March

2

2020

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

March

2

2020

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, VP Community Operations, Brand Innovators

Host: Brett Zika, Director, Hathway

Event Chair: Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:00am

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.


Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway
Naomi Alford, Senior Director, Media Strategy, Sleep Number
Mona Askalani, AVP, Digital Marketing, Regis Corporation
Whitney McChane, Vice President of Marketing Communications, Dairy Queen
Greg McCullough, Senior Director, Corporate Marketing, Medtronic

9:35am

Keynote – Modernizing an American Icon

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:55am

Fireside Chat

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:15am

4 Macro Challenges Faced in Virtually Every Industry

Intermediation, Proliferation of Competition, Anonymization and Disconnected Technologies are common challenges faced by brand marketers across nearly every category. Developing the right strategies to solve these complex problems is critical to driving growth in today’s landscape.
Kevin Rice, Chief Marketing Officer, Hathway

10:30am

Networking Break

10:50am

Loyalty in 2020 & Beyond

Engendering any sort of consumer loyalty in this era can be incredibly difficult, with new competitors emerging on what feels like a daily basis, and competing offers and deals lurking around every digital corner. The key to fostering true loyalty, especially amongst younger consumers, isn’t simply perks or rewards, but often comes down to conveying your brand purpose and demonstrating that your brand’s core values align with that of your customers.This panel discussion will explore the meaning of brand loyalty in this new landscape, and how to build a brand that resonates with today’s shoppers on a level beyond value, and the CRM toolkit and loyalty program essentials needed to deliver on that relationship.


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Heather Arntson, Senior Shopper Marketing Manager, Chobani
Susie Moschkau, Director of Digital Marketing, Dairy Queen
John Ostman, Senior Director eCommerce & Digital Strategy, Jack Link’s Protein Snacks
Brian Thompson, Associate Brand Manager – Freschetta Pizza, Schwan’s Company

11:25am

Fireside Chat – The Future of Retail

Angela Gearhart, Vice President Brand Experience, Sleep Number
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

11:45am

Fireside Chat – Leveraging Consumer Data to Transform Your Marketing in 2020 and Beyond

Risa Andersen, Senior Director – Media & Data, PepsiCo
Moderated by: Jessica Curry, Group Director, Teads

12:05pm

Lunch

1:05pm

Fireside Chat

Lynn Franz, Director of Insights & Strategy, Land O’Lakes
Angela Pengelly, Marketing Director, Land O’Lakes
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

1:25pm

Fireside Chat

Katie Woodard, Marketing Director, Regis Corporation
Moderated by: Maggie Conroy, Industry Director, Retail & Restaurant, GroundTruth

1:45pm

Fireside Chat

Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

2:05pm

Fireside Chat

Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

2:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Tracy Fleischhacker Quigley, Brand Director, Lorissa’s Kitchen
Angela Gearhart, Vice President Brand Experience, Sleep Number
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Wendy Wiesman, Founder, Wiesman Experiences

3:00pm

It’s a wrap!

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8331 Norman Center Dr Bloomington, MN 55437

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