Brand Innovators Content Marketing

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July 11, 2018

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Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chairperson: Chris Marino, Director, Paid Social & Display, American Express

9:00am

Keynote

Debbie Grishman, Vice President, Global Content, American Express

9:30am

Fireside Chat

Debbie Grishman, Vice President, Global Content, American Express

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

9:50am

Data, Content, and the Power of Connection

The digital era has ushered in a new era of audience targeting capability, but true connection with an audience can still be elusive.

Jesse Angelo, CEO, New York Post

10:10am

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Sean Giancola, CRO, NY Post

Katie Raymond, Head of Digital and Social Media, Americas, Harman
Harrison Sebring, eCommerce Marketing Manager, Campbell Soup Company

10:45am

Networking Break

11:05am

Fireside Chat

Courtney Colwell, Director of Content Marketing, American Express

Moderated by: Avi Zimak, CRO & Publisher, New York Media

11:35am

Brands as Editors

Let’s face it; there’s a lot of content out there on the world wide web – maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderated by: Zach Alter, VP Head of Sales, Jukin Media

Courtney Colwell, Director of Content Marketing, American Express
Anna-Karin Loureiro, Senior Director, Brand Marketing, Tomorrow Sleep
Liz Miersch, VP Content & Partnerships, Equinox

12:10pm

Content Meets Culture: The New Role for Brands Playing in Music

Music continues to reign as the #1 form of entertainment (and passion point), with Americans now spending 36+ hours per week per person with music. But how does a marketer make an authentic connection through music, without encroaching on the core experience? In this session, Carlos Diaz, cofounder of Music Audience Exchange will give a glimpse into the shifting trends in music, data, and technology and will host a special Q&A and intimate live performance from Ulises Hadjis and Jose Pardo.

Carlos Diaz, Co-Founder and CRO, Music Audience Exchange
Ulises Hadjis, Musical Artist
Jose Pardo, Musical Artist

12:40pm

Lunch

1:40pm

Fireside Chat

Chris Marino, Director, Paid Social & Display, American Express

Moderated by: Kevin Strunk, Account Executive, Flipboard

2:05pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Zach Alter for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Zach Alter, VP Head of Sales, Jukin Media

2:20pm

Keynote

Elyse Burack, Marketing Director, Boxed

2:50pm

Networking Break

3:10pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderated by: Megan Cunningham, Founder/CEO, Magnet Media

Selena Kalvaria, VP, Brand Marketing, Away
Michelle Lin, VP Marketing, Bastide
Nicole Treiman, Senior Manager, Premium Content, American Express

3:45pm

Success Story – Project: Set the Page Free Initiative

John Fredette, Director, Global Advertising & Paid Media, Xerox

4:10pm

Keynote

Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO

4:30pm

Fireside Chat

Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

5:00pm

It’s a Wrap!

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chairperson: Chris Marino, Director, Paid Social & Display, American Express

9:00am

Keynote

Debbie Grishman, Vice President, Global Content, American Express

9:30am

Fireside Chat

Debbie Grishman, Vice President, Global Content, American Express

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

9:50am

Data, Content, and the Power of Connection

The digital era has ushered in a new era of audience targeting capability, but true connection with an audience can still be elusive.

Jesse Angelo, CEO, New York Post

10:10am

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Sean Giancola, CRO, NY Post

Katie Raymond, Head of Digital and Social Media, Americas, Harman
Harrison Sebring, eCommerce Marketing Manager, Campbell Soup Company

10:45am

Networking Break

11:05am

Fireside Chat

Courtney Colwell, Director of Content Marketing, American Express

Moderated by: Avi Zimak, CRO & Publisher, New York Media

11:35am

Brands as Editors

Let’s face it; there’s a lot of content out there on the world wide web – maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderated by: Zach Alter, VP Head of Sales, Jukin Media

Courtney Colwell, Director of Content Marketing, American Express
Anna-Karin Loureiro, Senior Director, Brand Marketing, Tomorrow Sleep
Liz Miersch, VP Content & Partnerships, Equinox

12:10pm

Content Meets Culture: The New Role for Brands Playing in Music

Music continues to reign as the #1 form of entertainment (and passion point), with Americans now spending 36+ hours per week per person with music. But how does a marketer make an authentic connection through music, without encroaching on the core experience? In this session, Carlos Diaz, cofounder of Music Audience Exchange will give a glimpse into the shifting trends in music, data, and technology and will host a special Q&A and intimate live performance from Ulises Hadjis and Jose Pardo.

Carlos Diaz, Co-Founder and CRO, Music Audience Exchange
Ulises Hadjis, Musical Artist
Jose Pardo, Musical Artist

12:40pm

Lunch

1:40pm

Fireside Chat

Chris Marino, Director, Paid Social & Display, American Express

Moderated by: Kevin Strunk, Account Executive, Flipboard

2:05pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Zach Alter for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Zach Alter, VP Head of Sales, Jukin Media

2:20pm

Keynote

Elyse Burack, Marketing Director, Boxed

2:50pm

Networking Break

3:10pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderated by: Megan Cunningham, Founder/CEO, Magnet Media

Selena Kalvaria, VP, Brand Marketing, Away
Michelle Lin, VP Marketing, Bastide
Nicole Treiman, Senior Manager, Premium Content, American Express

3:45pm

Success Story – Project: Set the Page Free Initiative

John Fredette, Director, Global Advertising & Paid Media, Xerox

4:10pm

Keynote

Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO

4:30pm

Fireside Chat

Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

5:00pm

It’s a Wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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