This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
Day 1
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Kenny Mitchell, Head of Consumer Engagement, Gatorade
9:15am
What’s Next in Digital: Social, Mobile & Emerging Media
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Joonatan Lintala, Head of Business Development, Smartly.io
Chris Drago, Director, Global Media, HPE
Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Laura Reese, Director, Media & Digital, Church’s Chicken
Kimberly Stokes, Head of Digital, The Boston Beer Company
David Weiner, AVP Social Media & Direct Marketing, Nationwide
10:00am
POV — 2020: Content Marketing: A Personalized Odyssey
Caroline Mendes, Head of Industry, Financial Services, Outbrain
We live in a personalized world. Here’s how you can engage consumers with content that resonates with them.
10:20am
Keynote
Terence Reilly, SVP, Chief Marketing Officer, Crocs
10:55am
Fireside Chat
Terence Reilly, SVP, Chief Marketing Officer, Crocs
Q&A conducted by: Fang Cheng, CEO, Linc
11:15am
The Future of Shopping: Retail and eCommerce
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.
From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.
After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.
Moderator: Arun Mukerjee, Sales Director, Quantcast
Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour
Jessica Williams, Global Innovation Marketing & Analytics Leader, Visa
11:50am
Keynote
Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour
12:15pm
Keynote
Kenny Mitchell, Head of Consumer Engagement, Gatorade
12:55pm
Fireside Chat
Kenny Mitchell, Head of Consumer Engagement, Gatorade
Q&A conducted by: Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud
1:15pm
Fireside Chat — Kellogg’s New Recipe for Real-TIme Insights
The Kellogg Company is in the midst of radically transforming how it plans, measures and fine-tunes its marketing investments to maximize sales. Soon to be gone are the days when Kellogg marketers had limited visibility of in-flight campaigns and waited for post-mortem reports to understand business impact. Hear how Kellogg is teaming up with Origami Logic to collect and analyze performance data in real-time, arming their brand teams with powerful marketing insights every day.
Karl Miller, Director, Content Production, The Kellogg Company
Q&A conducted by: Opher Kahane, CEO, Origami Logic
1:40pm
Keynote
Victor Lee, SVP Digital Hasbro
2:10pm
Fireside Chat
Victor Lee, SVP Digital Hasbro
Q&A conducted by: Timothy P. Carey, Vice President Sales, DataXu
2:30pm
Fireside Chat
Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design
Q&A conducted by: Greg Narain, Founder of BeforeAlpha
3:00pm
Fireside Chat
Shannon Jones, Sr. Director of Marketing, Capital One
Q&A conducted by: John Andrews, Co-Founder & President, Prevailing Path
3:20pm
POV
Walter T Geer, Vice President, Creative Director, Verve
3:35pm
Fireside Chat
Joe Saracino, VP, Brand Strategy & Media, Chick-fil-A
Q&A conducted by: Liz Walton, VP, Marketing, Yext
4:05pm
Fireside Chat
Nick Felder, Group Director, Film & Music Production for the Global/Corporate Divisions at Coca Cola – The Coca-Cola Company
Q&A conducted by: Mark Burrell, Co-Founder, Tongal
4:30pm
Brand Innovators Labs Launch Party
7:00pm
It’s a Wrap!
Day 2
9:00am
Breakfast
10:00am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship
10:15am
Adapting to a changing restaurant industry
Changes in consumer behaviors paired with innovations in technology have compelled restaurant executives to adapt their business models, operational processes and to deliver a better customer experience. This panel will discuss industry trends and how to succeed in the future of dining.
Moderator: Erin Levzow, VP of CRM / Loyalty, Hathway
Randy Murphy, CEO, Mama Fu’s
Ashley Ingle, Vice President of Marketing at Chuy’s Opco, Inc.
Taiya Ryan, Director of Marketing, Jamba Juice
Angelique Toschi, Digital & Social Media Manager, Shakey’s
11:00am
Fireside Chat
Myron Burke, Head of Emerging Technologies, Walmart
Q&A conducted by: Nick Worth, CMO, Selligent
11:30am
Success Story
Laura Reese, Director, Digital & Media, Church’s Chicken
12:00pm
Fireside Chat
Laura Reese, Director, Digital & Media, Church’s Chicken
Q&A conducted by: Monica Ho, Chief Marketing Officer, xAd
12:20pm
Fireside Chat
Farrah Bezner, Head of New Business Ventures, Mondelez International
Q&A conducted by: Billy Kramer, Head of Sales, Thunder
12:45pm
Fireside Chat
Jessica Spaulding, US Head of Healthy Snacking, Quaker, PepsiCo
Q&A conducted by: Dan Levy, Regional Vice President of Sales, Dstillery
1:15pm
Keynote – Buy A Lady A Drink – A Cause Marketing Story
Harry Lewis, VP Marketing, Stella Artois
2:00pm
Fireside Chat
Harry Lewis, VP Marketing, Stella Artois
Q&A conducted by: Cameron Fowler, Head of Southeast Region, Quantcast
2:15pm
It’s a Wrap!
Day 2
Outbrain Discovery Dialogue and Brunch
11:30am
Brunch
12:00pm
The Discovery Paradox: The New World of Never-Ending Choice
In the new world of never-ending choice, how do you get people to “discover” your content? For marketers, while the many distribution options (Facebook, Twitter, LinkedIn, discovery networks, search, and more) is a huge opportunity, it’s also a challenge. Where are top brands investing the majority of the time and how do they prioritize their time and budgets? Meanwhile, for publishers, how does the fractured ecosystem impact their traffic and their goals as a brand? In this panel, we’ll be talking to leaders from both the marketing and publishing industry about these challenges and more. They’ll tell us how their strategies have adapted to shifts in the digital landscape and offer insight into how they anticipate discovery will continue to impact their approaches in the year ahead.
Bart Boughton, SVP, Revenue Operations, Refinery29
Justin Montanino, Senior Director of Branded Content at New York Magazine, New York Media
Justin Soffer, VP, Marketing, Travelzoo
Matthew Starker, General Manager, Digital, Condé Nast
1:00pm
Reception
1:30pm
It’s a Wrap!
Day 3
Mastering Disruption — Hosted by Deep Focus and Moment Studio
2:30pm
Welcome
2:45pm
Owning the Future
Hear from professional risk-takers about how they figure out just which risks to take — and which mistakes to make.
Moderator: Ian Schafer, Founder and Chairman, Deep Focus
Kevin Kolleran, Managing Director, Slow Ventures
Ricky Engelberg, VP Brand Comms + Digital, Converse
Jason Hardi, Founder & CEO, Muzik
Shelley Zalis, CEO, The Female Quotient and Creator, The Girls’ Lounge
3:45pm
Disrupting Disruption
Join us as we explore how data-driven content is helping marketers take advantage of constantly evolving mobile and social behavior through a game show starring you!
Christina Cooksey, Director, Moment Studio
Alastair Cotterill, Global Head of The Studio at Pinterest
Ken Kraemer, CEO, Moment Studio
4:30pm
Cocktail Reception
5:00pm
It’s a Wrap!
Day 3
9:00am
Breakfast
9:30am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship
9:35am
Content Marketing 2.0: From Boardroom to Newsroom
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Chris Detert, EVP Marketing, Influential
Gustavo Leone, New Media Content Development & Distribution, Mattel
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts
Megan Imbres, Director of Marketing, Americas, Australia, New Zealand, Netflix
Sabina Charfauros, Senior Social Media Strategist, Lexus
Constance Smith, Senior Digital Content Manager, Mars Chocolate North America
10:15am
Keynote
Barry Calpino, Vice President – Innovation Hothouse, Mondelez International
10:35am
Fear Not Our Machine Overlords: Machine Learning and Social Analytics
Carlos Barrero, Solutions Consultant, Crimson Hexagon
10:55am
Fireside Chat
Sarah Sachs, Director, Coca-Cola Freestyle Marketing at The Coca-Cola Company
Q&A conducted by: Jason Brenner, RVP, Sales, Verve
11:15am
Fireside Chat
Ryan Ostrom, Chief Digital Officer, KFC
Q&A conducted by: Liz Walton, VP, Marketing, Yext
11:40am
Keynote — What Brands Should Learn From Stand Up Comedians
Emerson Spartz, CEO, DOSE
Brands and agencies light money on fire every day with social strategies that don’t work. In this session, Emerson Spartz, CEO of Dose, argues that the future of brand advertising can be understood by studying the strategies used by comedians to test joke material. You will walk away understanding 12 simple tactics that will massively increase your performance on social.
12:00pm
Fireside Chat
Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa
Q&A conducted by: James Gross, President and Co-Founder, Percolate
12:25pm
Innovation and Transformation: Disrupting Big Brands From The Inside Out
Moderator: Adam Meshekow, EVP Global Sales & Strategy, SITO Mobile
Dan Holm, Director, Digital Innovation, Bloomin Brands
Andrew Der, Head of Marketing, Verizon Ventures
Ruth Yomtoubian, Director, AT&T Foundry
Eric Swayne, Sr. Director, Fan Engagement, Funimation
12:55pm
Social Media 2017
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands.
We’re now at a point where new social channels emerge daily, each with its own audience and nuances, necessitating increasingly creative tactics to cut through the clutter and driving the development of digital tools to ensure social efforts are getting the right message to the right people.
How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? Learn from the best.
Moderator: Bettina Hein, CEO, Pixability
Lisa Grimm, Associate Director, Social Media, Whole Foods
Dana Strokovsky, Social Marketing Manager, The Coca Cola Company
Ef Rodriguez, Director of Global Social, HTC
Kasey Skala, Digital & Social Media & Brand Integration, Virgin Mobile
Thea Neal, Social Media Lead, Hallmark
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
1:35pm
Fireside Chat
Zach Overton, VP of Customer Experience & General Manager, 837, Samsung Electronics America
Q&A conducted by: Giles Palmer, Founder & CEO, Brandwatch
2:00pm
It’s a wrap!
Day 3
Sunday Brunch hosted by Dstillery
10:30am
Brunch
11:00am
Raising the Bar – New Dimensions in Brand Research
Join Dstillery and Kantar for an in-depth look at the new framework that has raised the bar on brand research and our understanding of the media and messaging that motivate micro-audiences. Learn how the evolution of brand research and audience insights is influencing everything from campaign strategy to brand management.
Gabriel Celis, VP, Client Services at Dstillery
Chris Conforti, Director of Partner Solutions, Kantar
11:45am
Networking
12:00noon
It’s a Wrap!
Day 3
Dynamic Signal’s Communications & Employee Engagement Event
1:00pm
Welcome
1:15pm
The State of Workplace Communications and Employee Advocacy
Communication professionals are struggling to keep employees engaged, aligned, and empowered- and legacy tools like intranets and email are no longer effective. In this panel we’ll take a look at the impact of disconnected employees, the challenges facing internal and external communications, and how technology is changing the way we communicate.
Moderator: Robyn Hannah, Global Communications, Dynamic Signal
JD Byrum, Digital Strategy, Sam’s Club Communications
Rich Pesce, Digital & Social Communications, Employee Advocacy, Capital One
Kimberly Page, Vice President, Employee Communications, Turner
Alex Wyllie, Social Media Strategist, IBM
1:50pm
Agencies, Communications, and Protecting Your Clients
It’s harder today than ever to be an agency leader. Clients are putting new pressures on their agencies to deliver more for less, to produce stronger results, to tell better stories and to drive organizational wide awareness of their work.
Leading agencies will examine the role of an agency as it relates to employee communications, how they protect client relationships with technology advancements, and share how they are leveraging technology to tackle the challenges they face today while engaging, informing, connecting, and activating their own employees and those of their clients.
Moderator: Adam Keats, VP, Strategic Partnerships, Dynamic Signal
Jenny Heinrich, SVP, Director, Influencer Marketing, Edelman
Bob Pearson, President, W20 Group
Michael Brito, GM, San Francisco, Head of US Digital, Lewis Global Communications
Jim Nickerson, VP and Innovation Lead, Weber Shandwick
2:20pm
Networking
2:30pm
It’s a Wrap!
