This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast and Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chairperson: Chris Marino, Director, Paid Social & Display, American Express
9:00am
Keynote
Debbie Grishman, Vice President, Global Content, American Express
9:30am
Fireside Chat
Debbie Grishman, Vice President, Global Content, American Express
Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ
9:50am
Data, Content, and the Power of Connection
The digital era has ushered in a new era of audience targeting capability, but true connection with an audience can still be elusive.
Jesse Angelo, CEO, New York Post
10:10am
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderated by: Sean Giancola, CRO, NY Post
Katie Raymond, Head of Digital and Social Media, Americas, Harman
Harrison Sebring, eCommerce Marketing Manager, Campbell Soup Company
10:45am
Networking Break
11:05am
Fireside Chat
Courtney Colwell, Director of Content Marketing, American Express
Moderated by: Avi Zimak, CRO & Publisher, New York Media
11:35am
Brands as Editors
Let’s face it; there’s a lot of content out there on the world wide web – maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.
Moderated by: Zach Alter, VP Head of Sales, Jukin Media
Courtney Colwell, Director of Content Marketing, American Express
Anna-Karin Loureiro, Senior Director, Brand Marketing, Tomorrow Sleep
Liz Miersch, VP Content & Partnerships, Equinox
12:10pm
Content Meets Culture: The New Role for Brands Playing in Music
Music continues to reign as the #1 form of entertainment (and passion point), with Americans now spending 36+ hours per week per person with music. But how does a marketer make an authentic connection through music, without encroaching on the core experience? In this session, Carlos Diaz, cofounder of Music Audience Exchange will give a glimpse into the shifting trends in music, data, and technology and will host a special Q&A and intimate live performance from Ulises Hadjis and Jose Pardo.
Carlos Diaz, Co-Founder and CRO, Music Audience Exchange
Ulises Hadjis, Musical Artist
Jose Pardo, Musical Artist
12:40pm
Lunch
1:40pm
Fireside Chat
Chris Marino, Director, Paid Social & Display, American Express
Moderated by: Kevin Strunk, Account Executive, Flipboard
2:05pm
Storytelling and User-Generated Content: Building Authentic Connections with Consumers
In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Zach Alter for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.
Zach Alter, VP Head of Sales, Jukin Media
2:20pm
Keynote
Elyse Burack, Marketing Director, Boxed
2:50pm
Networking Break
3:10pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Moderated by: Megan Cunningham, Founder/CEO, Magnet Media
Selena Kalvaria, VP, Brand Marketing, Away
Michelle Lin, VP Marketing, Bastide
Nicole Treiman, Senior Manager, Premium Content, American Express
3:45pm
Success Story – Project: Set the Page Free Initiative
John Fredette, Director, Global Advertising & Paid Media, Xerox
4:10pm
Keynote
Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO
4:30pm
Fireside Chat
Steven Cardwell, Director, Program Marketing & Marketing Strategy, HBO
Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ
5:00pm
It’s a Wrap!
