February

5

2020

-

Brand Innovators Regional Summit

Hosted by

Brand Innovators Regional Summit

February

5

2020

-

Hosted by

From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and Allbirds, challenger brands continue to disrupt the status quo, building new and formidable businesses in no time, and — in some cases — creating entirely new markets for their products, in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Learn what you need to know to leave your competitors in the dust!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Challenger Brands Take on the Fortune 500

Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Event Chair: Jonathan Roman, Global Lead: Data and Technology, Ancestry

9:15am

Panel Discussion: The Challenger Mentality

Listen as these innovative challenger, or direct to consumer, brands share their perspectives on the obstacles and successes they’ve experienced in today’s marketing landscape.

Amy Kepler, Marketing Director, Cruise

9:50am

Keynote

10:10am

Fireside Chat

10:25am

POV

10:40am

Networking Break

11:00am

Panel Discussion: Creating Compelling Content & Personalization at Scale

The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of DTC, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing platforms like Tik Tok and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. How are brands building these one-to-one consumer relationships by combining creative content with the right amount of personalization? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the consumers you actually want to target? Find out how cutting edge “challenger brands” are moving product with compelling content combined with personalization at scale.

11:35am

Fireside Chat

11:55am

POV

12:10pm

Lunch

1:10pm

Women in Marketing Leadership – Ancestry

1:40pm

Panel Discussion: Innovation in Partnerships

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

2:10pm

POV

2:25pm

Fireside Chat

2:45pm

Panel Discussion: Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Jonathan Roman, Global Lead: Data and Technology, Ancestry

3:15pm

Networking Break

3:35pm

POV

3:50pm

Fireside Chat

4:10pm

Panel Discussion: The Evolution of the “Challenger Brand” and What’s to Come in 2020

4:45pm

It’s a wrap!

Brand Innovators VIP Dinner at Mastro's Ocean Club in San Francisco (399 Geary Street)

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VENUE

Ancestry HQ 153 Townsend St. #800 San Francisco, CA 94107

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