December

3

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

December

3

2019

-

Hosted by

What do young consumers want from brands? What does it take to build a vibrant 21st-Century brand? And how can marketing leaders leverage the latest tools to orchestrate digital transformation inside their respective companies? Join Brand Innovators inside the gorgeous Encore Boston Harbor as we gather a crowd well-equipped to tackle the tough questions. Hear marketing leaders from great Boston-based brands like Reebok, Bose, John Hancock, MassMutual, Wahlburgers and Boston Beer Company. They’ll dish on the art and the science of marketing, surveying the top trends in advertising technology, digital media and customer engagement as we hurtle towards 2020.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host:
Dan Goldstein, Global Data Strategist and Industry Influencer

9:15am

Keynote: New Balance Digital Marketing – Moving from Efficiency to Effectiveness

Ryan Cassidy, Global Digital Marketing Manager, New Balance

9:45am

Fireside Chat

Ryan Cassidy, Global Digital Marketing Manager, New Balance

Moderated by: James Lunt, Director of Sales, GroundTruth

10:00am

Digital Marketing 2020 Outlook: Trends

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Moderated by: James Lunt, Director of Sales, GroundTruth

Kimberly Stokes, Head of Digital & Media, Boston Beer Company
Dan Wheeler, SVP, Marketing & Innovation, Wahlburgers
Jay Wightman, Head of Digital Experience, John Hancock Investment Management

10:40am

Networking Break

11:00am

Fireside Chat

Heather Kaminetsky, Chief Brand Officer, M. Gemi

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

11:20am

Fireside Chat

Ian Cohen, Head, Global Content Innovation & Creation, PayPal

Moderated by: Jonathan Lacoste, President & Co-Founder, Jebbit

11:40am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

Eileen O’Malley, Manager, Marketing and Social Media, Boston Celtics
Mariya Raginsky, Director of Marketing and Brand, National Grid
Barbara Sharnak, Director, Brand and Product Marketing, Republic Wireless
Alex Silberman, Head of Social Media, MassMutual

12:15pm

LUNCH

1:15pm

Fireside Chat

Jay Wightman, Head of Digital Experience, John Hancock Investment Management

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

1:35pm

Keynote

Scott Nelson, Vice President, Marketing, Panera

2:00pm

Fireside Chat

Scott Nelson, Vice President, Marketing, Panera

Moderated by: Courtney Mclaughlin, Brand Partnerships Lead, Minute Media

2:15pm

Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Cam Brown, CEO, King Fish

Sarah Boole, Senior Brand Manager, Twisted Tea, The Boston Beer Company
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Sean Sullivan, Vice President, Director of Sponsorships, Citizens Bank

2:50pm

Fireside Chat

Kimberly Stokes, Head of Digital & Media, Boston Beer Company

Moderated by: Diana Hummel, Head of Northeast Sales, Samba TV

3:10pm

Networking Break

3:25pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Joe Montesano, RVP of Sales, East, TripleLift

Blair Hammond, Director, Global Marketing, Reebok
Christina Kelleher, Manager, Global Social Media, Bose
Robin Ruttle, Loyalty + Digital Marketing, Stop & Shop

4:00pm

Fireside Chat

Christa Perry, Marketing Director, MassMutual

Moderated by: Matt Isaia, Account Executive l Digital Sales, Sling TV

4:20pm

Fireside Chat

Marissa Curcuru, Manager, Global Media, Bose

Moderated by: Lauren Schweitzer, General Manager, Sales, DISH Media

5:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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