This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
9:00am
Welcome
Jared Hopfer, Chief Revenue Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Host: Casey Saran, CEO, Spaceback
Opening Remarks: Lena Waters, Vice President of Integrated Marketing, DocuSign
9:10am
Panel: What does it mean to be a Challenger Brand?
Hear from challenger, or direct to consumer, brands that are challenging the incumbent market leaders and disrupting the status-quo to win existing markets, and create entirely new ones for their innovative products.
Moderated by: Joseph Cole, VP of Marketing, AdRoll
Susan Chang, Head of Social Media, Dropbox
Caroline Culbertson, Director of Marketing, Betabrand
Colleen Garland, Digital Media Manager, Madison Reed
Christina Lee, VP of Marketing, Outcomes, Chegg Inc.
9:45am
Keynote
Lena Waters, Vice President of Integrated Marketing, DocuSign
10:05am
Fireside Chat
Meg Ciarallo, Vice President, Brand Marketing, SoFi
Moderated by: Stef Luciano, Director of Sponsorship, Fathom Events
10:30am
Networking Break
10:50am
The Future of Media and Consumer Engagement
Digital media and the internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how challenger brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, challenger brands are working hard to find new ways to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Jay Chicoy, SVP Americas, Wochit
Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology
Helena Hounsel, Social Media Manager, Brandless
Elaine Huo, Marketing Director, Huami
Phil Mills, Senior Manager, Product Marketing, Chubbies Shorts
11:30am
Fireside Chat
Dana Marineau, VP, Brand, Creative and Communications, Credit Karma
Moderated by: Henry Cowling, Creative & Managing Director, MediaMonks
11:55am
Keynote
Crystal MacKenzie, Head of Marketing and Brand Partnerships, Bose AR, Bose
12:15pm
Lunch
1:15pm
Fireside Chat
Lindsay Chastain, Director of Global Performance Marketing, Ancestry
Moderated by: Nicole Sabatini, VP and Head of Integrated Marketing, Hulu
1:45pm
Fireside Chat
Guillaume McIntyre, Head of Acquisition Marketing, Instacart
Moderated by: Mark Kirschner, Chief Marketing Officer, Albert™
2:15pm
Networking Break
2:40pm
Fireside Chat
Chris Guest, Chief Marketing and Growth Officer, Topology Eyewear
Moderated by: Jay Chicoy, SVP Americas, Wochit
3:05pm
Challenger Brands Roundtable – The Challenger Mentality
Listen as these innovative challenger, or direct to consumer, brands share their perspectives on the obstacles and successes they’ve experienced in today’s marketing landscape.
Moderated by: Cindy Murphy, Account Director, Pixability
Benjamin De Castro, VP of Marketing, Eargo
Shruti Goradia, Director of Marketing, Global Social Media, Rodan + Fields
Andrew Lum, Senior Director of Brand Marketing, Udacity
Beau Vasquez, Director of Integrated Marketing, DocuSign
Zach West, Mobile Growth Manager, Stitch Fix
Ian Yung, Director of Growth Marketing, Touch of Modern
3:50pm
It’s a wrap!
