Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

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June 30, 2021

Wednesday

,

June

30 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

2:00pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev

Emily Hartmann, Director Of Brand Marketing, Kroger

Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts

2:30pm ET

Closing Remarks

‍

AGENDA

2:00pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev

Emily Hartmann, Director Of Brand Marketing, Kroger

Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts

2:30pm ET

Closing Remarks

‍

SUB EVENTS

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‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

June 30, 2021

Wednesday

,

June

30

-

,

Featuring

AGENDA

2:00pm ET

Welcome Remarks

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

2:30pm ET

Closing Remarks

AGENDA

2:00pm ET

Welcome Remarks

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

2:30pm ET

Closing Remarks

SUB EVENTS

SPEAKERS

Kerry Scalora

Emily Hartmann

Andrea Hopelain

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