September

15

2017

-

Brand Innovators Sports & Entertainment Marketing

Hosted by

Brand Innovators Sports & Entertainment Marketing

September

15

2017

-

Hosted by

Predicted to become a $73 Billion industry by 2019, Sports is BIG business – for fans, teams, leagues, and of course, sponsors. On the sports side, executives work around the clock and behind the scenes to develop new fan engagement strategies, content production and distribution processes, digital ticketing and dynamic pricing tools, and in-stadium experiences, driven by emerging technologies and the latest design thinking. Meanwhile, brand marketers continue to put serious resources into their experiential marketing, sponsorships, and athlete partnerships, be it in traditional professional sports, or emerging ecosystems like gaming and eSports, all in an attempt to foster meaningful relationships with the highly engaged “fan.” Brand Innovators Sports Marketing will address all this and more at The LA Clippers’ private club for its season ticket holders. See you in LA!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

10:00am

Registration

10:15am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

10:30am

Opening Remarks

Jennifer Van Dijk, Chief Strategy Officer, L.A. Clippers

10:40am

Clippers Case Studies

Hear how the Clippers are driving business for Agua Caliente Casino Resort Spa and Chick-fil-A

Moderator: Erin Prober, Director of Strategic Partnerships, L.A. Clippers

Jeremiah Cillpam, Owner, The Hollywood Chick-fil-A
Scott Kornfield, Senior Director of Marketing, Agua Caliente Band of Cahuilla Indians

11:20am

Keynote

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

11:55am

Fireside Chat

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

Q&A conducted by: Christine Grammier, Marketing Evolution

12:10pm

Lunch

12:55pm

Navigating the Frontier of Entertainment Marketing

From the silver screen to the I-max, from theatres to mobile phones, entertainment and brands have walked hand in hand for a very long time and there’s no sign of that stopping. When actors, artists and creatives combine their talents with smart marketers, sponsors and promoters, the stories they craft can resonate throughout the public consciousness by engaging emotionally with their audiences. Find out how marketers and entertainment professionals are making authentic relationships, forming new narratives of mutual success.

Moderator: Chip Russo, our EVP of Strategic Partnerships

Joseph Epstein, Senior Vice President Marketing, Machinima (acquired by Warner Bros.)
Amanda Kozlowski, SVP Digital Marketing, Lionsgate
Krish Sharma, Founder, BYGMusic
Chris Smith, Director, Cadogan Entertainment

1:30pm

Networking Break

1:45pm

Connecting With Fans: Sports Marketing, Sponsorships & Partnerships

Moderator: Kelly Vaught, Chief Marketing Officer, BeCore

Jason Karlowski, Senior Manager of Sports Marketing, Brand Engagement, Modell’s Sporting Goods
Mike Self, President, VORE Adrenaline Compound
Dario Soto, Global Sports Marketing and Alliances, Herbalife

2:20pm

Keynote

Rock Jacobs, Founder, Rebel of America
Steve Ecclesine, VP of Production/Producer, Legion of Creatives

2:45pm

Fireside Chat

Rock Jacobs, Founder, Rebel of America

Q&A conducted by: Jules Levy, Director of Sales, Tout

3:00pm

Happy Hour sponsored by The LA Clippers

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

LA Clippers Season Ticket Club STAPLES Center 1111 S Figueroa Street Los Angeles, CA 90015

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