May

13

2019

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Brand Innovators Women in Brand Marketing Summit

Hosted by

Brand Innovators Women in Brand Marketing Summit

May

13

2019

-

Hosted by

While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Addressing the Gender Gap in Brand Marketing.

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Registration

8:30am

Women in Marketing Networking Breakfast hosted by U.S. Bank

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Monica Wiant, Vice President, Marketing, U.S. Bank

Host: Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare

10:15am

Women in Digital

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

Julie Horns, VP, Social Business Director, U.S. Bank
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Tola Oyewole, Senior Manager, Influencer Marketing, Best Buy
Sarah Townes, Vice President Marketing, Mall of America

10:50am

Keynote

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

11:00am

Fireside Chat

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

Moderated by: Maryann Schafer, Sales Director, Flipboard

11:20am

Fireside Chat

Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation

Moderated by: Kate Miller Spencer, Senior Sales Director, Midwest and Texas, New Yor Media

11:40am

Lightbox Relaunch

Eric Steinert, Chief Revenue Officer, Lightbox

11:55am

Fireside Chat – Brand Building through Cultural Impact and Authenticity

Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills

Moderated by: Michael Rosen, Chief Revenue Officer, Intersection

12:15pm

Lunch hosted by U.S. Bank

1:15pm

Fireside Chat

Jessica Jarosh, Group Account Director, Bailey Lauerman

Moderated by: Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

1:35pm

Fireside Chat – All These Dots: Building a Connected Brand & Message Across Multiple Executional Partners

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation

Moderated by: Allyson Zeitz, Sales Director, LiveIntent

1:55pm

Fireside Chat

Mary Fischer, Director, Sponsorships, UnitedHealth Group

Moderated by: Eric Steinert, Chief Revenue Officer, Lightbox

2:15pm

Fireside Chat – Beyond Your Personal Brand: How to Get Comfortable, Not Being Comfortable

Holly Spaeth, Director, Corporate Branding and Initiatives, Polaris Industries

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

2:35pm

Still the Only Woman in the Room

Recently attending an executive-level ad tech dinner, Amanda found herself in an all-too familiar situation: she was the only woman in the room. While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only our industries, but perhaps even more importantly, the leadership driving our industries forward. Doing so is smart for business.

Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

2:50pm

Networking Break

3:10pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Tina Doering, VP, Client & Business Development, Viacom

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Maureen Bausch, Interim CMO, Mayo Clinic
Karen Deutsch, SVP, Marketing, U.S. Bank
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Lana Slygh, VP, Director of Marketing, TCF Bank
Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills

4:10pm

It’s a wrap!

AGENDA

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SPEAKERS

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US Bank Headquarters 1 Meridian Crossings #160 Richfield, MN 55423

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