June

29

2017

-

Brand Innovators Sports Marketing

Hosted by

Brand Innovators Sports Marketing

June

29

2017

-

Hosted by

Predicted to become a $73 Billion industry by 2019, Sports is BIG business – for fans, teams, leagues, and of course, sponsors. On the sports side, executives work around the clock and behind the scenes to develop new fan engagement strategies, content production and distribution processes, digital ticketing and dynamic pricing tools, and in-stadium experiences, driven by emerging technologies and the latest design thinking. Meanwhile, brand marketers continue to put serious resources into their experiential marketing, sponsorships, and athlete partnerships, be it in traditional professional sports, or emerging ecosystems like gaming and eSports, all in an attempt to foster meaningful relationships with the highly engaged “fan.” Brand Innovators Sports Marketing will address all this and more at The Dallas Cowboys’ brand new, state-of-the-art training Facility “The Star.” See you in Texas!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Matthew O’Neil, CEO, Ichi Go

9:10am

Opening Keynote

Roger Ferris, Director, Brand Identity & Design, AT&T

9:40am

Fireside Chat

Roger Ferris, Director, Brand Identity & Design, AT&T
Greg Skasko, Director of Sponsorships, AT&T

Q&A conducted by: Lindsay Johnston, Group Vice President, Enterprise, Yext

10:05am

Success Story

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

10:30am

Fireside Chat

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

Q&A conducted by: Kerri Smith, Director, GroundTruth

10:50am

Networking Break

11:10am

Behind The Star with The Dallas Cowboys

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Chad Estis, Executive Vice President, Business Operations, Dallas Cowboys
Staci Good McNicholas, Director of Marketing, Dallas Cowboys
Bill Priakos, President, Dallas Cowboys Merchandising, Dallas Cowboys
Eric Sudol, Vice President, Corporate Partnership Sales and Service, Dallas Cowboys
Jennifer Surgalski, Senior Director Corporate Partnership Services, Dallas Cowboys

12:00 Noon

Fireside Chat

Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay

Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast

12:30pm

Lunch

1:15pm

Fireside Chat

Matthew O’Neil, CEO, Ichi Go

1:30pm

Connecting With Fans: Sports Marketing, Sponsorships and Partnerships

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Adam Barrick, Director of Strategic Partnerships, DraftKings
Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay
Jason Karlowski, Senior Manager of Sports Marketing, Brand Engagement, Modell’s Sporting Goods
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In
Aaron Sokol, Co-Founder, Q4 Sports

2:10pm

Keynote

Nicole Smith, Chief Marketing Officer, Dallas Wings

2:45pm

Engaging Fans Through Traditional and Emerging Channels

Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
David Herman, Prime Minister of Public Relations & Chief Marketing Officer, Manchester United Membership and Supporters Club of America
Josh Karpf, Director of Social, Draftkings
Nicole Smith, Chief Marketing Officer, Dallas Wings

3:20pm

Networking Break

3:35pm

Dallas Goes Digital: How Local Teams Tackle Social Media

Moderator: Olivia Derr, VP of Client Services, Umbel

Claudia Castillo, Social Media Manager, FC Dallas
Stephen Chavera, Social Media Director, Dallas Mavericks
Kaylan Eastepp, Director, Social Media, Texas Rangers
Shannon Gross, Social Media Strategist, Dallas Cowboys

4:05pm

POV – The Q4 Sports Story

Aaron Sokol, Co-Founder, Q4 Sports

4:25pm

Keynote

Ivonne Kinser, Director of Digital Strategy & Innovation, Avocados from Mexico

5:00pm

It’s a Wrap!

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1 Cowboys Way Frisco, TX 75034

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