This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
Breakfast hosted by MDC Partners
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Ryan Linder, Chief Marketing Officer, MDC Partners
Panel Discussion: Leveraging Data to Inform Media & Creative
Nicholas Hayes, Director of Brand and Global Advertising, Hotels.com
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jon Lombardo, Global Brand Strategy Lead, LinkedIn
Jessica Peltz-Zatulove, Partner, MDC Ventures
Mike Sallette, Head of Brand Media, Nestle Waters
Moderated by: Marc Guldimann, Founder & CEO, Parsec Media
Brenley Higgins, US Media Director, American Express
Moderated by:Tom Hartman, VP, Video Solutions East, Innovid
Keynote — 5 Ways to Transform Your Media Buying Strategy
What are the top things Marketers should be focused on to make their media dollars go 25% further? In this keynote hosted by Brad Simms of GALE, Brad will outline a small number of critical considerations that marketers need to keep in mind in order to win with data across media, creative and ways of working. Walk away from this discussion with a fresh perspective on media buying and the value of first party data.
Brad Simms, CEO & President, GALE
Dan Ackerman, Chief Revenue Officer, Samba TV
Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Moderated by: Dan Ackerman, Chief Revenue Officer, Samba TV
Keynote — Innovation 360 – A Glimpse Into The Future of Media
Amara’s Law states: we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Artificial intelligence, IoT, virtual/augmented realities, vocal assistants and chatbots – these are more than just buzzwords, they are immersive new mediums that are fundamentally changing consumer behavior. What use to be a test-and-learn opportunity may now be a crucial business strategy to stay relevant and profitable. How can marketers, as Wayne Gretzky once said, “skate to where the puck is going, not where it has been?”
Matt Maher, VP of Strategy and Innovation at Assembly, distills these complex technologies and provides real world applications and examples, taking us through the now and next of this new media landscape. He’ll focus on the evolution of communication, next-generation content, the internet of everything and adaptive analytics.
Matt Maher, VP, Strategy & Innovation, Assembly
Fireside Chat — ETRADE, a transformation case study
The journey toward game changing performance; using data and a smarter analytics infrastructure to drive growth.
Lauren Radcliffe, Vice President of Marketing, Media and Acquisition, E*TRADE Financial Corporation
Tracy-Ann Goodwin, EVP, Strategy & Client Relations, Media Assembly
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
It’s a Wrap!