2022 Media Buying and Marketing Innovation Summit in Chicago

Presented by
Presented by

May 26, 2022

Thursday

,

May

26

-

Thursday

,

May

26

0
0

This is an in-person event. Access to our programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.

This event will be held at the Audacy Performance Center in Chicago (Two Prudential Plaza -180 North Stetson Avenue)

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

Featured Speakers:

  • Alex Birchmeier, Media Director, Conagra Brands
  • Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands
  • Brad Moranchek, Sr. Director Global Media, Kimberly-Clark
  • Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara
  • Jason Pirock, Vice President, Marketing, Aparium Hotel Group
  • Cameron Koslow, Marketing Director, Empire Today
  • Christine White, Head of Media, Content & Social, Ulta Beauty
  • Andrea Schwenk, CMO, Egglife
  • Eric Mills, Associate Director, Kraft Heinz
  • Nicole Craig, Vice President, Global Brands, Kellogg Company
  • Nicole Pike, Global Sector Head of Esports & Gaming, YouGov
  • Matt Sharpe, Creative Director, Advertising, Zynga
  • Burak Vardal, Co-Founder, Rollic
  • Ed Bourelly, Vice President, Marketing, Planet Fitness
  • Meghan Hurley, Vice President, Marketing, Farmer’s Fridge
  • Tiana Conley, Vice President, Global Portfolio Strategy, Mars
  • Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo
  • Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking
  • Johnny Adamic, Co-Founder, Brrrn
  • Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors
  • Sue Seams, Senior Director, Experience Planning, Kellogg Company
  • Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Wednesday, May 25

8:30am CDT

BREAKFAST/CHECK-IN

9:40am CDT

OPENING REMARKS

Paul Suchman, CMO, Audacy

9:45am CDT

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated By: Matt Goynes, VP Sales, Central, Verve Group

10:15am CDT

Fireside Chat

Sue Seams, Senior Director, Experience Planning, Kellogg Company

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

10:45am CDT

NETWORKING BREAK

11:15am CDT

Connecting with Consumers Through the Power of Play

Nicole Pike, Global Sector Head of Esports & Gaming, YouGov

Matt Sharpe, Creative Director, Advertising, Zynga

Burak Vardal, Co-Founder, Rollic (pre-recorded)

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

11:45am CDT

Fireside Chat

Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, US, Mirrors by Silverpush

12:15pm CDT

Fireside Chat

Alex Birchmeier, Media Director, Conagra Brands

Moderated by: Maria McCarthy, Vice President Midwest Sales, Teads

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Ed Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

2:15pm CDT

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Charles Lucterhand, VP Strategic Accounts, Teads

2:45pm CDT

Fireside Chat

Brad Moranchek, Sr. Director Global Media, Kimberly-Clark

Moderated by: Jeremy Greenspan, Senior Director, Business Development, The Trade Desk

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Fireside Chat

Christine White, Head of Media, Content & Social, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

4:15pm CDT

Fireside Chat

Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors

Moderated by: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

5:00pm CDT

COCKTAILS

Day 2 - Thursday, May 26

8:00am CDT

BREAKFAST

9:00am CDT

OPENING REMARKS

David Haugh, Morning Show Host of 670 The Score

Emcee: Paul Suchman, CMO, Audacy

9:15am CDT

Fireside Chat

Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara

Moderated by: Amanda Kenefick, Sr. Director, Midwest Sales, LG Ads Solutions

9:45am CDT

Fireside Chat

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Moderated by: Ashley Schroeder, Vice President, Programmatic, PadSquad

10:15am CDT

POV

Marty Berman, VP of Sales NA/LATAM, Admix

10:35am CDT

NETWORKING BREAK

11:15am CDT

Fireside Chat

Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking

Moderated by: Mike Renfro, Head of Demand Partnerships, MidWest, Connatix

11:45am CDT

Fireside Chat

Meghan Hurley, Vice President, Marketing, Farmer’s Fridge

Moderated by: Matt Goynes, VP Sales, Central, Verve Group

12:15pm CDT

Fireside Chat

Tiana Conley, Vice President, Global Portfolio Strategy, Mars

Moderated By: Reid Colligan, Sr Sales Director, LG Ads Solutions

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Nicole Craig, Vice President, Global Brands, Kellogg Company

Moderated by: Laura Hendricks, GM, Client Development, The Trade Desk

2:15pm CDT

Fireside Chat

Cameron Koslow, Marketing Director, Empire Today

Moderated by: Tracy Kalfas, Midwest Regional Sales Director, Premion

2:45pm CDT

Fireside Chat

Andrea Schwenk, CMO, Egglife

Moderated by: Saurabh Bhatia, CEO, North America Region, Mirrors by Silverpush

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Panel

Eric Mills, Associate Director, Kraft Heinz

Johnny Adamic, Co-Founder, Brrrn

Moderated by: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

4:15pm CDT

COCKTAILS

AGENDA

Day 1 - Wednesday, May 25

8:30am CDT

BREAKFAST/CHECK-IN

9:40am CDT

OPENING REMARKS

Paul Suchman, CMO, Audacy

9:45am CDT

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated By: Matt Goynes, VP Sales, Central, Verve Group

10:15am CDT

Fireside Chat

Sue Seams, Senior Director, Experience Planning, Kellogg Company

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

10:45am CDT

NETWORKING BREAK

11:15am CDT

Connecting with Consumers Through the Power of Play

Nicole Pike, Global Sector Head of Esports & Gaming, YouGov

Matt Sharpe, Creative Director, Advertising, Zynga

Burak Vardal, Co-Founder, Rollic (pre-recorded)

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

11:45am CDT

Fireside Chat

Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, US, Mirrors by Silverpush

12:15pm CDT

Fireside Chat

Alex Birchmeier, Media Director, Conagra Brands

Moderated by: Maria McCarthy, Vice President Midwest Sales, Teads

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Ed Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

2:15pm CDT

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Charles Lucterhand, VP Strategic Accounts, Teads

2:45pm CDT

Fireside Chat

Brad Moranchek, Sr. Director Global Media, Kimberly-Clark

Moderated by: Jeremy Greenspan, Senior Director, Business Development, The Trade Desk

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Fireside Chat

Christine White, Head of Media, Content & Social, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

4:15pm CDT

Fireside Chat

Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors

Moderated by: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

5:00pm CDT

COCKTAILS

Day 2 - Thursday, May 26

8:00am CDT

BREAKFAST

9:00am CDT

OPENING REMARKS

David Haugh, Morning Show Host of 670 The Score

Emcee: Paul Suchman, CMO, Audacy

9:15am CDT

Fireside Chat

Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara

Moderated by: Amanda Kenefick, Sr. Director, Midwest Sales, LG Ads Solutions

9:45am CDT

Fireside Chat

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Moderated by: Ashley Schroeder, Vice President, Programmatic, PadSquad

10:15am CDT

POV

Marty Berman, VP of Sales NA/LATAM, Admix

10:35am CDT

NETWORKING BREAK

11:15am CDT

Fireside Chat

Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking

Moderated by: Mike Renfro, Head of Demand Partnerships, MidWest, Connatix

11:45am CDT

Fireside Chat

Meghan Hurley, Vice President, Marketing, Farmer’s Fridge

Moderated by: Matt Goynes, VP Sales, Central, Verve Group

12:15pm CDT

Fireside Chat

Tiana Conley, Vice President, Global Portfolio Strategy, Mars

Moderated By: Reid Colligan, Sr Sales Director, LG Ads Solutions

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Nicole Craig, Vice President, Global Brands, Kellogg Company

Moderated by: Laura Hendricks, GM, Client Development, The Trade Desk

2:15pm CDT

Fireside Chat

Cameron Koslow, Marketing Director, Empire Today

Moderated by: Tracy Kalfas, Midwest Regional Sales Director, Premion

2:45pm CDT

Fireside Chat

Andrea Schwenk, CMO, Egglife

Moderated by: Saurabh Bhatia, CEO, North America Region, Mirrors by Silverpush

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Panel

Eric Mills, Associate Director, Kraft Heinz

Johnny Adamic, Co-Founder, Brrrn

Moderated by: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

4:15pm CDT

COCKTAILS

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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