8:00am
Registration
8:30am
Women in Marketing Networking Breakfast
10:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media
10:15am
Women in Digital
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.
Moderated by: Cara Motowidlo, Director of Sales East, Braze
Liz Cramton, Marketing Manager – Economy Brands, MillerCoors
Elly Moody, Digital Communications Manager, McDonald’s Corporation
Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media
Katrina Tecmire, Manager of Digital Merchandising, Hyatt Hotels Corporation
10:50am
Fireside Chat
Erin Lanuti, Global Performance Solution Officer, Performics
Moderated by: Paul Rappaport, Brand Partnrships, Sprinklr
11:10am
Keynote
Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide
11:25am
Fireside Chat
Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide
Moderated by: Baomy Wehrle, Director, Digital Ad Sales, CNN
11:45am
Lightbox Relaunch
Greg Glenday, CEO, Lightbox OOH Video Network
12:00pm
Fireside Chat
Heather Ruiz, Marketing Manager, Sprint/Boost Mobile
Moderated by: Jane Roy, VP Americas, Buzzoole
12:20pm
Keynote
Dimitria Stevenson, VP, Customer Success, LiveIntent
12:35pm
Lunch
1:25pm
Fireside Chat
Shira Schwarz, Brand Director, Home Chef
Moderated by: Todd Hossfeld, SVP, Account Services, MediaJel
1:45pm
Fireside Chat – The Art of Doing Nothing
Burn out is real and is a serious challenge impacting today’s and future leaders. Previous sessions discussed your industry and your role in it and now we want to focus on how to achieve it in a healthy and productive way.
Anne DeAngelis, Director of Social Media, Content & Operations, Boeing
Kristen Miller, SVP Creative & Client Lead, Digitas
Kathy Tsitovich, SDirector of Partnerships, Intuit
Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp
2:05pm
Fireside Chat
Danielle Gonzales, President, Chief Client Officer, Starcom
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Moderated by: Kari King, Vice President, Midwest Region, Teads
2:25pm
Fireside Chat
Bess Montecalvo, Director of Field Marketing, Hyatt Hotels Corporation
Moderated by: Matt Russo, CMO, Gimbal
2:45pm
Keynote – Innovative, yet Human
Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services
3:05pm
Fireside Chat
Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services
Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp
3:25pm
Networking Break
3:40pm
Women in Marketing Leadership Discussion
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Kristin Glushon, Executive Vice President of Client Development, Branded Entertainment Network
Talia Brookshire, Vice President, Marketing and Community Outreach, Sky Zone Indiana
Lauren Fritts, Vice President of Marketing, Chicago Cubs
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Molly Hop, SVP, Commerce Media, Publicis Media
Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services
Erin Overly, Head of Brand and Communications, Grainger
Katie Sotor, Vice President of Marketing, Crane USA
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue
4:45pm
It’s a wrap!