Day 1
1:30pm
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chairperson: Karl Miller, Director, Content Production, Kellogg Company
1:45pm
Keynote
Gail Horwood, SVP Integrated Marketing, Kellogg Company
2:10pm
Fireside Chat
Gail Horwood, SVP Integrated Marketing, Kellogg Company
Q&A conducted by: Leah Malone, Senior Director, Foursquare
2:30pm
Kellogg’s Next Practice Analytics Transition
Kellogg’s is evolving its marketing model to a more agile, data-driven approach. The goal is to positively affect how and when marketing performance is measured, enhancing the ability to gain real-time insights. Learn how Kellogg’s is leveraging enabling technologies to support the Next Practice Analytics initiative. Our distinguished panel will discuss how Kellogg’s is:
● Automating the data aggregation and cleanse process to enable stronger insights
● Step changing the visualization approach, moving beyond “chart what we have” to “telling a story that enables agile performance and decision making”
● Enabling the organization to make educated, real-time investment decisions and develop analytical insights for future growth
Moderator: Alon Amit, VP Product, Origami Logic
DeLu Jackson, VP Digital, Kellogg Company
Mike Mickunas, VP Global Insights & Planning, Kellogg Company
Chris Hackett, Sr. Director Experience Planning, Kellogg Company
Dave Booth, Founding & Senior Partner, Cardinal Path
3:10pm
Fireside Chat
Jon Potter, CMO, Boston Beer Company
Q&A conducted by: Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean
3:35pm
Keynote
James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
4:00pm
Fireside Chat
James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
Q&A conducted by: Sam Zurek, RVP Sales, Kargo
4:20pm
POV
Jason Katz, Chief Marketing Officer, gen.video
4:30pm
Success Story
Tracy Sinclair, CMO, Chief Marketing Officer, PRE Brands
4:50pm
Success Story
Gavin O’Hara, Global Social Media Publisher, Lenovo
5:15pm
It’s a wrap!
Day 2
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Chairperson: Karl Miller, Director, Content Production, Kellogg Company
9:00am
Keynote – What the KUBE means for a modern marketing organization
DeLu Jackson, VP Digital, Kellogg Company
9:25am
Fireside Chat
DeLu Jackson, VP Digital, Kellogg Company
Q&A conducted by: Jim Larrison, President, Dynamic Signal
9:45am
Success Story
Heather Nykolaychuk, Sr. Director – Digital, Mattel
10:10am
Fireside Chat
Heather Nykolaychuk, Sr. Director – Digital, Mattel
Q&A conducted by: Theresa Moore, VP Platform Partnerships, Pixability
10:30am
Keynote
Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean
10:50am
Networking Break
11:10am
Keynote
Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club
11:35am
Keynote
Dave Knox, Managing Director, WPP Ventures, Author of Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips
12:00 Noon
Keynote
Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart
12:25pm
The Future of Retail: In-Store, eCommerce, & Shopper Marketing
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.
From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.
After taking stock of the latest shopper marketing, omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future, and what technologies will enable said future, both in-store and online.
Moderator: Jason Katz, Chief Marketing Officer, gen.video
Heather Bergstein, Director, eRetail, Moet Hennessy USA
Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart
Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club
Justin Sessink, Digital Shopping Manager, Meijer
1:00pm
Lunch
1:45pm
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Moderator: Mike Riley, Senior Director, Nativo
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
Gavin O’Hara, Global Social Media Publisher, Lenovo
2:15pm
Success Story — Pop Tarts
Angela Gusse, Managing Director, Pop Tarts, The Kellogg Company
2:35pm
Success Story
Laura Foti, Director of Paid Media, GE Digital
3:00pm
Fireside Chat
Laura Foti, Director of Paid Media, GE Digital
3:20pm
Networking Break
3:40pm
From Content to Conversion
Michelle O’Donnell, VP of Sales, Central, Nativo
4:00pm
Shopper Marketing Discussion
Moderator: Katie Burns, Midwest Sales Director, Adsmovil
Mike Clifford, Associate Director Shopper Marketing, Kellogg Company
Kevin Sidell, Associate Director, Experience Planning, Kellogg Company
4:30pm
Keynote
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
5:00pm
It’s a Wrap!
