Brand Innovators Sports & Entertainment Marketing

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Brand Innovators Sports & Entertainment Marketing





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Day 1

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Day 2

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Day 3

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Breakfast and Registration



Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship


Opening Remarks

Scott Goldman, Vice President, GRAMMY Museum


Navigating the Frontier of Entertainment Marketing

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

From the silver screen to the I-max, from theatres to mobile phones, entertainment and brands have walked hand in hand for a very long time and there’s no sign of that stopping. When actors, artists and creatives combine their talents with smart marketers, sponsors and promoters, the stories they craft can resonate throughout the public consciousness by engaging emotionally with their audiences. Find out how marketers and entertainment professionals are making authentic relationships, forming new narratives of mutual success.

Moderator: Will O’Kane, Director, West Coast, Dstillery

Ben Blatt, Executive Director, Digital Strategy, ABC Television
Marco A. González, Vice President, Public Relations & Corporate Affairs, LBI Media Inc/Estrella TV
David Kovach, SVP, Global Entertainment Marketing, Citi
Jesus Rodriguez, Vice President, Marketing and Creative, Disney Channel



Josh Entman, Co-Founder & Chief Development Officer, Jukin Media



Shivram Vaideeswaran, Vice President of Marketing, Tender Greens


Networking Break



Justin Rezvani, Founder & CEO, theAmplify


Absolut Lime Takes Center Stage at the 59th GRAMMY Awards

A global leader in super premium vodka, Absolut was challenged to create a new, flavored vodka to help drive category and brand growth. As a leader in the citrus segment, Absolut launched its first new flavored vodka Absolut Lime in 2017. This was the first new flavor for the brand in 4 years. The team was tasked with creating an impactful, breakthrough, launch moment to drive national awareness across all consumer touchpoints in a way that only Absolut could. As the official spirits sponsor of the 59th GRAMMY awards, Absolut Lime leveraged media integrations across network & cable TV, digital platforms, artist partnerships, and pouring opportunities to surround Grammy week and extend our partnership. The launch of Absolut Lime at the 59th GRAMMY awards marked the biggest launch and activation in the history of Pernod Ricard.

Nick Guastaferro, Brand Director – Absolut, Pernod Ricard
Regan Clarke, Senior Brand Manager – Absolut, Pernod Ricard


Fireside Chat

Nick Guastaferro, Brand Director – Absolut, Pernod Ricard
Regan Clarke, Senior Brand Manager – Absolut, Pernod Ricard

Q&A conducted by: Clinton Misamore, Marketing and Strategic Alliances, The Recording Academy (The GRAMMYs)



Emerson Spartz, CEO, DOSE


Marketing Through Music

“Without music, life would be a mistake.” – Friedrich Nietzsche

Music moves everyone. From the most outgoing to the most jaded, music can capture our experiences and mold them going forward. By combining the right music with a message that vibes with it, marketers can tie themselves to the passionate emotions that swell up with our favorite melodies. Brand engagement and loyalty follow soon after.
In this discussion, the panelists will dive into the future of music and how brands link themselves to musicians and their crafts to attract new customers and develop their brand stories.

Moderator: Nathan Hanks, CEO, Music Audience Exchange

Landy Joe, Toyota Brand & Multicultural Marketing Manager, Toyota North America
Joe Kay, CEO and Co-Founder, Soulection
Malcolm Manswell, Marketing Manager, Atlantic Records
Mike Young, Director of Audio Branding, Dash Radio




Case Study — Boost Your Voice

In 2016 Boost Mobile looked to be bigger then a telecom brand and choose to make voter equality their cause. During the 2013 presidential election, nearly 10 million Americans faced long lines to cast their ballot. Lower-income and minority voters were disproportionately affected – more likely to experience problems like hours-long waits, fewer voting machines and poll workers, fewer polling places, and more difficulty finding their polling place. Unequal voting access is preventing all voices from being heard in our democracy. Boost Mobile looked to change this by turning store fronts into voting stations.

Peiti Feng, Director of Brand, Advertising & Social Media, Boost Mobile


Fireside Chat

Peiti Feng, Director of Brand, Advertising & Social Media, Boost Mobile

Q&A conducted by: Andrew Polsky, SVP, Head of US Sales, Adsmovil


Harnessing the Power of Brands in Entertainment Marketing

“The propensity to make strong emotional bonds to particular individual [is] a basic component of human nature.” – John Bowlby

Brands that succeed in blending themselves authentically with stories make themselves a part of what audiences discuss and engage with. Learn how leading brands are immersing their identities into the media and entertainment industry and how to effectively invest and distribute indispensable content.

Moderator: Chris Detert, EVP Marketing, Influential

Iyan Bruce, Director, Global Content Strategy, Marketing and Distribution, Mattel
Amber Mayo, Head of Media, Partnerships, Influencer & Activations, LeEco US
Jessica Rhoades, Director, Content Operations & Partnerships, Fandango
Austin Schumacher, Director of Entertainment Marketing, Lyft


Networking Break



Nicole Goldman, Executive Vice President of Marketing and Publicity, The Jim Henson Company


Fireside Chat

Nicole Goldman, Executive Vice President of Marketing and Publicity, The Jim Henson Company

Q&A conducted by: John Andrews, Co-Founder & President, Prevailing Path


Fireside Chat

Kieran Hannon, Chief Marketing Officer, Belkin


Influencer Marketing

“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust” –Malorie Lucich

Seasoned brand marketers know that the secret to success is in finding the right strategy that speaks to customer needs and builds trust in a brand. In this new age of marketing, brands need to ally themselves with their audience and the people those consumers admire, value and respect: athletes, celebrities, youtubers, and vine and snapchat stars. In other words, influencers. This panel will discuss how business leaders are making authentic partnerships and content that audiences can trust and get excited by.

Moderator: Debbie Menin, Executive Vice President, TheAudience

Patrick Buchanan, Global Marketing Director, K-Swiss
JC Cangilla, Chief Operating Officer, New Form
Greg Fass, Partnerships and Influencer Marketing Lead, MeUndies
Nick Holt, Creative Director, Boost Mobile
Sara Kantathavorn, Head of Celebrity Relations, AwesomenessTV


It’s a Wrap!






LA Clippers Season Ticket Club STAPLES Center 1111 S Figueroa Street Los Angeles, CA 90015





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