July

8

2020

-

Brand Innovators Future of Consumer Experience & Retail

Hosted by

Brand Innovators Future of Consumer Experience & Retail

July

8

2020

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Host:

Event Chair: 

9:00am

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.

9:35am

Keynote

9:55am

Fireside Chat

10:15am

POV

10:30am

Networking Break

10:50am

Loyalty & Experience in a Consumer Centric Environment

True brand loyalty is hard to come by these days in the face of fickle consumer behaviors and a never ending stream of upstart competitors. This panel will explore what brand loyalty entails and how to recapture it by taking advantage of every consumer touch point.

11:25am

Fireside Chat

11:45am

POV

12:00pm

Lunch

1:00pm

Fireside Chat

1:20pm

Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

1:55pm

Keynote

2:15pm

Fireside Chat

2:35pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

3:10pm

It’s a wrap!

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VENUE

30 Frank Lloyd Wright Dr Ann Arbor, MI 48105

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