Brand Innovators D2C Marketing
March 23, 2020
The swift ascent of direct-to-consumer (D2C) brands across multiple industries has disrupted the retail world like few things before it. Digitally-savvy companies like Allbirds, Glossier, Aviation Gin and Drunk Elephant have upended entire categories by catering to unmet customer needs at a fraction of legacy rivals’ costs. Beauty, apparel and home furnishings have undergone particular change as a result. So how are these D2C challengers succeeding? What digital strategies are they employing to take on the big guys? And how are the big guys responding to fend off the attacks? Join the Brand Innovators D2C Summit during Shoptalk 2020 as we bring to our stage an impressive roster of brand marketing experts to speak on the evolution of D2C brands and D2C marketing, not to mention ongoing eCommerce and D2C initiatives at major brands. Expect panels and chats on building a D2C brand in 2020; e-commerce tools, tactics & trends; growth and acquisition marketing; shopper marketing; and much more. We’ll hope to see you in Las Vegas.