This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
Day 1
8:00am
Breakfast and Registration
8:45am
Welcome and Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Mike King, President/CEO, StriKing Marketing
9:00am
Driving Growth with Digital Transformation
The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands in the Atlanta metropolitan area are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.
Moderated by: Carl Tsukahara, CMO, Optimizely
Amanda Brodzik, Digital & Relationship Marketing Specialist, Porsche Cars North America
Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)
Ray Killebrew, Head of CX, Design Thinking and Research, Primerica
Krista Nordlund, VP, Consumer Product Management, RentPath
9:45am
Keynote
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
10:05am
Fireside Chat
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
Heather Costello, VP, Loyalty Solutions, CrowdTwist
10:25am
Content Marketing Industry Snapshot: Competitive Landscape Spend Trends
Casey Wuestefeld, Vice President, Campaign Operations, Nativo
10:40am
Networking Break
11:00am
How Social Media Marketing Changed The Game
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.
But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.
So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?
Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi
Kim Atkinson, Global Director, Content & Social Marketing, IHG
Nick Ayres, Director, Social Media, Georgia-Pacific
Victoria Nielsen, Senior Manager, Social + Digital Strategy, Schlotzsky’s, FOCUS Brands
Hagan Ochsner, Senior Manager, Customer Acquisition, Spanx
11:35am
Fireside Chat
Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)
Moderated by: Chris Crichton, VP, Client Solutions, Hathway
11:55am
Engage With The Hyper Connected Consumer: Debunk the Myth’s of Location
Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.
Jamie Schlef-Wilhelm, Sales Manager, Blis
12:10pm
Lunch
1:00pm
Storytelling and User-Generated Content: Building Authentic Connections with Consumers
In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Adam Raphael for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.
Adam Raphael, Senior Director, Partnerships, Jukin Media
1:15pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.
Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderated by: Kate Solinsky, Head of Sales, New York Media
Matt Bunting, SVP Content, Experience & Production, Atlanta Hawks & Philips Arena
Seth Freeman, Head of Global Marketing, Holiday Inn, IHG
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Katelyn Snow, Manager, Digital Marketing, Newell Brands
1:50pm
Fireside Chat
Jason McAlpin, Senior Brand Manager, POWERADE, The Coca-Cola Company
Moderated by: Anthony Flaccavento, Chief Revenue Officer, TREMOR VIDEO DSP
2:10pm
Fireside Chat
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA
Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia
2:30pm
We Should Expect More from Influencer Marketing in 2018
Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.
Jim Tobin, President, Carusele
2:45pm
Networking Break
3:05pm
What brands can learn from the movie business
Learnings and highlights from over 400 theatrical and television campaigns from studios like Disney, 20th Century Fox, Marvel and more, and the best-in-class practices any brand can apply.
Alec McNayr, SVP of Social, Fullscreen
3:20pm
Macro Marketing Trends
In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketers structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Caroline Rubin Schulweis, Senior Brand Partner, Foursquare
Kyle Lebet, Senior Connections Planning Manager, The Coca-Cola Company
Lloyd Lorenzsonn, Sr. Director – Brand Building, Georgia-Pacific, LLC
Jessica Otero, Assistant Vice President, Social Media, SunTrust Bank
3:55pm
Talent Talk: How Brands Partner with Talent Agencies to Tell the “Right” Story
Keitha Blackburn, Exhibitions Manager, Porsche Cars North America
Mike Schiappacasse, Director, Automotive, Productions Plus – The Talent Shop
Moderated by: Peter Sorckoff, Managing Partner, Threaded
4:15pm
Finding Our Real Thing
Finding your true north is so important for brands, not matter the category. Connecting with consumers is paramount. See how this 100+ year old brand transformed to relevance and how it can apply to what you do.
Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society
4:35pm
Fireside Chat
Erica Hughes, Integrated Media, Chick-fil-A
Moderated by: Britt Augenfeld, Director, Video Solutions, Innovid
5:00pm
It’s a Wrap!