Brand Innovators Brand Marketing Week in Atlanta

Presented by
Presented by

July 19, 2018

Thursday

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July

19

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Friday

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July

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

8:00am

Breakfast and Registration

8:45am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Mike King, President/CEO, StriKing Marketing

9:00am

Driving Growth with Digital Transformation

The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands in the Atlanta metropolitan area are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.

Moderated by: Carl Tsukahara, CMO, Optimizely

Amanda Brodzik, Digital & Relationship Marketing Specialist, Porsche Cars North America
Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)
Ray Killebrew, Head of CX, Design Thinking and Research, Primerica
Krista Nordlund, VP, Consumer Product Management, RentPath

9:45am

Keynote

Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company

10:05am

Fireside Chat

Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company

Heather Costello, VP, Loyalty Solutions, CrowdTwist

10:25am

Content Marketing Industry Snapshot: Competitive Landscape Spend Trends

Casey Wuestefeld, Vice President, Campaign Operations, Nativo

10:40am

Networking Break

11:00am

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi

Kim Atkinson, Global Director, Content & Social Marketing, IHG
Nick Ayres, Director, Social Media, Georgia-Pacific
Victoria Nielsen, Senior Manager, Social + Digital Strategy, Schlotzsky’s, FOCUS Brands
Hagan Ochsner, Senior Manager, Customer Acquisition, Spanx

11:35am

Fireside Chat

Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)

Moderated by: Chris Crichton, VP, Client Solutions, Hathway

11:55am

Engage With The Hyper Connected Consumer: Debunk the Myth’s of Location

Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:10pm

Lunch

1:00pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Adam Raphael for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Adam Raphael, Senior Director, Partnerships, Jukin Media

1:15pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Kate Solinsky, Head of Sales, New York Media

Matt Bunting, SVP Content, Experience & Production, Atlanta Hawks & Philips Arena
Seth Freeman, Head of Global Marketing, Holiday Inn, IHG
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Katelyn Snow, Manager, Digital Marketing, Newell Brands

1:50pm

Fireside Chat

Jason McAlpin, Senior Brand Manager, POWERADE, The Coca-Cola Company

Moderated by: Anthony Flaccavento, Chief Revenue Officer, TREMOR VIDEO DSP

2:10pm

Fireside Chat

Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia

2:30pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

2:45pm

Networking Break

3:05pm

What brands can learn from the movie business

Learnings and highlights from over 400 theatrical and television campaigns from studios like Disney, 20th Century Fox, Marvel and more, and the best-in-class practices any brand can apply.

Alec McNayr, SVP of Social, Fullscreen

3:20pm

Macro Marketing Trends

In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketers structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Caroline Rubin Schulweis, Senior Brand Partner, Foursquare

Kyle Lebet, Senior Connections Planning Manager, The Coca-Cola Company
Lloyd Lorenzsonn, Sr. Director – Brand Building, Georgia-Pacific, LLC
Jessica Otero, Assistant Vice President, Social Media, SunTrust Bank

3:55pm

Talent Talk: How Brands Partner with Talent Agencies to Tell the “Right” Story

Keitha Blackburn, Exhibitions Manager, Porsche Cars North America
Mike Schiappacasse, Director, Automotive, Productions Plus – The Talent Shop

Moderated by: Peter Sorckoff, Managing Partner, Threaded

4:15pm

Finding Our Real Thing

Finding your true north is so important for brands, not matter the category. Connecting with consumers is paramount. See how this 100+ year old brand transformed to relevance and how it can apply to what you do.

Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society

4:35pm

Fireside Chat

Erica Hughes, Integrated Media, Chick-fil-A

Moderated by: Britt Augenfeld, Director, Video Solutions, Innovid

5:00pm

It’s a Wrap!

AGENDA

Day 1

8:00am

Breakfast and Registration

8:45am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Mike King, President/CEO, StriKing Marketing

9:00am

Driving Growth with Digital Transformation

The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands in the Atlanta metropolitan area are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.

Moderated by: Carl Tsukahara, CMO, Optimizely

Amanda Brodzik, Digital & Relationship Marketing Specialist, Porsche Cars North America
Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)
Ray Killebrew, Head of CX, Design Thinking and Research, Primerica
Krista Nordlund, VP, Consumer Product Management, RentPath

9:45am

Keynote

Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company

10:05am

Fireside Chat

Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company

Heather Costello, VP, Loyalty Solutions, CrowdTwist

10:25am

Content Marketing Industry Snapshot: Competitive Landscape Spend Trends

Casey Wuestefeld, Vice President, Campaign Operations, Nativo

10:40am

Networking Break

11:00am

How Social Media Marketing Changed The Game

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.

But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.

So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?

Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi

Kim Atkinson, Global Director, Content & Social Marketing, IHG
Nick Ayres, Director, Social Media, Georgia-Pacific
Victoria Nielsen, Senior Manager, Social + Digital Strategy, Schlotzsky’s, FOCUS Brands
Hagan Ochsner, Senior Manager, Customer Acquisition, Spanx

11:35am

Fireside Chat

Darrell Franklin, Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)

Moderated by: Chris Crichton, VP, Client Solutions, Hathway

11:55am

Engage With The Hyper Connected Consumer: Debunk the Myth’s of Location

Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:10pm

Lunch

1:00pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Adam Raphael for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Adam Raphael, Senior Director, Partnerships, Jukin Media

1:15pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Kate Solinsky, Head of Sales, New York Media

Matt Bunting, SVP Content, Experience & Production, Atlanta Hawks & Philips Arena
Seth Freeman, Head of Global Marketing, Holiday Inn, IHG
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Katelyn Snow, Manager, Digital Marketing, Newell Brands

1:50pm

Fireside Chat

Jason McAlpin, Senior Brand Manager, POWERADE, The Coca-Cola Company

Moderated by: Anthony Flaccavento, Chief Revenue Officer, TREMOR VIDEO DSP

2:10pm

Fireside Chat

Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia

2:30pm

We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele

2:45pm

Networking Break

3:05pm

What brands can learn from the movie business

Learnings and highlights from over 400 theatrical and television campaigns from studios like Disney, 20th Century Fox, Marvel and more, and the best-in-class practices any brand can apply.

Alec McNayr, SVP of Social, Fullscreen

3:20pm

Macro Marketing Trends

In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketers structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Caroline Rubin Schulweis, Senior Brand Partner, Foursquare

Kyle Lebet, Senior Connections Planning Manager, The Coca-Cola Company
Lloyd Lorenzsonn, Sr. Director – Brand Building, Georgia-Pacific, LLC
Jessica Otero, Assistant Vice President, Social Media, SunTrust Bank

3:55pm

Talent Talk: How Brands Partner with Talent Agencies to Tell the “Right” Story

Keitha Blackburn, Exhibitions Manager, Porsche Cars North America
Mike Schiappacasse, Director, Automotive, Productions Plus – The Talent Shop

Moderated by: Peter Sorckoff, Managing Partner, Threaded

4:15pm

Finding Our Real Thing

Finding your true north is so important for brands, not matter the category. Connecting with consumers is paramount. See how this 100+ year old brand transformed to relevance and how it can apply to what you do.

Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society

4:35pm

Fireside Chat

Erica Hughes, Integrated Media, Chick-fil-A

Moderated by: Britt Augenfeld, Director, Video Solutions, Innovid

5:00pm

It’s a Wrap!

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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