Brand Innovators Marketing Innovation

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Brand Innovators Marketing Innovation





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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

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Day 2

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Day 3

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Breakfast & Registration


Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Ben Feeney, Director – Foresight & Design, MillerCoors


Fireside Chat – The In-House Agency Trend: Opportunities and Challenges

Matthew Newell, Director, Creative Services, State Farm

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid


All is Fair in Love and Agencies

Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

Ericka Dirkmaat, Brand Manager, Conagra Brands
Barbara Liss, Vice President Marketing, Merrick Natural Petworks
Andrea Orth, VP, Group Account Director, The Food Group
Katy Pankau, Senior Director, Burson-Marsteller


Keynote — Happiness in Social Media and What it Means for Marketers

Todd Angevine, Sales Director, Midwest Region, Imgur


Inform, Engage and Activate: Rebuilding Trust Through Employee Advocacy

Inform and engage. Communicate through trusted voices. Activate the entire organization.

According to the 2018 Edelman Trust Barometer, these are among the top recommendations for helping your organization navigate a polarized world in a year that saw the steepest decline in the trust of US institutions ever measured. But where to begin? An integrated approach to informing those closest to your customers – your employees – and heralding them as subject matter experts in their unique areas of the company offers a fresh, authentic approach to amplifying the truth about your brand. In this session, you’ll discover creative ways to inject new energy into your employee advocacy efforts, build reason for trust, and cast new light on the real deal with your organization. Becky Graebe shares insights from 16 years with SAS, a Great Place to Work Legend, and successful approaches of Dynamic Signal organizations.

Becky Graebe, Senior Director, Communication Expert, Dynamic Signal


Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway




Fireside Chat – Keeping It Fresh, Or How We Learned to Stop Worrying and Just Try Something Different”?

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY


Sports, Entertainment and Content 2018

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls
Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Lorena Nunez, Associate Marketing Manager – Multicultural, Allstate


Fireside Chat

Riley Haemer, Digital Activation Lead, Beam Suntory

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid


Networking Break



Ben Feeney, Director – Foresight & Design, MillerCoors


Fireside Chat

Ben Feeney, Director – Foresight & Design, MillerCoors

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo


User Generated Content: Create, Measure, & Iterate at the Speed of Culture

By the year 2020, 6.4 billion people globally will own camera phones. That means 6.4 billion content creators flooding the web with HD video captured all over the world. Meanwhile, now more than ever, brands are expected to churn out compelling video content, with tremendous frequency, that will reach consumers across all platforms. Even for savvy brands with ample resources, creating engaging video can be a tall order. That’s where Jukin Media comes in. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about how Jukin, once dubbed, “The Company That Built a Viral Video Empire” by The New York Times, works with brands for efficient and engaging campaigns at scale, and with serious velocity.

Brendon Mulvihill, SVP of Licensing, Jukin Media


Fireside Chat

Denise Lauer, Chief Marketing Officer, Morton Salt

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media


Fireside Chat

Elly Moody, Digital Communications Manager, McDonald’s Corporation

Moderated by: Jani Virtanen, Regional Vice President, Crimson Hexagon


Brand Innovators ’40 Under 40′ Midwest Celebration hosted by MillerCoors





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MillerCoors 250 S Wacker Drive Chicago, IL 60606





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