-

Brand Innovators Deep Dive on Media Intelligence

Hosted by

Brand Innovators Deep Dive on Media Intelligence

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Heading

Heading

Heading

Heading

-

Heading

Heading

Heading

Hosted by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

12:00pm

Lunch & Registration

12:15pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host:

Event Chair: 

12:30pm

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.

1:05pm

Combining AI and HI to do things that actually count

Artificial intelligence (AI) is one of those things that's always dangerously close to a buzzword. Marketers get very excited about it, promise that it's going to do all sorts of incredible things, and then when you press them for details, it all gets a bit vague.

Here's the thing. AI is incredibly powerful, but it's just a tool. It takes human intelligence (HI) to make it do things that actually count. Things like finding killer insights, telling better stories, making better plans, and generating more revenue. In this presentation MiQ will discuss the importance of combining AI and HI to enable more data-powered marketing campaigns.

Jason Furlano, SVP Commercial, MiQ
Skai Spooner, Marketing Director, MiQ

1:35pm

Fireside Chat

1:55pm

Fireside Chat

2:15pm

Networking Break

2:35pm

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first. 

Mathieu Gamache, Senior Marketing Manager, The Hershey Company
Brock McLaughlin, Assistant Manager, Social Marketing, Spin Master

3:10pm

Fireside Chat

3:30pm

Fireside Chat - The Advantages of In House Media Planning/Buying

Joel Scales, Senior Vice President, Marketing, Jamieson Laboratories
Alanna Wilson, Director Brand Equity, Jamieson Laboratories

3:50pm

Happy Hour

5:00pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

No items found.

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

No items found

VENUE

Batch House 75 Victoria St, Toronto ON M5C 2B1

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.