June

9

2020

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Brand Innovators Future of Storytelling and Content

Hosted by

Brand Innovators Future of Storytelling and Content

June

9

2020

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 3

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AGENDA

10:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Sheri Barros, Strategic Director, Global Sports Alliances, American Cancer Society

10:15am

Opening Keynote

Stephen Seabolt, Vice President, Creative Strategy and Content, American Cancer Society

10:35am

Fireside Chat

Stephen Seabolt, Vice President, Creative Strategy and Content, American Cancer Society

10:55am

Keynote

11:25am

Fireside Chat

Julianne Rymsha, VP Entertainment Partnerships, American Cancer Society

11:45am

Fireside Chat

12:00 Noon 

Roundtable: People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Matt Coleman, Strategic Director of Corporate Alliances, American Cancer Society
Erin Everhart, Director, Digital Personalization, Arby’s
Jaz Atherton, VP of Marketing, etúHOME
Mario Suffren, Global Marketing Manager, Focus Brands

12:45pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

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VENUE

American Cancer Society 250 Williams St NW Atlanta, GA 30303

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