Behind the Brand

Presented by
Presented by

July 14, 2021

July

14

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Featured Speakers:

  • Bart LaCount, Vice President, Consumer Insights, Frito-Lay North America
  • Bob Rupczynski, Vice President, Network, In-Store & Partnership Marketing, PayPal
  • Jill Cress, Vice President, Consumer Marketing, PayPal
  • Leslie Vesper, Vice President of Marketing, Innovation, Frito-Lay North America
  • Rebecca Tu, Vice President, Enterprise Marketing, PayPal
  • Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-Flowers.com
  • Stacy Taffet, Vice President, Brand Marketing, Frito-Lay North America
  • Sunny Stafford, Vice President, Creative, 1-800-Flowers.com
  • Tania Nemaric, Vice President, Brand Marketing, 1-800-Flowers.com

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:00pm ET

Welcome Remarks

Ryan Kulp, Senior Director, Content & Community, Brand Innovators

Jesse Shapiro, Content & Community Lead, Brand Innovators

12:05pm ET

Behind the Brand: PayPal

Jill Cress, Vice President, Consumer Marketing, PayPal

Bob Rupczynski, Vice President, Network, In-Store & Partnership Marketing, PayPal

Rebecca Tu, Vice President, Enterprise Marketing, PayPal

Moderated By: Andrei Maglica, Regional Vice President, Client Partnerships, West & Central, GSTV

1:05pm ET

Behind the Brand: Reebok

Azad Adham, Manager, Global Digital & Media Activation, Reebok

Kathleen Brower, Senior Manager, Global Marketing Strategy & Localization, Reebok

Libba Burke, Senior Manager, Global Public Relations, Reebok

Caroline Malone, Manager, Global Influencer & Social Strategy, Reebok

Beth McKenna Moore, Director, Global Marketing Strategy, Reebok

Meg Whitaker, Senior Manager, Asia Brand Communications, Reebok

Moderated By: Zan Faruqui, Enterprise Sales Director, East, Braze

Jason Perocho, Vice President, Product Marketing, Braze

This is a pre-recorded session.

2:05pm ET

Behind the Brand: 1-800-Flowers.com

Tania Nemaric, Vice President, Brand Marketing, 1-800-Flowers.com

Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-Flowers.com

Sunny Stafford, Vice President, Creative, 1-800-Flowers.com

Moderated By: Laurie Mahoney, Director, Industry & Product Marketing, Neustar

3:05pm ET

Behind the Brand: Frito-Lay North America

Bart LaCount, Vice President, Consumer Insights, Frito-Lay North America

Stacy Taffet, Vice President, Brand Marketing, Frito-Lay North America

Leslie Vesper, Vice President of Marketing, Innovation, Frito-Lay North America

Moderated By: Jed Dederick, Senior Vice President, Global Client Development, The Trade Desk

4:05pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

Ryan Kulp, Senior Director, Content & Community, Brand Innovators

Jesse Shapiro, Content & Community Lead, Brand Innovators

12:05pm ET

Behind the Brand: PayPal

Jill Cress, Vice President, Consumer Marketing, PayPal

Bob Rupczynski, Vice President, Network, In-Store & Partnership Marketing, PayPal

Rebecca Tu, Vice President, Enterprise Marketing, PayPal

Moderated By: Andrei Maglica, Regional Vice President, Client Partnerships, West & Central, GSTV

1:05pm ET

Behind the Brand: Reebok

Azad Adham, Manager, Global Digital & Media Activation, Reebok

Kathleen Brower, Senior Manager, Global Marketing Strategy & Localization, Reebok

Libba Burke, Senior Manager, Global Public Relations, Reebok

Caroline Malone, Manager, Global Influencer & Social Strategy, Reebok

Beth McKenna Moore, Director, Global Marketing Strategy, Reebok

Meg Whitaker, Senior Manager, Asia Brand Communications, Reebok

Moderated By: Zan Faruqui, Enterprise Sales Director, East, Braze

Jason Perocho, Vice President, Product Marketing, Braze

This is a pre-recorded session.

2:05pm ET

Behind the Brand: 1-800-Flowers.com

Tania Nemaric, Vice President, Brand Marketing, 1-800-Flowers.com

Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-Flowers.com

Sunny Stafford, Vice President, Creative, 1-800-Flowers.com

Moderated By: Laurie Mahoney, Director, Industry & Product Marketing, Neustar

3:05pm ET

Behind the Brand: Frito-Lay North America

Bart LaCount, Vice President, Consumer Insights, Frito-Lay North America

Stacy Taffet, Vice President, Brand Marketing, Frito-Lay North America

Leslie Vesper, Vice President of Marketing, Innovation, Frito-Lay North America

Moderated By: Jed Dederick, Senior Vice President, Global Client Development, The Trade Desk

4:05pm ET

Wrap-Up

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