Brand Innovators D2C Marketing

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March 23, 2020

Monday

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March

23

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The swift ascent of direct-to-consumer (D2C) brands across multiple industries has disrupted the retail world like few things before it. Digitally-savvy companies like Allbirds, Glossier, Aviation Gin and Drunk Elephant have upended entire categories by catering to unmet customer needs at a fraction of legacy rivals’ costs. Beauty, apparel and home furnishings have undergone particular change as a result. So how are these D2C challengers succeeding? What digital strategies are they employing to take on the big guys? And how are the big guys responding to fend off the attacks? Join the Brand Innovators D2C Summit during Shoptalk 2020 as we bring to our stage an impressive roster of brand marketing experts to speak on the evolution of D2C brands and D2C marketing, not to mention ongoing eCommerce and D2C initiatives at major brands. Expect panels and chats on building a D2C brand in 2020; e-commerce tools, tactics & trends; growth and acquisition marketing; shopper marketing; and much more. We’ll hope to see you in Las Vegas.

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

10:00am

Building a D2C Brand in 2020: Lessons Learned

10:35am

Fireside Chat

11:00am

Keynote

Charlie Cole, Chief Digital Officer, Samsonite

11:25am

Fireside Chat

Charlie Cole, Chief Digital Officer, Samsonite

11:40am

Fireside Chat – Legacy Brands Tackling D2C

Orchid Bertelsen, Head of Digital Innovation, New Business Models & Ecosystems – USA, Nestlé USA

12:05pm

Fireside Chat

Lockie Andrews, Chief Digital Officer, UNTUCKit

12:25pm

Lunch

1:10pm

Fireside Chat

1:35pm

Fireside Chat

2:00pm

POV

2:15pm

eCommerce Tools, Tactics & Trends

Dave Spinato, VP eCommerce, Harman

2:45pm

Fireside Chat – Shopper Marketing

3:05pm

Fireside Chat – Going Through Transitions: The Evolution of DTC Brands

3:30pm

Growth & Acquisition Marketing

Monish Datta, VP Growth, Glamsquad
Junior Reyes, Head of Marketing, Programmatic/YouTube & New Channels, Resident
Karalyn Zamora, Director of Digital Marketing & Growth, Gravity Products

4:15pm

Wrap

AGENDA

9:00am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

10:00am

Building a D2C Brand in 2020: Lessons Learned

10:35am

Fireside Chat

11:00am

Keynote

Charlie Cole, Chief Digital Officer, Samsonite

11:25am

Fireside Chat

Charlie Cole, Chief Digital Officer, Samsonite

11:40am

Fireside Chat – Legacy Brands Tackling D2C

Orchid Bertelsen, Head of Digital Innovation, New Business Models & Ecosystems – USA, Nestlé USA

12:05pm

Fireside Chat

Lockie Andrews, Chief Digital Officer, UNTUCKit

12:25pm

Lunch

1:10pm

Fireside Chat

1:35pm

Fireside Chat

2:00pm

POV

2:15pm

eCommerce Tools, Tactics & Trends

Dave Spinato, VP eCommerce, Harman

2:45pm

Fireside Chat – Shopper Marketing

3:05pm

Fireside Chat – Going Through Transitions: The Evolution of DTC Brands

3:30pm

Growth & Acquisition Marketing

Monish Datta, VP Growth, Glamsquad
Junior Reyes, Head of Marketing, Programmatic/YouTube & New Channels, Resident
Karalyn Zamora, Director of Digital Marketing & Growth, Gravity Products

4:15pm

Wrap

SUB EVENTS

No items found.

SPEAKERS

Brandon Gutman

Co-Founder, Brand Innovators

Marc Sternberg

Co-Founder, Brand Innovators

Lockie Andrews

Chief Marketing Officer (interim), Filson

Monish Datta

VP Growth, Glamsquad

Junior Reyes

Head of Marketing, Programmatic/YouTube & New Channels, Resident

Dave Spinato

Vice President, Global eCommerce, HARMAN International

Marquee SPONSORS

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Venue

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IBM may use my contact data to keep me informed of products, services and offerings:

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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FIRST NAME*

LAST NAME*

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PHONE NUMBER*

COMPANY*

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IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

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REGISTER

By completing this form you will be registered for all three days.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

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