8:00am
Breakfast & Registration
9:00am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: Matthew O’Neil, CEO, Ichi Go
9:10am
Opening Keynote
Roger Ferris, Director, Brand Identity & Design, AT&T
9:40am
Fireside Chat
Roger Ferris, Director, Brand Identity & Design, AT&T
Greg Skasko, Director of Sponsorships, AT&T
Q&A conducted by: Lindsay Johnston, Group Vice President, Enterprise, Yext
10:05am
Success Story
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – Sonic Drive-In
10:30am
Fireside Chat
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – Sonic Drive-In
Q&A conducted by: Kerri Smith, Director, GroundTruth
10:50am
Networking Break
11:10am
Behind The Star with The Dallas Cowboys
Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal
Chad Estis, Executive Vice President, Business Operations, Dallas Cowboys
Staci Good McNicholas, Director of Marketing, Dallas Cowboys
Bill Priakos, President, Dallas Cowboys Merchandising, Dallas Cowboys
Eric Sudol, Vice President, Corporate Partnership Sales and Service, Dallas Cowboys
Jennifer Surgalski, Senior Director Corporate Partnership Services, Dallas Cowboys
12:00 Noon
Fireside Chat
Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay
Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast
12:30pm
Lunch
1:15pm
Fireside Chat
Matthew O’Neil, CEO, Ichi Go
1:30pm
Connecting With Fans: Sports Marketing, Sponsorships and Partnerships
Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal
Adam Barrick, Director of Strategic Partnerships, DraftKings
Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay
Jason Karlowski, Senior Manager of Sports Marketing, Brand Engagement, Modell’s Sporting Goods
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – Sonic Drive-In
Aaron Sokol, Co-Founder, Q4 Sports
2:10pm
Keynote
Nicole Smith, Chief Marketing Officer, Dallas Wings
2:45pm
Engaging Fans Through Traditional and Emerging Channels
Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
David Herman, Prime Minister of Public Relations & Chief Marketing Officer, Manchester United Membership and Supporters Club of America
Josh Karpf, Director of Social, Draftkings
Nicole Smith, Chief Marketing Officer, Dallas Wings
3:20pm
Networking Break
3:35pm
Dallas Goes Digital: How Local Teams Tackle Social Media
Moderator: Olivia Derr, VP of Client Services, Umbel
Claudia Castillo, Social Media Manager, FC Dallas
Stephen Chavera, Social Media Director, Dallas Mavericks
Kaylan Eastepp, Director, Social Media, Texas Rangers
Shannon Gross, Social Media Strategist, Dallas Cowboys
4:05pm
POV – The Q4 Sports Story
Aaron Sokol, Co-Founder, Q4 Sports
4:25pm
Keynote
Ivonne Kinser, Director of Digital Strategy & Innovation, Avocados from Mexico
5:00pm
It’s a Wrap!
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