September

20

2019

-

Brand Innovators Women in Marketing

Hosted by

Brand Innovators Women in Marketing

September

20

2019

-

Hosted by

When will we stop hosting events for women in brand marketing? When will we stop singling women out and instead call them people in brand marketing? That’s easy: just as soon as we see 100% gender equality in the workplace. We’ll go beyond the surface to discuss how women and men can help pave a faster road to a more equitable working world.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Making Waves In Marketing, takes place during Brand Innovators BrandFest.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Women in Marketing Networking Breakfast hosted by KeVita & Pitch

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators

Host: Marisstella Marinkovic, Co-CEO, Pitch

9:05am

Keynote

Chakra Earthsong, Founder, KeVita

9:25am
Fireside Chat

Chakra Earthsong, Founder, KeVita

9:40am

Women in Marketing: Leadership, Innovation & Trends – Part 1

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Kim Freer, Vice President, Brand Marketing, Blaze Pizza
Kimberley Gardiner, VP & Chief Marketing Officer, Mitsubishi
Meenakshi Nagarajan, VP, Head of Marketing, Sweetgreen
Kimberly Tobman, Chief Revenue Officer, Bouqs

Moderated by: Kristin Glushon, EVP of Client Development, BEN Group

10:15am

Women in Marketing: Leadership, Innovation & Trends – Part 2

Lockie Andrews, Chief Digital Officer, UNTUCKit
Jessica Fini, Head of Social Media, American Honda Motor Co., Inc.
Alexa Harnett, Head of Marketing, Aston Martin
Sonia Hunt, Chief Customer Officer, Califia Farms

Moderated by: Kristin Glushon, EVP of Client Development, BEN Group

10:50am

Networking Break

11:05am

Fireside Chat

Daryl Drabinsky, Senior Director, Head of Digital and Social Communications at CVS Health

11:10am

Addressability, Accuracy and Accountability – The 3 A’s of OTT Advertising

In this session brands will learn how new OTT-enabled data, media and measurement solutions are driving outcomes.
Matthew Schmidt, RVP Agency Development, SpotX

Moderated by: Richard Kosinski, EVP of Sales, Tru Optik

11:25am

Women in Marketing: Innovation in Content Marketing

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand from today’s women in marketing on how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Alison Bright, Branded Content Specialist, TripleLift

Claire Knebl, Director of Marketing, Ritual
Sonia Ortiz, Director of Marketing, MALK
Beth Traglia, Director, Content Marketing Strategy and Social Media, Farmers Insurance
Anne Weintraub, Senior Editorial Director, Brand Marketing, Unibail-Rodamco-Westfield

12:00pm

Fireside Chat

Jessica Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment

12:30pm

Fireside Chat

1:00pm

It’s a Wrap!

SPEAKERS

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VENUE

Pitch Agency 8827 National Blvd Culver City, CA 90232

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