Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

June 30, 2021
June
30
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,


NOTE: This event is NOT open to the public, and is exclusively reserved for Red Bull's internal employees only.
In this private virtual event for the entire North American Red Bull marketing team we will discuss how to utilize tentpole activations and successfully leverage the calendar to create consumer engagement. Join us as Kerry Scalora, Emily Hartmann, and Andrea Hopelain share their expertise and past successes on making the most of cultural phenomena, holidays and special events.
Jesse Shapiro, Content & Community Lead, Brand Innovators
Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators
Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev
Emily Hartmann, Director Of Brand Marketing, Kroger
Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts