Brand Innovators Deep Dive on Media Intelligence

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AGENDA

12:00pm

Lunch & Registration

12:15pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host:

Event Chair: 

12:30pm

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.

1:05pm

Combining AI and HI to do things that actually count

Artificial intelligence (AI) is one of those things that's always dangerously close to a buzzword. Marketers get very excited about it, promise that it's going to do all sorts of incredible things, and then when you press them for details, it all gets a bit vague.

Here's the thing. AI is incredibly powerful, but it's just a tool. It takes human intelligence (HI) to make it do things that actually count. Things like finding killer insights, telling better stories, making better plans, and generating more revenue. In this presentation MiQ will discuss the importance of combining AI and HI to enable more data-powered marketing campaigns.

Jason Furlano, SVP Commercial, MiQ
Skai Spooner, Marketing Director, MiQ

1:35pm

Fireside Chat

1:55pm

Fireside Chat

2:15pm

Networking Break

2:35pm

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first. 

Mathieu Gamache, Senior Marketing Manager, The Hershey Company
Brock McLaughlin, Assistant Manager, Social Marketing, Spin Master

3:10pm

Fireside Chat

3:30pm

Fireside Chat - The Advantages of In House Media Planning/Buying

Joel Scales, Senior Vice President, Marketing, Jamieson Laboratories
Alanna Wilson, Director Brand Equity, Jamieson Laboratories

3:50pm

Happy Hour

5:00pm

It’s a wrap!

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Batch House 75 Victoria St, Toronto ON M5C 2B1

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