Brand Innovators Connected Consumer

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Presented by

October 26, 2018

October

26

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Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo

Host: David Teicher, Chief Content Officer, Brand Innovators

9:10am

PepsiCo Shopper Marketing Roundtable

Greg Herman, Senior Director, Shopper Marketing, PepsiCo
Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo
Esperanza Teasdale, Sr. Director, Shopper Marketing, PepsiCo
Jim Waters, Senior Director, Shopper Marketing, PepsiCo

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

9:40am

Fireside Chat – The Future of Data

Mike Scafidi, Director, Marketing Technology and Data, North America Beverages, PepsiCo

Moderated by: Brooke Goldstein, Senior Brand Partner, Foursquare

10:00am

Digital Marketing 2019 Outlook: Trends, Tactics, & Tools

Adam Benaroya, Global Head of Performance Media, HPE
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Stacey Nachtaler, Director of Shopper Marketing, PepsiCo
Brendan O’Marra, Director, Digital Marketing, North America, BIC

Moderated by: Paul Burani, Sales Director, Foursquare

10:35am

Humanizing Location, AKA: Smart Segmentation on Steroids

Today’s connected consumer is barraged with brand facts and figures: including a barrage of banner ads, uninvited, untimely and uninformed.

Yet, what today’s connected consumers yearn for are connected experiences and messages that bridge the digital/real world divide building powerful brands, solutions and sales.

Gayle Fuguitt will share innovative approaches, case studies and data stories. Powerful technology applications that transform the places consumers go in the real world—their “foot traffic journey,” into valuable target audiences, and experiences. Foursquare is at the forefront building Speed to Scale to drive Sales.

From mass markets to custom target audiences,
From fact-based brand messaging to powerful contextually relevant connections,
From data facts to integrated data stories that open up your consumer’s world view and needs—finally delivering precision at scale: Head, Heart and Feet.

Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

11:05am

Fireside Chat

Rita Ramirez, VP Digital Partnerships, MasterCard

Moderated by: Zoë Efrus, Strategic Partnerships, Business Development, Foursquare

11:25am

Success Story – Mountain Dew

Kenneth Kearns, Director of Marketing, PepsiCo

11:50am

Brand Innovation Fireside

Kimberly Curtis, Associate Director, Innovation – Colgate Oral Pharmaceutical, Colgate-Palmolive

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

12:10pm

Fireside Chat

Kheri Tillman, Vice President, Global Brand Development, HARMAN International

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

12:30pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo

Host: David Teicher, Chief Content Officer, Brand Innovators

9:10am

PepsiCo Shopper Marketing Roundtable

Greg Herman, Senior Director, Shopper Marketing, PepsiCo
Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo
Esperanza Teasdale, Sr. Director, Shopper Marketing, PepsiCo
Jim Waters, Senior Director, Shopper Marketing, PepsiCo

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

9:40am

Fireside Chat – The Future of Data

Mike Scafidi, Director, Marketing Technology and Data, North America Beverages, PepsiCo

Moderated by: Brooke Goldstein, Senior Brand Partner, Foursquare

10:00am

Digital Marketing 2019 Outlook: Trends, Tactics, & Tools

Adam Benaroya, Global Head of Performance Media, HPE
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Stacey Nachtaler, Director of Shopper Marketing, PepsiCo
Brendan O’Marra, Director, Digital Marketing, North America, BIC

Moderated by: Paul Burani, Sales Director, Foursquare

10:35am

Humanizing Location, AKA: Smart Segmentation on Steroids

Today’s connected consumer is barraged with brand facts and figures: including a barrage of banner ads, uninvited, untimely and uninformed.

Yet, what today’s connected consumers yearn for are connected experiences and messages that bridge the digital/real world divide building powerful brands, solutions and sales.

Gayle Fuguitt will share innovative approaches, case studies and data stories. Powerful technology applications that transform the places consumers go in the real world—their “foot traffic journey,” into valuable target audiences, and experiences. Foursquare is at the forefront building Speed to Scale to drive Sales.

From mass markets to custom target audiences,
From fact-based brand messaging to powerful contextually relevant connections,
From data facts to integrated data stories that open up your consumer’s world view and needs—finally delivering precision at scale: Head, Heart and Feet.

Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

11:05am

Fireside Chat

Rita Ramirez, VP Digital Partnerships, MasterCard

Moderated by: Zoë Efrus, Strategic Partnerships, Business Development, Foursquare

11:25am

Success Story – Mountain Dew

Kenneth Kearns, Director of Marketing, PepsiCo

11:50am

Brand Innovation Fireside

Kimberly Curtis, Associate Director, Innovation – Colgate Oral Pharmaceutical, Colgate-Palmolive

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

12:10pm

Fireside Chat

Kheri Tillman, Vice President, Global Brand Development, HARMAN International

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

12:30pm

Its a wrap!

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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