Brand Innovators 10th Anniversary Summit & Think Tank

Presented by
Presented by

June 10, 2021

Thursday

,

June

10

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Featured Speakers:

  • Adam Hadi, Vice President, Marketing, Current
  • Alex Picciano, Marketing Director, Walmart+
  • Allyson Witherspoon, Chief Marketing Officer, Nissan U.S.
  • Andrea Zaretsky, Chief Marketing Officer, E*TRADE
  • Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.
  • Ashwin Nathan, Vice President, Head of Marketing & Advertising, H-E-B
  • Azad Adham, Manager, Global Digital & Media Activation, Reebok
  • Beth McKenna Moore, Director, Global Marketing Strategy, Reebok
  • Caroline Malone, Manager, Global Influencer & Social Strategy, Reebok
  • Cory Rothschild, Senior Vice President of Brand Marketing, Cresco Labs
  • Craig Brommers Chief Marketing Officer American Eagle Outfitters Inc.
  • Dawn Burke, Executive Director, Brand, Advertising and Creative, E*TRADE
  • Gabe Kennedy, Co-Founder, Plant People
  • Helen Schmid, Former Director of Acquisition Marketing, Walmart+
  • Jackie Woodward, Chief Marketing Officer, Bojangles
  • Jason Sledziewski, Director, Product Marketing, Cadillac
  • Jessica Assaf, Co-Founder & Chief Education Officer, Prima
  • Joe Hodas, Chief Marketing Officer, Wana Brands
  • Julia Victor, Senior Director of Brand, The SIMS, Electronic Arts (EA)
  • Kathleen Brower, Senior Manager, Global Marketing Strategy & Localization, Reebok
  • Kimberley Gardiner, Senior Vice President, Marketing, Volkswagen of America
  • Kristen Colonna, Vice President, Marketing Enablement, Pernod Ricard
  • Laurel Stark, Creative Director, The Sims, Electronic Arts (EA)
  • Libba Burke, Senior Manager, Global PR, Reebok
  • Lisa McKnight, Senior Vice President, BARBIE & Global Head of Dolls, Mattel
  • Marcie Pérez, Associate Director, Media and Performance Marketing, Cadillac
  • Megan Collins, Executive Director, Media & Acquisition, E*TRADE
  • Meg Whitaker, Senior Manager, Asia Brand Communications, Reebok
  • Melissa Grady, Chief Marketing Officer, Cadillac
  • Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness
  • Patrizio "Pato" Spagnoletto, Global Chief Marketing Officer, Direct to Consumer, Discovery
  • Rachel Ferdinando, Senior Vice President & Chief Marketing Officer, Frito-Lay North America
  • Rob Cross, Director, Precision Marketing, Activation & Marketing Science, Nissan U.S.
  • Roma Vakil Head of Customer Marketing, Walmart+
  • Sheila Judkins, Brand Management Director, The Sims, Electronic Arts (EA)
  • Therese Hayes, Chief Sustainability and Business Development Officer & Co-Founder, The House of LR&C
  • Tiara Puglisi, Brand Marketing Director, The Sims, Electronic Arts (EA)
  • Yetunde Faparusi, Senior Manager, Marketing Strategy, Nissan U.S.


Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 – Tuesday, June 8, 2021: Behind The Brand

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

12:05pm ET

Behind the Brand: Walmart+

Alex Picciano, Marketing Director, Walmart+

Helen Schmid, Former Director of Acquisition Marketing, Walmart+

Roma Vakil, Head of Customer Marketing, Walmart+

Moderated By: David Roth, Chief Executive Officer, WPP Retail

1:00pm ET

Behind the Brand: E*TRADE

Dawn Burke, Executive Director, Brand, Advertising and Creative, E*TRADE

Megan Collins, Executive Director, Media & Acquisition, E*TRADE

Andrea Zaretsky, Chief Marketing Officer, E*TRADE

Moderated By: Laura Bretz, Senior Vertical Marketing Manager, Roku

2:00pm ET

Behind the Brand: Cadillac

Melissa Grady, Chief Marketing Officer, Cadillac

Marcie Pérez, Associate Director, Media and Performance Marketing, Cadillac

Jason Sledziewski, Director, Product Marketing, Cadillac

Moderated By: Paul Suchman, Chief Marketing Officer, Audacy

3:00pm ET

Behind the Brand: Nissan U.S.

Rob Cross, Director, Precision Marketing, Activation & Marketing Science, Nissan U.S.

Yetunde Faparusi, Senior Manager, Marketing Strategy, Nissan U.S.

Allyson Witherspoon, Chief Marketing Officer, Nissan U.S.

Moderated By: Jeff Pabst, Chief Revenue Officer, FaZe Clan

4:00pm ET

Behind the Brand: Electronic Arts (EA)

Sheila Judkins, Brand Management Director, The Sims, Electronic Arts (EA)

Tiara Puglisi, Brand Marketing Director, The Sims, Electronic Arts (EA)

Laurel Stark, Creative Director, The Sims, Electronic Arts (EA)

Julia Victor, Senior Director of Brand, The SIMS, Electronic Arts (EA)

Moderated By: Stephanie Vandenberg, Senior Vice President of Sales, OpenSlate

5:00pm ET

Wrap-Up

Day 2 – Wednesday, June 9, 2021: 10 Year Outlook

12:00pm ET

Welcome Remarks

Guest Emcee: Davina Kent, Senior Vice President, Client Partnerships, Ampersand

12:10pm ET

Fireside Chat

Kimberley Gardiner, Senior Vice President, Marketing, Volkswagen of America

Moderated By: Marty Shelata, Senior Vice President, Automotive Partnerships, Ampersand

12:50pm ET

Fireside Chat

Rachel Ferdinando, Senior Vice President & Chief Marketing Officer, Frito-Lay North America

Moderated By: Jennifer Brenner, Head of Client Partnerships, Ampersand

1:30pm ET

Fireside Chat

Patrizio "Pato" Spagnoletto, Global Chief Marketing Officer, Direct to Consumer, Discovery

Moderated By: Dave Pisani, Vice President, Media + Entertainment, Ampersand

2:10pm ET

Fireside Chat

Lisa McKnight, Senior Vice President, BARBIE & Global Head of Dolls, Mattel

Moderated By: Lisa Noble, Head of Client Partnerships, Ampersand

2:50pm ET

Fireside Chat

Jackie Woodward, Chief Marketing Officer, Bojangles

Moderated By: Lesa Nikolai, Head of Client Partnerships, Ampersand

3:30pm ET

Fireside Chat

Ashwin Nathan, Vice President, Head of Marketing & Advertising, H-E-B

Moderated By: Kurt Fogel, Director of Sales, Ampersand

4:00pm ET

Wrap-Up

Day 3 – Thursday, June 10, 2021: Staff Picks

12:00pm ET

Welcome Remarks

Ritesh Shah, Vice President, Member Services, Brand Innovators

12:05pm ET

The Future of the Post-Pandemic Gym & Beyond: How Blink Fitness Meets Consumers Where They Are

Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness

Moderated By: Liza Mandell, Vice President, East Coast Sales, Influential

12:40pm ET

Fireside Chat

Adam Hadi, Vice President, Marketing, Current

Moderated By: Heath Podvesker, General Manager, US, Adverity

1:20pm ET

Fireside Chat

Craig Brommers, Chief Marketing Officer, American Eagle Outfitters Inc.

Ashley Schapiro, Vice President, Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.

Moderated By: Paul Suchman, Chief Marketing Officer, Audacy

2:00pm ET

Fireside Chat

Therese Hayes, Chief Sustainability and Business Development Officer & Co-Founder, The House of LR&C

Moderated By: Tiffanie Petett, Director of Strategic Partnerships, Influential

2:40pm ET

Fireside Chat

Kristen Colonna, Vice President, Marketing Enablement, Pernod Ricard

Moderated By: Rob DeSalvo, Chief Revenue Officer, Undertone

3:20pm ET

Behind the Brand: Reebok

Azad Adham, Manager, Global Digital & Media Activation, Reebok

Kathleen Brower, Senior Manager, Global Marketing Strategy & Localization, Reebok

Libba Burke, Senior Manager, Global PR, Reebok

Caroline Malone, Manager, Global Influencer & Social Strategy, Reebok

Beth McKenna Moore, Director, Global Marketing Strategy, Reebok

Meg Whitaker, Senior Manager, Asia Brand Communications, Reebok

Moderated By: Zan Faruqui, Enterprise Sales Director, East, Braze

Jason Perocho, Vice President, Product Marketing, Braze

4:20pm ET

The Future of Cannabis Marketing

Jessica Assaf, Co-Founder & Chief Education Officer, Prima

Joe Hodas, Chief Marketing Officer, Wana Brands

Gabe Kennedy, Co-Founder, Plant People

Cory Rothschild, Senior Vice President of Brand Marketing, Cresco Labs

Moderated By: Michael Sadicario, Vice President of U.S. Demand, Smart AdServer

5:00pm ET

Wrap-Up

AGENDA

Day 1 – Tuesday, June 8, 2021: Behind The Brand

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

12:05pm ET

Behind the Brand: Walmart+

Alex Picciano, Marketing Director, Walmart+

Helen Schmid, Former Director of Acquisition Marketing, Walmart+

Roma Vakil, Head of Customer Marketing, Walmart+

Moderated By: David Roth, Chief Executive Officer, WPP Retail

1:00pm ET

Behind the Brand: E*TRADE

Dawn Burke, Executive Director, Brand, Advertising and Creative, E*TRADE

Megan Collins, Executive Director, Media & Acquisition, E*TRADE

Andrea Zaretsky, Chief Marketing Officer, E*TRADE

Moderated By: Laura Bretz, Senior Vertical Marketing Manager, Roku

2:00pm ET

Behind the Brand: Cadillac

Melissa Grady, Chief Marketing Officer, Cadillac

Marcie Pérez, Associate Director, Media and Performance Marketing, Cadillac

Jason Sledziewski, Director, Product Marketing, Cadillac

Moderated By: Paul Suchman, Chief Marketing Officer, Audacy

3:00pm ET

Behind the Brand: Nissan U.S.

Rob Cross, Director, Precision Marketing, Activation & Marketing Science, Nissan U.S.

Yetunde Faparusi, Senior Manager, Marketing Strategy, Nissan U.S.

Allyson Witherspoon, Chief Marketing Officer, Nissan U.S.

Moderated By: Jeff Pabst, Chief Revenue Officer, FaZe Clan

4:00pm ET

Behind the Brand: Electronic Arts (EA)

Sheila Judkins, Brand Management Director, The Sims, Electronic Arts (EA)

Tiara Puglisi, Brand Marketing Director, The Sims, Electronic Arts (EA)

Laurel Stark, Creative Director, The Sims, Electronic Arts (EA)

Julia Victor, Senior Director of Brand, The SIMS, Electronic Arts (EA)

Moderated By: Stephanie Vandenberg, Senior Vice President of Sales, OpenSlate

5:00pm ET

Wrap-Up

Day 2 – Wednesday, June 9, 2021: 10 Year Outlook

12:00pm ET

Welcome Remarks

Guest Emcee: Davina Kent, Senior Vice President, Client Partnerships, Ampersand

12:10pm ET

Fireside Chat

Kimberley Gardiner, Senior Vice President, Marketing, Volkswagen of America

Moderated By: Marty Shelata, Senior Vice President, Automotive Partnerships, Ampersand

12:50pm ET

Fireside Chat

Rachel Ferdinando, Senior Vice President & Chief Marketing Officer, Frito-Lay North America

Moderated By: Jennifer Brenner, Head of Client Partnerships, Ampersand

1:30pm ET

Fireside Chat

Patrizio "Pato" Spagnoletto, Global Chief Marketing Officer, Direct to Consumer, Discovery

Moderated By: Dave Pisani, Vice President, Media + Entertainment, Ampersand

2:10pm ET

Fireside Chat

Lisa McKnight, Senior Vice President, BARBIE & Global Head of Dolls, Mattel

Moderated By: Lisa Noble, Head of Client Partnerships, Ampersand

2:50pm ET

Fireside Chat

Jackie Woodward, Chief Marketing Officer, Bojangles

Moderated By: Lesa Nikolai, Head of Client Partnerships, Ampersand

3:30pm ET

Fireside Chat

Ashwin Nathan, Vice President, Head of Marketing & Advertising, H-E-B

Moderated By: Kurt Fogel, Director of Sales, Ampersand

4:00pm ET

Wrap-Up

Day 3 – Thursday, June 10, 2021: Staff Picks

12:00pm ET

Welcome Remarks

Ritesh Shah, Vice President, Member Services, Brand Innovators

12:05pm ET

The Future of the Post-Pandemic Gym & Beyond: How Blink Fitness Meets Consumers Where They Are

Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness

Moderated By: Liza Mandell, Vice President, East Coast Sales, Influential

12:40pm ET

Fireside Chat

Adam Hadi, Vice President, Marketing, Current

Moderated By: Heath Podvesker, General Manager, US, Adverity

1:20pm ET

Fireside Chat

Craig Brommers, Chief Marketing Officer, American Eagle Outfitters Inc.

Ashley Schapiro, Vice President, Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.

Moderated By: Paul Suchman, Chief Marketing Officer, Audacy

2:00pm ET

Fireside Chat

Therese Hayes, Chief Sustainability and Business Development Officer & Co-Founder, The House of LR&C

Moderated By: Tiffanie Petett, Director of Strategic Partnerships, Influential

2:40pm ET

Fireside Chat

Kristen Colonna, Vice President, Marketing Enablement, Pernod Ricard

Moderated By: Rob DeSalvo, Chief Revenue Officer, Undertone

3:20pm ET

Behind the Brand: Reebok

Azad Adham, Manager, Global Digital & Media Activation, Reebok

Kathleen Brower, Senior Manager, Global Marketing Strategy & Localization, Reebok

Libba Burke, Senior Manager, Global PR, Reebok

Caroline Malone, Manager, Global Influencer & Social Strategy, Reebok

Beth McKenna Moore, Director, Global Marketing Strategy, Reebok

Meg Whitaker, Senior Manager, Asia Brand Communications, Reebok

Moderated By: Zan Faruqui, Enterprise Sales Director, East, Braze

Jason Perocho, Vice President, Product Marketing, Braze

4:20pm ET

The Future of Cannabis Marketing

Jessica Assaf, Co-Founder & Chief Education Officer, Prima

Joe Hodas, Chief Marketing Officer, Wana Brands

Gabe Kennedy, Co-Founder, Plant People

Cory Rothschild, Senior Vice President of Brand Marketing, Cresco Labs

Moderated By: Michael Sadicario, Vice President of U.S. Demand, Smart AdServer

5:00pm ET

Wrap-Up

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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