This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Event Chair: Jonathan Roman, Global Lead: Data and Technology, Ancestry
9:00am
Panel Discussion: The Challenger Mentality
Listen as these innovative challenger, or direct to consumer, brands share their perspectives on the obstacles and successes they’ve experienced in today’s marketing landscape.
Heather Cutter, SVP Brand, Innovation, and Marketing, Harmless Harvest
Ben De Castro, VP of Marketing, Eargo
Amy Kepler, Marketing Director, Cruise
Jillian Scott, Senior Marketing Manager: Acquisition and Retention, Le Tote
Moderated by: James Heller, CEO, Wrapify
9:35am
Fireside Chat
Caroline Sheu, Senior Vice President, North America Marketing, Ancestry
Moderated by: Ray Erickson, Director of Sales, Brand – US, Samsung Ads
10:00am
Client Success Story
Kevin Page, Senior Manager, Media Strategy and Measurement, Chubbies Shorts
Moderated by: Catherine Reich, Director, Paid Search, Tinuiti
10:20am
Networking Break
10:35am
Fireside Chat
John Koller, VP, Global Marketing, Twitch
11:00am
Panel Discussion: Creating Compelling Content & Personalization at Scale
The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of DTC, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing platforms like Tik Tok and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. How are brands building these one-to-one consumer relationships by combining creative content with the right amount of personalization? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the consumers you actually want to target? Find out how cutting edge “challenger brands” are moving product with compelling content combined with personalization at scale.
Alivia Birdwell, Senior Manager, Global Marketing Creative Strategy – Performance Media, Ancestry
Kayla Glanville, Founder & CEO, Viaje
Anne Mercogliano, VP, Customer Experience & Growth, Good Eggs
Anisha Raghavan, Senior Director, Brand and Product Marketing, Rodan + Fields
11:35am
Fireside Chat
Taj Alavi, Senior Director, Global Brand Marketing, Uber
Moderated by: Nate Bucholz, Vice President of Partnerships, Cardlytics
11:55pm
Sourcing/Procurement’s Collaboration with Marketing
Gone are the days of lone wolves. Optimized organizational benefits and efficiencies require a strong collaboration between Sourcing/Procurement and Marketing stakeholders. The benefits of collaboration, best practices to overcome integration challenges and success stories will be shared.
Moderated by: Jonathan Sorkenn, Senior Vice President, Evergreen Trading
Catherine Haiston, Senior Director, Strategic Sourcing, GAP, Inc.
Mehra Massoudi, Marketing Procurement Lead, Dropbox
Mithun Sharma, Vice President, Global Strategic Sourcing, VISA, Inc.
12:20pm
Lunch
1:00pm
Women in Marketing Leadership – Ancestry
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Lindsay Chastain, Senior Director, Global Marketing and Partnerships, Ancestry
Amber Masud, Sr. Director, Marketing Strategy, Analytics & Operations, Ancestry
Caroline Sheu, Senior Vice President, North America Marketing, Ancestry
1:30pm
Keynote
Elliott Easterling, CEO, TrueData
1:45pm
Panel Discussion: Innovation in Partnerships
Brigitte Brady-Harris, VP of Marketing, MIXT
Sean McQuaid, Global Lead of Partner Marketing, Ancestry
Moderated by: Dash Rothberg, SVP Of Strategic Partnerships, MediaJel
2:15pm
Keynote
Molly Hayward, Founder + Chief Brand Officer, Cora
2:35pm
Fireside Chat
Molly Hayward, Founder + Chief Brand Officer, Cora
2:50pm
Panel Discussion: Digital Marketing 2020 Outlook: Trends, Tactics, & Tools
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
Moderated by: Kevin Rice, Co-Founder and CMO, Hathway
Ash Duvernois, Director of eCommerce Operations, Honey Baked Ham
David Pfister, Senior Manager, Marketing Technology & Analytics, Esurance
Doug Milikin, VP Marketing Transformation, The Clorox Company
3:20pm
Networking Break
3:40pm
POV
3:55pm
Fireside Chat
Paige Grossman,VP & Global Creative Director, Ancestry
4:15pm
Panel Discussion: The Evolution of the “Challenger Brand” and What’s to Come in 2020
Listen as these innovative Challenger and DTC brands share their perspectives on what the make-up of the “challenger brand” will look like in 2020 and far beyond. How will technology continue to be a game changer for these companies who are trying to stay ahead of the pack? How will brands continue to evolve and what new categories will be created? Which trends will fade?
Moderated by: Ray Erickson, Director of Sales, Brand – US, Samsung Ads
Audrey Bower, Director of Operations, Product Commercialization, Ancestry
Ethan Eyler, Head of Brand Products, Lyft
Robecta Ma, Global Transportation Marketing Lead, Airbnb
Jina Wye, Vice President Marketing, Dang Foods
4:45pm
It’s a wrap!
