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Behind the Brand

Presented by
Presented by

September 15, 2021

Wednesday

,

September

15

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
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‍

‍

Join us for our next edition of our Brand Innovators “Behind The Brand” Series that highlights the people leading the Marketing, Media, and Digital efforts, behind the scenes at your favorite brands. This series explores how these marketers, all leading different disciplines within the marketing organization at the same company  - creative, media, brand, performance, social, digital, and communications - collaborate internally to bring different campaigns and work to life?

What’s top of mind for each of these leaders as they build out their teams? What technologies do they rely on to power their work? What consumer behaviors inform those efforts? What are the latest trends they’re watching? And most importantly, who are the people behind the world's most iconic brands?

Featured Speakers:

  • Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International
  • Eve Rabin, Senior Manager, Media Innovation & Partnership Development, PepsiCo
  • Fiona Benmayor, Associate Manager, Media Innovation & Partnership Development, PepsiCo
  • Jeff Jenkins, Executive Vice President, Global Marketing, Carter's
  • Jenna Bromberg, Vice President of Brand Marketing and Creative, Carter's
  • Jenny Oh, General Manager, PepsiCo Labs, Tech Venture & Innovation, PepsiCo
  • Katrina Borisjuk, Director, SnackFutures Innovation, Mondelēz International
  • Madhavi Reese, Vice President of Brand, Whole Foods
  • Pat Cavanaugh, Manager, Media Innovation & Partnership Development, PepsiCo
  • Sarah Pichardo, Program Management, PepsiCo Labs, PepsiCo
  • Shannon Neumann, Associate Director, SnackFutures Innovation, Mondelēz International
  • Valerie Morse, Head of Insights, Carter's
  • Will Chau, Executive Leader of Creative, Whole Foods

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:00pm ET

Welcome Remarks

Guest Emcee: Matt Wurst, Vice President, Global Client, Jellyfish

12:05pm ET

Behind the Brand: Mondelēz International

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Katrina Borisjuk, Director, SnackFutures Innovation, Mondelēz International

Shannon Neumann, Associate Director, SnackFutures Innovation, Mondelēz International

Moderated By: Aaron Hite, Client Partner, Jellyfish

12:40pm ET

Behind the Brand: Carter's

Jenna Bromberg, Vice President of Brand Marketing and Creative, Carters

Jeff Jenkins, Executive Vice President, Global Marketing, Carter's

Valerie Morse, Head of Insights, Carter's

Moderated By: Amy Crowther, Vice President, Brand Planning, Jellyfish

1:20pm ET

Behind the Brand: Whole Foods

Madhavi Reese, Vice President of Brand, Whole Foods

Will Chau, Executive Leader of Creative, Whole Foods

Moderated By: Haleigh Forbes, Vice President, Client Management, Jellyfish

2:00pm ET

Behind the Brand: PepsiCo

Eve Rabin, Senior Manager, Media Innovation & Partnership Development, PepsiCo

Fiona Benmayor, Associate Manager, Media Innovation & Partnership Development, PepsiCo

Jenny Oh, General Manager, PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Pat Cavanaugh, Manager, Media Innovation & Partnership Development, PepsiCo

Sarah Pichardo, Program Management, PepsiCo Labs, PepsiCo

Moderated By: James Bourner, Vice President, Media & Partnerships, Jellyfish

2:40pm ET

Wrap-Up

‍

‍

AGENDA

12:00pm ET

Welcome Remarks

Guest Emcee: Matt Wurst, Vice President, Global Client, Jellyfish

12:05pm ET

Behind the Brand: Mondelēz International

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Katrina Borisjuk, Director, SnackFutures Innovation, Mondelēz International

Shannon Neumann, Associate Director, SnackFutures Innovation, Mondelēz International

Moderated By: Aaron Hite, Client Partner, Jellyfish

12:40pm ET

Behind the Brand: Carter's

Jenna Bromberg, Vice President of Brand Marketing and Creative, Carters

Jeff Jenkins, Executive Vice President, Global Marketing, Carter's

Valerie Morse, Head of Insights, Carter's

Moderated By: Amy Crowther, Vice President, Brand Planning, Jellyfish

1:20pm ET

Behind the Brand: Whole Foods

Madhavi Reese, Vice President of Brand, Whole Foods

Will Chau, Executive Leader of Creative, Whole Foods

Moderated By: Haleigh Forbes, Vice President, Client Management, Jellyfish

2:00pm ET

Behind the Brand: PepsiCo

Eve Rabin, Senior Manager, Media Innovation & Partnership Development, PepsiCo

Fiona Benmayor, Associate Manager, Media Innovation & Partnership Development, PepsiCo

Jenny Oh, General Manager, PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Pat Cavanaugh, Manager, Media Innovation & Partnership Development, PepsiCo

Sarah Pichardo, Program Management, PepsiCo Labs, PepsiCo

Moderated By: James Bourner, Vice President, Media & Partnerships, Jellyfish

2:40pm ET

Wrap-Up

‍

‍

SUB EVENTS

No items found.

SPEAKERS

Katrina Borisjuk

Marketing Director, SnackFutures Innovation, Mondelēz International

Shannon Neumann

Associate Director, SnackFutures Innovation, Mondelēz International

Brigette Wolf

Global Head of SnackFutures, Mondelēz

Aaron Hite

Client Partner, Jellyfish

Jenna Bromberg

Vice President of Brand Marketing and Creative, Carter's

Jeff Jenkins

Chief Marketing Officer, Carter's

Valerie Morse

Head of Insights, Carter's

Amy Crowther

Vice President, Brand Planning, Jellyfish

Will Chau

Executive Leader of Creative, Whole Foods

Madhavi Reese

VP Brand, Whole Foods

Haleigh Forbes

VP, Client Management, Jellyfish

Fiona Benmayor

Associate Manager, Media Innovation & Partnership Development, PepsiCo

Pat Cavanaugh

Manager, Media Innovation & Partnership Development, PepsiCo

Jenny Oh

GM, PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Sarah Pichardo

Program Management, PepsiCo Labs, PepsiCo

Eve Rabin

Senior Manager, Media Innovation & Partnership Development, PepsiCo

James Bourner

Vice President, Media & Partnerships, Jellyfish

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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