Event Chair: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Moderated by: Kyle Wendling, SVP, Product, Gimbal
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Sarah Larkin, Account Director, Texas, WHOSAY
Meredith Counce, Director of Brand & Strategy, Dallas Cowboys
Sarah Groves, Lead Marketing Communications Manager, AT&T
Lindsey Wasson, Director, Integrated Marketing at At Home Stores
Allison Woodlock, Manager, Global Brand Marketing and Analytics, Mary Kay
Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Kristi Gole, Senior Director of Customer Strategy and Insights, Global Hotel Alliance
Moderated by: Rosie O’Meara, VP, Customer Success & Mobile Solutions at a4 Media
Shani Belisle, Director – Digital Media and Emerging Technology, AT&T
Moderated by: Terah Bocchi, Vice President, National Sales, Bidtellect
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand from today’s women in marketing on how a strong content marketing strategy can drive a strong brand strategy.
Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil
Vanessa Sain-Dieguez, Senior Director, Employer Brand & Recruitment Marketing, Hilton
Ana Lucia Soto, National Media Manager, JCPenney
Dana Lawrence, Managing Director, Global Marketing, American Airlines
Moderated by: Jeff Gardner, VP, Enterprise Partnerships, West & Central, Unified
Moderated by: Justin Fulkerson, VP, Solutions Consulting at Sprinklr
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.
Moderated by: Hillary Greene, Director of Sales, Central, Spotify
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