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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

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Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Host: Emily Beasley, Associate Manager Digital Media, Southwest Airlines

Event Co-Chairs:
Kimberley Hickman, Senior Manager, Integrated Campaign Management, Southwest Airlines
Ginny Hundley, Senior Media Strategist, Marketing, Southwest Airlines

9:10am

Fireside Chat

Corri Reichert, Director of Paid and Owned Marketing Communication, Southwest Airlines

9:40am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Gabriela Gonzalez, Lead, OTT Customer Engagement, AT&T
John Starkweather, Associate Vice President, Marketing, AT&T

10:15am

POV

10:30am

Networking Break

10:45am

POV

11:00am

Fireside Chat

Kristi Gole, VP, Head of Transformation, Global Hotel Alliance

11:25am

Growth Marketing: Acquisition + Retention

With more products in the market and more ways for your competitors to reach your customers than ever before, growth marketing has become an integral part of the marketer’s toolbox. Successful marketing is no longer only about top-funnel acquisition– it’s about keeping customers engaged and growing your customer base simultaneously. This means focusing on acquisition, retention, loyalty, and activation of your customer base simultaneously, garnering brand love and staying top of mind throughout the purchase funnel. What are the growth strategies driving acquisition, engagement, and retention? How are growth teams set up for success? What’s next in growth marketing, and who are the brands winning at growth?

12:00pm

Lunch

1:00pm

POV

1:15pm

Fireside Chat

Karen Berish, Business Advisor, Mary Kay
Hope Elston, Manager, Digital Marketing, eComm & Innovation, Mary Kay
Sean Graham, Technical Advisor, Mary Kay

1:45pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down to is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

John Stancliffe, Manager, Social Media, AT&T
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

2:20pm

Networking Break

2:35pm

Keynote

Patrick Sullivan, SVP Creative Director, imre

2:50pm

Success Story

Jorge Almeida, Senior Digital Marketing Manager, Avocados From Mexico

3:15pm

Fireside Chat

Jorge Almeida, Senior Digital Marketing Manager, Avocados From Mexico

3:30pm

Women in Brand Marketing Roundtable

Today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Alessandra Antenucci, Senior Director Global Brand Marketing, Fossil
Kristi Gole
, VP, Head of Transformation, Global Hotel Alliance
Ashley Karlstrom, Marketing Director, Dean Foods
Kristin Ruscher, Senior Manager Innovation, Dean Foods

4:05pm

It’s a wrap!

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Southwest Airlines Headquarters – Wings Building 2195 Research Row Dallas, TX 75235 Room: Wings Three

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