June

12

2019

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Brand Innovators Women in Brand Marketing

Hosted by

Brand Innovators Women in Brand Marketing

June

12

2019

-

Hosted by

While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Addressing the Gender Gap in Brand Marketing.

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Day 1

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AGENDA

Fossil Headquarters
901 S Central Expy
Richardson, TX 750808:30am

Registration

9:00am

Women in Marketing Networking Breakfast

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chair: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

10:15am

Fireside Chat

Janiece Evans-Page, Vice President, Sustainability, Fossil Group
Adele Weber, VP Global Brand Marketing, Digital Marketing, Fossil Group

Moderated by: Kyle Wendling, SVP, Product, Gimbal

10:50am

Women in Marketing: Leadership, Innovation & Trends

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Sarah Larkin, Account Director, Texas, WHOSAY

Meredith Counce, Director of Brand & Strategy, Dallas Cowboys
Sarah Groves, Lead Marketing Communications Manager, AT&T
Lindsey Wasson, Director, Integrated Marketing at At Home Stores
Allison Woodlock, Manager, Global Brand Marketing and Analytics, Mary Kay

11:25am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:40am

Networking Break

11:55am

Fireside Chat

Kristi Gole, Senior Director of Customer Strategy and Insights, Global Hotel Alliance

Moderated by: Rosie O’Meara, VP, Customer Success & Mobile Solutions at a4 Media

12:15pm

Fireside Chat

Shani Belisle, Director – Digital Media and Emerging Technology, AT&T

Moderated by: Terah Bocchi, Vice President, National Sales, Bidtellect

12:35pm

Lunch

1:35pm

Women in Marketing: Innovation in Content Marketing

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand from today’s women in marketing on how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil
Vanessa Sain-Dieguez, Senior Director, Employer Brand & Recruitment Marketing, Hilton
Ana Lucia Soto, National Media Manager, JCPenney

2:10pm

Fireside Chat

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Moderated by: Jeff Gardner, VP, Enterprise Partnerships, West & Central, Unified

2:40pm

Networking Break

2:55pm

RoundTable: Management, Allyship and Workplace Equality

Jorge Almeida, Senior Digital Marketing Manager, Avocados From Mexico
Jhay Davis, Enterprise Technology Manager, State Farm
Ryan Keen, Marketing Activation Manager, The Coca-Cola Company

Moderated by: Justin Fulkerson, VP, Solutions Consulting at Sprinklr

3:25pm

Women in Digital & Marketing RoundTable

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

Charlotte Roach, Global Marketing, Fossil
Shayla Jenkins, Performance Marketing, Pizza Hut International
Brie Strickland, Paid Media, Southwest Airlines

4:00pm

It’s a wrap!

AGENDA

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SPEAKERS

SPONSORS

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VENUE

Fossil Headquarters 901 S Central Expy Richardson, TX 75080

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