Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

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June 30, 2021

June

30 -

,

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

2:00pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev

Emily Hartmann, Director Of Brand Marketing, Kroger

Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts

2:30pm ET

Closing Remarks

‍

AGENDA

2:00pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev

Emily Hartmann, Director Of Brand Marketing, Kroger

Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts

2:30pm ET

Closing Remarks

‍

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Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

June 30, 2021

June

30

-

,

Featuring

AGENDA

2:00pm ET

Welcome Remarks

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

2:30pm ET

Closing Remarks

AGENDA

2:00pm ET

Welcome Remarks

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

2:30pm ET

Closing Remarks

SUB EVENTS

SPEAKERS

Kerry Scalora

Emily Hartmann

Andrea Hopelain

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