Behind the Brand
September 15, 2021
Join us for our next edition of our Brand Innovators “Behind The Brand” Series that highlights the people leading the Marketing, Media, and Digital efforts, behind the scenes at your favorite brands. This series explores how these marketers, all leading different disciplines within the marketing organization at the same company - creative, media, brand, performance, social, digital, and communications - collaborate internally to bring different campaigns and work to life?
What’s top of mind for each of these leaders as they build out their teams? What technologies do they rely on to power their work? What consumer behaviors inform those efforts? What are the latest trends they’re watching? And most importantly, who are the people behind the world's most iconic brands?