Brand Innovators Challenger Brands

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December 6, 2018

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From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and GoPro, challenger brands continue to disrupt the status quo, building new and formidable businesses in no time, and — in some cases — creating entirely new markets for their products, in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Learn what you need to know to leave your competitors in the dust!

Challenger Brands Take on the Fortune 500

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome

Jared Hopfer, Chief Revenue Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Opening Remarks: Lena Waters, Vice President of Integrated Marketing, DocuSign

9:10am

Panel: What does it mean to be a Challenger Brand?

Hear from challenger, or direct to consumer, brands that are challenging the incumbent market leaders and disrupting the status-quo to win existing markets, and create entirely new ones for their innovative products.

Moderated by: Joseph Cole, VP of Marketing, AdRoll

Susan Chang, Head of Social Media, Dropbox
Caroline Culbertson, Director of Marketing, Betabrand
Colleen Garland, Digital Media Manager, Madison Reed
Christina Lee, VP of Marketing, Outcomes, Chegg Inc.

9:45am

Keynote

Lena Waters, Vice President of Integrated Marketing, DocuSign

10:05am

Fireside Chat

Meg Ciarallo, Vice President, Brand Marketing, SoFi

Moderated by: Stef Luciano, Director of Sponsorship, Fathom Events

10:30am

Networking Break

10:50am

The Future of Media and Consumer Engagement

Digital media and the internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how challenger brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, challenger brands are working hard to find new ways to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Jay Chicoy, SVP Americas, Wochit

Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology
Helena Hounsel, Social Media Manager, Brandless
Elaine Huo, Marketing Director, Huami
Phil Mills, Senior Manager, Product Marketing, Chubbies Shorts

11:30am

Fireside Chat

Dana Marineau, VP, Brand, Creative and Communications, Credit Karma

Moderated by: Henry Cowling, Creative & Managing Director, MediaMonks

11:55am

Keynote

Crystal MacKenzie, Head of Marketing and Brand Partnerships, Bose AR, Bose

12:15pm

Lunch

1:15pm

Fireside Chat

Lindsay Chastain, Director of Global Performance Marketing, Ancestry

Moderated by: Nicole Sabatini, VP and Head of Integrated Marketing, Hulu

1:45pm

Fireside Chat

Guillaume McIntyre, Head of Acquisition Marketing, Instacart

Moderated by: Mark Kirschner, Chief Marketing Officer, Albert™

2:15pm

Networking Break

2:40pm

Fireside Chat

Chris Guest, Chief Marketing and Growth Officer, Topology Eyewear

Moderated by: Jay Chicoy, SVP Americas, Wochit

3:05pm

Challenger Brands Roundtable – The Challenger Mentality

Listen as these innovative challenger, or direct to consumer, brands share their perspectives on the obstacles and successes they’ve experienced in today’s marketing landscape.

Moderated by: Cindy Murphy, Account Director, Pixability

Benjamin De Castro, VP of Marketing, Eargo
Shruti Goradia, Director of Marketing, Global Social Media, Rodan + Fields
Andrew Lum, Senior Director of Brand Marketing, Udacity
Beau Vasquez, Director of Integrated Marketing, DocuSign
Zach West, Mobile Growth Manager, Stitch Fix
Ian Yung, Director of Growth Marketing, Touch of Modern

3:50pm

It’s a wrap!

AGENDA

9:00am

Welcome

Jared Hopfer, Chief Revenue Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Opening Remarks: Lena Waters, Vice President of Integrated Marketing, DocuSign

9:10am

Panel: What does it mean to be a Challenger Brand?

Hear from challenger, or direct to consumer, brands that are challenging the incumbent market leaders and disrupting the status-quo to win existing markets, and create entirely new ones for their innovative products.

Moderated by: Joseph Cole, VP of Marketing, AdRoll

Susan Chang, Head of Social Media, Dropbox
Caroline Culbertson, Director of Marketing, Betabrand
Colleen Garland, Digital Media Manager, Madison Reed
Christina Lee, VP of Marketing, Outcomes, Chegg Inc.

9:45am

Keynote

Lena Waters, Vice President of Integrated Marketing, DocuSign

10:05am

Fireside Chat

Meg Ciarallo, Vice President, Brand Marketing, SoFi

Moderated by: Stef Luciano, Director of Sponsorship, Fathom Events

10:30am

Networking Break

10:50am

The Future of Media and Consumer Engagement

Digital media and the internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how challenger brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, challenger brands are working hard to find new ways to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Jay Chicoy, SVP Americas, Wochit

Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology
Helena Hounsel, Social Media Manager, Brandless
Elaine Huo, Marketing Director, Huami
Phil Mills, Senior Manager, Product Marketing, Chubbies Shorts

11:30am

Fireside Chat

Dana Marineau, VP, Brand, Creative and Communications, Credit Karma

Moderated by: Henry Cowling, Creative & Managing Director, MediaMonks

11:55am

Keynote

Crystal MacKenzie, Head of Marketing and Brand Partnerships, Bose AR, Bose

12:15pm

Lunch

1:15pm

Fireside Chat

Lindsay Chastain, Director of Global Performance Marketing, Ancestry

Moderated by: Nicole Sabatini, VP and Head of Integrated Marketing, Hulu

1:45pm

Fireside Chat

Guillaume McIntyre, Head of Acquisition Marketing, Instacart

Moderated by: Mark Kirschner, Chief Marketing Officer, Albert™

2:15pm

Networking Break

2:40pm

Fireside Chat

Chris Guest, Chief Marketing and Growth Officer, Topology Eyewear

Moderated by: Jay Chicoy, SVP Americas, Wochit

3:05pm

Challenger Brands Roundtable – The Challenger Mentality

Listen as these innovative challenger, or direct to consumer, brands share their perspectives on the obstacles and successes they’ve experienced in today’s marketing landscape.

Moderated by: Cindy Murphy, Account Director, Pixability

Benjamin De Castro, VP of Marketing, Eargo
Shruti Goradia, Director of Marketing, Global Social Media, Rodan + Fields
Andrew Lum, Senior Director of Brand Marketing, Udacity
Beau Vasquez, Director of Integrated Marketing, DocuSign
Zach West, Mobile Growth Manager, Stitch Fix
Ian Yung, Director of Growth Marketing, Touch of Modern

3:50pm

It’s a wrap!

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