Brand Innovators Age of the Modern Marketer

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May 2, 2018

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Join us at MDC Partners as we get a private view into how the most modern and innovative marketers are navigating the world of big data, uncovering the insights that inform the decisions and creativity that make brands matter to consumers. We’ll dive into how marketers uncover the biggest opportunities, looking beyond the campaign to build brand platforms.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast hosted by MDC Partners

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:10am

Opening Remarks

Ryan Linder, Chief Marketing Officer, MDC Partners

9:25am

Panel Discussion: Leveraging Data to Inform Media & Creative

Nicholas Hayes, Director of Brand and Global Advertising, Hotels.com
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jon Lombardo, Global Brand Strategy Lead, LinkedIn
Jessica Peltz-Zatulove, Partner, MDC Ventures
Mike Sallette, Head of Brand Media, Nestle Waters

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

10:00am

Fireside Chat

Brenley Higgins, US Media Director, American Express

Moderated by:Tom Hartman, VP, Video Solutions East, Innovid

10:20am

Keynote — 5 Ways to Transform Your Media Buying Strategy

What are the top things Marketers should be focused on to make their media dollars go 25% further? In this keynote hosted by Brad Simms of GALE, Brad will outline a small number of critical considerations that marketers need to keep in mind in order to win with data across media, creative and ways of working. Walk away from this discussion with a fresh perspective on media buying and the value of first party data.

Brad Simms, CEO & President, GALE

10:45am

Keynote

Dan Ackerman, Chief Revenue Officer, Samba TV

11:05am

Networking Break

11:20am

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Dan Ackerman, Chief Revenue Officer, Samba TV

11:45am

Keynote — Innovation 360 – A Glimpse Into The Future of Media

Amara’s Law states: we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Artificial intelligence, IoT, virtual/augmented realities, vocal assistants and chatbots – these are more than just buzzwords, they are immersive new mediums that are fundamentally changing consumer behavior. What use to be a test-and-learn opportunity may now be a crucial business strategy to stay relevant and profitable. How can marketers, as Wayne Gretzky once said, “skate to where the puck is going, not where it has been?”

Matt Maher, VP of Strategy and Innovation at Assembly, distills these complex technologies and provides real world applications and examples, taking us through the now and next of this new media landscape. He’ll focus on the evolution of communication, next-generation content, the internet of everything and adaptive analytics.

Matt Maher, VP, Strategy & Innovation, Assembly

12:10pm

Fireside Chat — ETRADE, a transformation case study

The journey toward game changing performance; using data and a smarter analytics infrastructure to drive growth.

Lauren Radcliffe, Vice President of Marketing, Media and Acquisition, E*TRADE Financial Corporation
Tracy-Ann Goodwin, EVP, Strategy & Client Relations, Media Assembly

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

12:55pm

It’s a Wrap!

AGENDA

8:00am

Breakfast hosted by MDC Partners

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:10am

Opening Remarks

Ryan Linder, Chief Marketing Officer, MDC Partners

9:25am

Panel Discussion: Leveraging Data to Inform Media & Creative

Nicholas Hayes, Director of Brand and Global Advertising, Hotels.com
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jon Lombardo, Global Brand Strategy Lead, LinkedIn
Jessica Peltz-Zatulove, Partner, MDC Ventures
Mike Sallette, Head of Brand Media, Nestle Waters

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

10:00am

Fireside Chat

Brenley Higgins, US Media Director, American Express

Moderated by:Tom Hartman, VP, Video Solutions East, Innovid

10:20am

Keynote — 5 Ways to Transform Your Media Buying Strategy

What are the top things Marketers should be focused on to make their media dollars go 25% further? In this keynote hosted by Brad Simms of GALE, Brad will outline a small number of critical considerations that marketers need to keep in mind in order to win with data across media, creative and ways of working. Walk away from this discussion with a fresh perspective on media buying and the value of first party data.

Brad Simms, CEO & President, GALE

10:45am

Keynote

Dan Ackerman, Chief Revenue Officer, Samba TV

11:05am

Networking Break

11:20am

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Dan Ackerman, Chief Revenue Officer, Samba TV

11:45am

Keynote — Innovation 360 – A Glimpse Into The Future of Media

Amara’s Law states: we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Artificial intelligence, IoT, virtual/augmented realities, vocal assistants and chatbots – these are more than just buzzwords, they are immersive new mediums that are fundamentally changing consumer behavior. What use to be a test-and-learn opportunity may now be a crucial business strategy to stay relevant and profitable. How can marketers, as Wayne Gretzky once said, “skate to where the puck is going, not where it has been?”

Matt Maher, VP of Strategy and Innovation at Assembly, distills these complex technologies and provides real world applications and examples, taking us through the now and next of this new media landscape. He’ll focus on the evolution of communication, next-generation content, the internet of everything and adaptive analytics.

Matt Maher, VP, Strategy & Innovation, Assembly

12:10pm

Fireside Chat — ETRADE, a transformation case study

The journey toward game changing performance; using data and a smarter analytics infrastructure to drive growth.

Lauren Radcliffe, Vice President of Marketing, Media and Acquisition, E*TRADE Financial Corporation
Tracy-Ann Goodwin, EVP, Strategy & Client Relations, Media Assembly

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

12:55pm

It’s a Wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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