2022 Media Buying and Marketing Innovation Summit in Chicago

Presented by

May 25, 2022

Wednesday

,

May

25 -

Thursday

,

May

26

AGENDA

SPEAKERS

Marquee SPONSORS

This event will be held at the Audacy Performance Center in Chicago (Two Prudential Plaza -180 North Stetson Avenue)

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

‍

Featured Speakers:

Alex Birchmeier, Media Director, Conagra Brands
Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands
Brad Moranchek, Sr. Director Global Media, Kimberly-Clark
Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara
Jason Pirock, Vice President, Marketing, Aparium Hotel Group
Cameron Koslow, Marketing Director, Empire Today
Christine White, Head of Media, Content & Social, Ulta Beauty
Andrea Schwenk, CMO, Egglife
Eric Mills, Associate Director, Kraft Heinz
Nicole Craig, Vice President, Global Brands, Kellogg Company
Nicole Pike, Global Sector Head of Esports & Gaming, YouGov
Matt Sharpe, Creative Director, Advertising, Zynga
Burak Vardal, Co-Founder, Rollic
Ed Bourelly, Vice President, Marketing, Planet Fitness
Meghan Hurley, Vice President, Marketing, Farmer’s Fridge
Tiana Conley, Vice President, Global Portfolio Strategy, Mars
Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo
Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking
Johnny Adamic, Co-Founder, Brrrn
Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors
Sue Seams, Senior Director, Experience Planning, Kellogg Company
Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Wednesday, May 25

8:30am CDT

BREAKFAST/CHECK-IN

9:40am CDT

OPENING REMARKS

Paul Suchman, CMO, Audacy

9:45am CDT

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated By: Matt Goynes, VP Sales, Central, Verve Group

10:15am CDT

Fireside Chat

Sue Seams, Senior Director, Experience Planning, Kellogg Company

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

10:45am CDT

NETWORKING BREAK

11:15am CDT

Connecting with Consumers Through the Power of Play

Nicole Pike, Global Sector Head of Esports & Gaming, YouGov

Matt Sharpe, Creative Director, Advertising, Zynga

Burak Vardal, Co-Founder, Rollic (pre-recorded)

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

11:45am CDT

Fireside Chat

Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, US, Mirrors by Silverpush

12:15pm CDT

Fireside Chat

Alex Birchmeier, Media Director, Conagra Brands

Moderated by: Maria McCarthy, Vice President Midwest Sales, Teads

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Ed Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

2:15pm CDT

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Charles Lucterhand, VP Strategic Accounts, Teads

2:45pm CDT

Fireside Chat

Brad Moranchek, Sr. Director Global Media, Kimberly-Clark

Moderated by: Jeremy Greenspan, Senior Director, Business Development, The Trade Desk

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Fireside Chat

Christine White, Head of Media, Content & Social, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

4:15pm CDT

Fireside Chat

Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors

Moderated by: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

5:00pm CDT

COCKTAILS

Day 2 - Thursday, May 26

8:00am CDT

BREAKFAST

9:00am CDT

OPENING REMARKS

David Haugh, Morning Show Host of 670 The Score

Emcee: Paul Suchman, CMO, Audacy

9:15am CDT

Fireside Chat

Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara

Moderated by: Amanda Kenefick, Sr. Director, Midwest Sales, LG Ads Solutions

9:45am CDT

Fireside Chat

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Moderated by: Ashley Schroeder, Vice President, Programmatic, PadSquad

10:15am CDT

POV

Marty Berman, VP of Sales NA/LATAM, Admix

10:35am CDT

NETWORKING BREAK

11:15am CDT

Fireside Chat

Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking

Moderated by: Mike Renfro, Head of Demand Partnerships, MidWest, Connatix

11:45am CDT

Fireside Chat

Meghan Hurley, Vice President, Marketing, Farmer’s Fridge

Moderated by: Matt Goynes, VP Sales, Central, Verve Group

12:15pm CDT

Fireside Chat

Tiana Conley, Vice President, Global Portfolio Strategy, Mars

Moderated By: Reid Colligan, Sr Sales Director, LG Ads Solutions

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Nicole Craig, Vice President, Global Brands, Kellogg Company

Moderated by: Laura Hendricks, GM, Client Development, The Trade Desk

2:15pm CDT

Fireside Chat

Cameron Koslow, Marketing Director, Empire Today

Moderated by: Tracy Kalfas, Midwest Regional Sales Director, Premion

2:45pm CDT

Fireside Chat

Andrea Schwenk, CMO, Egglife

Moderated by: Saurabh Bhatia, CEO, North America Region, Mirrors by Silverpush

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Panel

Eric Mills, Associate Director, Kraft Heinz

Johnny Adamic, Co-Founder, Brrrn

Moderated by: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

4:15pm CDT

COCKTAILS

AGENDA

Day 1 - Wednesday, May 25

8:30am CDT

BREAKFAST/CHECK-IN

9:40am CDT

OPENING REMARKS

Paul Suchman, CMO, Audacy

9:45am CDT

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated By: Matt Goynes, VP Sales, Central, Verve Group

10:15am CDT

Fireside Chat

Sue Seams, Senior Director, Experience Planning, Kellogg Company

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

10:45am CDT

NETWORKING BREAK

11:15am CDT

Connecting with Consumers Through the Power of Play

Nicole Pike, Global Sector Head of Esports & Gaming, YouGov

Matt Sharpe, Creative Director, Advertising, Zynga

Burak Vardal, Co-Founder, Rollic (pre-recorded)

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

11:45am CDT

Fireside Chat

Ally Schnitzer, Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, US, Mirrors by Silverpush

12:15pm CDT

Fireside Chat

Alex Birchmeier, Media Director, Conagra Brands

Moderated by: Maria McCarthy, Vice President Midwest Sales, Teads

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Ed Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

2:15pm CDT

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Charles Lucterhand, VP Strategic Accounts, Teads

2:45pm CDT

Fireside Chat

Brad Moranchek, Sr. Director Global Media, Kimberly-Clark

Moderated by: Jeremy Greenspan, Senior Director, Business Development, The Trade Desk

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Fireside Chat

Christine White, Head of Media, Content & Social, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

4:15pm CDT

Fireside Chat

Brad Feinberg, NA Vice President of Media & Consumer Engagement, Molson Coors

Moderated by: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

5:00pm CDT

COCKTAILS

Day 2 - Thursday, May 26

8:00am CDT

BREAKFAST

9:00am CDT

OPENING REMARKS

David Haugh, Morning Show Host of 670 The Score

Emcee: Paul Suchman, CMO, Audacy

9:15am CDT

Fireside Chat

Catherine Berger, Senior Director, Strategic Growth Projects, Ferrara

Moderated by: Amanda Kenefick, Sr. Director, Midwest Sales, LG Ads Solutions

9:45am CDT

Fireside Chat

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Moderated by: Ashley Schroeder, Vice President, Programmatic, PadSquad

10:15am CDT

POV

Marty Berman, VP of Sales NA/LATAM, Admix

10:35am CDT

NETWORKING BREAK

11:15am CDT

Fireside Chat

Mariana Espinosa, Head of Marketing International and Trade, J.P. Morgan Commercial Banking

Moderated by: Mike Renfro, Head of Demand Partnerships, MidWest, Connatix

11:45am CDT

Fireside Chat

Meghan Hurley, Vice President, Marketing, Farmer’s Fridge

Moderated by: Matt Goynes, VP Sales, Central, Verve Group

12:15pm CDT

Fireside Chat

Tiana Conley, Vice President, Global Portfolio Strategy, Mars

Moderated By: Reid Colligan, Sr Sales Director, LG Ads Solutions

12:45pm CDT

LUNCH

1:45pm CDT

Fireside Chat

Nicole Craig, Vice President, Global Brands, Kellogg Company

Moderated by: Laura Hendricks, GM, Client Development, The Trade Desk

2:15pm CDT

Fireside Chat

Cameron Koslow, Marketing Director, Empire Today

Moderated by: Tracy Kalfas, Midwest Regional Sales Director, Premion

2:45pm CDT

Fireside Chat

Andrea Schwenk, CMO, Egglife

Moderated by: Saurabh Bhatia, CEO, North America Region, Mirrors by Silverpush

3:15pm CDT

NETWORKING BREAK

3:45pm CDT

Panel

Eric Mills, Associate Director, Kraft Heinz

Johnny Adamic, Co-Founder, Brrrn

Moderated by: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

4:15pm CDT

COCKTAILS

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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IBM may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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