice President of Precision Marketing, Conagra Brands
Leslie Marshall, Head of Experiential Marketing, Morningstar

9:35am

Fireside Chat – Driving Growth with Digital Transformation

DeLu will discuss how Conagra is changing the way the brand communicates with consumers. He will cover: how brands grow, how consumers think about food, how to use marketing to drive commerce and more.

DeLu Jackson, Vice President of Precision Marketing, Conagra Brands

Moderated by Dan Knieriem, Director, Sprinklr

10:00am

Fireside Chat

Belinda Hudmon, Chief Marketing Officer, Pampered Chef

Moderated by: Dan Sykora, Account Director, WHOSAY

10:20am

Using Data to Build Meaningful Customer Relationships

Applying the right lens to data based on real actions allows marketers to build meaningful relationships with customers. Jeremy Gold, Vice President and Industry Lead, CPG, Oath, will discuss how creative approaches have helped marketers unlock new audiences and a deeper understanding of customers to establish long term success.

Jeremy Gold, Vice President and Industry Lead, CPG, Oath

10:35am

Networking Break

10:50am

Broadening the Marketing Skill Set

Technology has enabled so many new opportunities to communicate with consumers. This is requiring marketers to constantly learn and evolve. A marketing degree of the past no longer keeps you current in today’s marketing landscape. Listen as our panel discusses how they have broadened their skillset and how it has impacted how they market to consumers.

Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia

Alissa Calomino, Director of Marketing and Communications, GEMS World Academy – Chicago
Shaun Healy, Senior Manager, Media & IMC Partnerships, US Cellular
Christy Kazlo, Director Marketing Technology, Data Activation, Conagra Brands
Eric Ziegenhagen, Director of Digital Engagement, Aparium Hotel Group

11:25am

Keynote – Digital Transformation in B2B

Exploring the methodology and strategy behind the transformation of highly fragmented and non-standardized business models.

JP Persico, Head of Digital Innovation, Strategy and Marketing Communication, Bosch North America

11:45am

Fireside Chat

JP Persico, Head of Digital Innovation, Strategy and Marketing Communication, Bosch North America

Moderated by: Jen Novak, Senior Director of Sales, YIELDMO

12:00pm

The New Age Of Transparency In Social Advertising

Rick Martira, VP Marketing, Unified

12:15pm

Lunch

1:00pm

Fireside Chat – Marketing to Drive Commerce

Every touchpoint should enable consumers to buy what they want when they think about it. Gone are the days of a dead-end web experience. How are marketers leveraging technology and partnerships to allow for consumers to buy?

Lisa Mathison, Senior Director, Media, Conagra Brands
Lisa Matos, Senior Director, eCommerce, Conagra Brands

Moderated by: Dana Padula, RVP, Sales, Criteo Sponsored Products

1:25pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: April Denn, Regional Director, Brand Partnerships Central, Foursquare

Lori Cerwin, Director of Brand Design Strategy, Conagra
Christina Kilgore, Quaker Foods Consumer Relations Associate Manager, PepsiCo
Jen Naye Herrmann, Marketing Manager – Incubator, MillerCoors
Fabia Talhame, Shopper Marketing Manager, Tyson Foods

2:00pm

Keynote – Flipping the Script on Product-First Thinking

Consumer experiences come first. Selling products to strangers doesn’t cut it anymore. We will talk about how we are developing an always-on content strategy to deliver a consistent consumer experience across channels. We will demonstrate up a new kind of working model, grounded in audience intelligence, that delivers meaningful insights, ideas and actions for both the consumer and business everyday.

Lanie Friedman, Senior Director – Brand Communications, Conagra Brands
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

2:20pm

Fireside Chat

Lanie Friedman, Senior Director – Brand Communications, Conagra Brands
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

Moderated by: Jillian Staffan, Account Executive, Pixability

2:40pm

Improving the Connection Between Insights, Strategy and Activation

A brand’s approach to media activation changes when it becomes a direct extension of our understanding from consumer insights and brand strategy. We’ll discuss why advertising often is not connected to a brand’s understanding today, what changes when the connection is made, and deep dive into the implications for audience targeting.

Parker Noren, Vice President, Marketing Strategy Consultant, MediaMath

2:55pm

Networking Break

3:10pm

Unlocking Data from Across the Organization – A Roundtable Discussion

The idea of becoming digital-first isn’t just about marketing. There is potential value in the data that every department in the organization is buying/creating/storing. Figuring out what data is there, how to get access to it, how to use it, is a challenge. Hear from some people that are on this journey and what they’ve learned so far and how it has impacted the organization.

Moderated by: Brandon Rea, SVP of Sales, Sabio Mobile

Brian Archey, Senior Director of Data, Science & Analytics, Conagra Brands
Jeannie Bernier, Director – Marketing Operations, Morningstar
Dane Mathews, Vice President & Head of Marketing, Roti Modern Mediterranean

3:40pm

How Personalization Has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Dan Wallace, Senior Director of Client Partnerships, Ibotta

3:55pm

Keynote – Trick Plays: How Skittles Won the Marketing Super Bowl without an Ad

Matt Montei, Vice President, Candy Category Business Unit, Mars Wrigley Confectionery U.S.

4:15pm

Fireside Chat

Matt Montei, Vice President, Candy Category Business Unit, Mars Wrigley Confectionery U.S.

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

4:35pm

Keynote – Widening the Aperture: Reimagining an Iconic Brand’s Approach to Food, Design and Advertising

Ciare James, Brand Director, Conagra Brands

4:55pm

Fireside Chat

Ciare James, Brand Director, Conagra Brands

Moderated by: Eric Warddrip, VP, Sales (West), Placed

5:15pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: DeLu Jackson, Vice President of Precision Marketing, Conagra Brands

Event Co-Chair: Christy Kazlo, Director Marketing Technology, Data Activation, Conagra Brands

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

Julia Fitzgerald, Vice President of Marketing, Thermos
Tara Giuliano, Head of Client and Product Marketing, Nuveen
DeLu Jackson, Vice President of Precision Marketing, Conagra Brands
Leslie Marshall, Head of Experiential Marketing, Morningstar

9:35am

Fireside Chat – Driving Growth with Digital Transformation

DeLu will discuss how Conagra is changing the way the brand communicates with consumers. He will cover: how brands grow, how consumers think about food, how to use marketing to drive commerce and more.

DeLu Jackson, Vice President of Precision Marketing, Conagra Brands

Moderated by Dan Knieriem, Director, Sprinklr

10:00am

Fireside Chat

Belinda Hudmon, Chief Marketing Officer, Pampered Chef

Moderated by: Dan Sykora, Account Director, WHOSAY

10:20am

Using Data to Build Meaningful Customer Relationships

Applying the right lens to data based on real actions allows marketers to build meaningful relationships with customers. Jeremy Gold, Vice President and Industry Lead, CPG, Oath, will discuss how creative approaches have helped marketers unlock new audiences and a deeper understanding of customers to establish long term success.

Jeremy Gold, Vice President and Industry Lead, CPG, Oath

10:35am

Networking Break

10:50am

Broadening the Marketing Skill Set

Technology has enabled so many new opportunities to communicate with consumers. This is requiring marketers to constantly learn and evolve. A marketing degree of the past no longer keeps you current in today’s marketing landscape. Listen as our panel discusses how they have broadened their skillset and how it has impacted how they market to consumers.

Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia

Alissa Calomino, Director of Marketing and Communications, GEMS World Academy – Chicago
Shaun Healy, Senior Manager, Media & IMC Partnerships, US Cellular
Christy Kazlo, Director Marketing Technology, Data Activation, Conagra Brands
Eric Ziegenhagen, Director of Digital Engagement, Aparium Hotel Group

11:25am

Keynote – Digital Transformation in B2B

Exploring the methodology and strategy behind the transformation of highly fragmented and non-standardized business models.

JP Persico, Head of Digital Innovation, Strategy and Marketing Communication, Bosch North America

11:45am

Fireside Chat

JP Persico, Head of Digital Innovation, Strategy and Marketing Communication, Bosch North America

Moderated by: Jen Novak, Senior Director of Sales, YIELDMO

12:00pm

The New Age Of Transparency In Social Advertising

Rick Martira, VP Marketing, Unified

12:15pm

Lunch

1:00pm

Fireside Chat – Marketing to Drive Commerce

Every touchpoint should enable consumers to buy what they want when they think about it. Gone are the days of a dead-end web experience. How are marketers leveraging technology and partnerships to allow for consumers to buy?

Lisa Mathison, Senior Director, Media, Conagra Brands
Lisa Matos, Senior Director, eCommerce, Conagra Brands

Moderated by: Dana Padula, RVP, Sales, Criteo Sponsored Products

1:25pm

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: April Denn, Regional Director, Brand Partnerships Central, Foursquare

Lori Cerwin, Director of Brand Design Strategy, Conagra
Christina Kilgore, Quaker Foods Consumer Relations Associate Manager, PepsiCo
Jen Naye Herrmann, Marketing Manager – Incubator, MillerCoors
Fabia Talhame, Shopper Marketing Manager, Tyson Foods

2:00pm

Keynote – Flipping the Script on Product-First Thinking

Consumer experiences come first. Selling products to strangers doesn’t cut it anymore. We will talk about how we are developing an always-on content strategy to deliver a consistent consumer experience across channels. We will demonstrate up a new kind of working model, grounded in audience intelligence, that delivers meaningful insights, ideas and actions for both the consumer and business everyday.

Lanie Friedman, Senior Director – Brand Communications, Conagra Brands
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

2:20pm

Fireside Chat

Lanie Friedman, Senior Director – Brand Communications, Conagra Brands
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

Moderated by: Jillian Staffan, Account Executive, Pixability

2:40pm

Improving the Connection Between Insights, Strategy and Activation

A brand’s approach to media activation changes when it becomes a direct extension of our understanding from consumer insights and brand strategy. We’ll discuss why advertising often is not connected to a brand’s understanding today, what changes when the connection is made, and deep dive into the implications for audience targeting.

Parker Noren, Vice President, Marketing Strategy Consultant, MediaMath

2:55pm

Networking Break

3:10pm

Unlocking Data from Across the Organization – A Roundtable Discussion

The idea of becoming digital-first isn’t just about marketing. There is potential value in the data that every department in the organization is buying/creating/storing. Figuring out what data is there, how to get access to it, how to use it, is a challenge. Hear from some people that are on this journey and what they’ve learned so far and how it has impacted the organization.

Moderated by: Brandon Rea, SVP of Sales, Sabio Mobile

Brian Archey, Senior Director of Data, Science & Analytics, Conagra Brands
Jeannie Bernier, Director – Marketing Operations, Morningstar
Dane Mathews, Vice President & Head of Marketing, Roti Modern Mediterranean

3:40pm

How Personalization Has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Dan Wallace, Senior Director of Client Partnerships, Ibotta

3:55pm

Keynote – Trick Plays: How Skittles Won the Marketing Super Bowl without an Ad

Matt Montei, Vice President, Candy Category Business Unit, Mars Wrigley Confectionery U.S.

4:15pm

Fireside Chat

Matt Montei, Vice President, Candy Category Business Unit, Mars Wrigley Confectionery U.S.

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

4:35pm

Keynote – Widening the Aperture: Reimagining an Iconic Brand’s Approach to Food, Design and Advertising

Ciare James, Brand Director, Conagra Brands

4:55pm

Fireside Chat

Ciare James, Brand Director, Conagra Brands

Moderated by: Eric Warddrip, VP, Sales (West), Placed

5:15pm

It’s a Wrap!

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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