Brand Innovators Consumer Engagement

Presented by
Presented by

July 23, 2019

Tuesday

,

July

23

-

,

0
0

During MetLife in New York during Brandfest New York

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Michelle Froah, SVP Marketing Strategy & Science, MetLife

Host: Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia

9:15am

Welcome

Michelle Froah, SVP Marketing Strategy & Science, MetLife

9:30am

Building a 21st Century Brand

This discussion will look what it what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.

Moderated by: Brian Simmons, SVP, Marketing and Business Development, imre

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
Justin Manfredi, SVP Marketing, AMC Networks
Wes Wilkes, Vice President, Global Brand Strategy, MetLife

10:15am

Keynote – Digitally Born

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
R. John Fidelino, Creative Director, Interbrand Health

10:45am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:00am

Networking Break

11:15am

Fireside Chat

Marissa Freeman, Chief Brand Officer, HPE

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

11:35am

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

11:50am

Fostering Meaningful Consumer Engagement Across Digital Media & Emerging Platforms

Stephen McDonagh, Director, Digital Marketing and Growth Brands, 1800 Flowers
Paul Gelb, Head of Programmatic & Social, Bayer
Matt Repicky, Chief Marketing Officer, Genexa

Moderated by: Jason Beckerman, Co-Founder and CEO, Unified

12:20pm

Lunch

1:00pm

Keynote – Advanced TV, Programmatic & The Future of Media

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

1:20pm

Fireside Chat

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

Moderated by: Matt Mitchell, VP Sales, Simulmedia

1:35pm

Success Story – Behind The Work, Above The Fold

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

1:45pm

Fireside Chat

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

2:05pm

Fireside Chat – Influencer Marketing

Bette Ann Schlossberg, Director, Influencer Marketing, Lyft

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:25pm

Fireside Chat

Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:50pm

Fireside Chat

Sameer Agarwal, VP, Customer Solution Strategy, MetLife
Michelle Froah, SVP Marketing Strategy & Science, MetLife

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

3:15pm

Networking Break

3:30pm

Growth Marketing & Consumer Acquisition

Caroline Culbertson, Director of Brand Marketing, Betabrand
Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia
Alex Sutton, Director, Digital Acquisition, Avis Budget
Susan Tang, VP Marketing Strategy & Acquisition at MetLife

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

4:15pm

40 Under 40 East – 2019 RoundTable

Jessica Burns, VP Brand Marketing & Creative, Grubhub
Judd Pratt-Heaney, Senior Director, Global Marketing, WWE
Spencer Gordon, Sr. Director, Digital, Anheuser Busch

Moderated by: David Spiegel, Head of Sales, New York Media

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Michelle Froah, SVP Marketing Strategy & Science, MetLife

Host: Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia

9:15am

Welcome

Michelle Froah, SVP Marketing Strategy & Science, MetLife

9:30am

Building a 21st Century Brand

This discussion will look what it what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.

Moderated by: Brian Simmons, SVP, Marketing and Business Development, imre

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
Justin Manfredi, SVP Marketing, AMC Networks
Wes Wilkes, Vice President, Global Brand Strategy, MetLife

10:15am

Keynote – Digitally Born

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
R. John Fidelino, Creative Director, Interbrand Health

10:45am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:00am

Networking Break

11:15am

Fireside Chat

Marissa Freeman, Chief Brand Officer, HPE

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

11:35am

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

11:50am

Fostering Meaningful Consumer Engagement Across Digital Media & Emerging Platforms

Stephen McDonagh, Director, Digital Marketing and Growth Brands, 1800 Flowers
Paul Gelb, Head of Programmatic & Social, Bayer
Matt Repicky, Chief Marketing Officer, Genexa

Moderated by: Jason Beckerman, Co-Founder and CEO, Unified

12:20pm

Lunch

1:00pm

Keynote – Advanced TV, Programmatic & The Future of Media

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

1:20pm

Fireside Chat

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

Moderated by: Matt Mitchell, VP Sales, Simulmedia

1:35pm

Success Story – Behind The Work, Above The Fold

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

1:45pm

Fireside Chat

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

2:05pm

Fireside Chat – Influencer Marketing

Bette Ann Schlossberg, Director, Influencer Marketing, Lyft

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:25pm

Fireside Chat

Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:50pm

Fireside Chat

Sameer Agarwal, VP, Customer Solution Strategy, MetLife
Michelle Froah, SVP Marketing Strategy & Science, MetLife

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

3:15pm

Networking Break

3:30pm

Growth Marketing & Consumer Acquisition

Caroline Culbertson, Director of Brand Marketing, Betabrand
Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia
Alex Sutton, Director, Digital Acquisition, Avis Budget
Susan Tang, VP Marketing Strategy & Acquisition at MetLife

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

4:15pm

40 Under 40 East – 2019 RoundTable

Jessica Burns, VP Brand Marketing & Creative, Grubhub
Judd Pratt-Heaney, Senior Director, Global Marketing, WWE
Spencer Gordon, Sr. Director, Digital, Anheuser Busch

Moderated by: David Spiegel, Head of Sales, New York Media

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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