8:00am
Breakfast & Registration
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair/MC: Caroline Sherman, Vice President of Corporate Affairs, Mars Food North America
9:00am
Fireside Chat
Kathleen Murphy Toms, Director of Digital Strategy, Giving Tuesday
Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli
9:15am
Keynote – Purpose Driven Innovation
Dan Jackson, Vice President of Marketing, Mars Food North America
9:35am
Fireside Chat
Dan Jackson, Vice President of Marketing, Mars Food North America
Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli
9:55am
Fireside Chat – Good For People, Kind to the Planet, Deliciously Fun
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International
Moderated by: Jodi Degyansky, Vice President, Porter Novelli
10:15am
Networking Break
10:35am
Fireside Chat – Cruzan Rum and the Island Spirit Fund: Awakening the Island Spirit
Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory
Moderated by: Sandy Skees, Global Lead, Innovation & Impact Practice, Porter Novelli
10:55am
Fireside Chat – Marketing With The Addicted Mind
Zach Duenow, Director Brand Strategy & Creative Excellence, GSK
Moderated by: Whitney Dailey, Vice President, Marketing / Research & Insights, Porter Novelli/Cone
11:15am
RoundTable Discussion – Purpose Driven Brands
A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. Consumers can quickly find out if a brand is acting on their promise, so it is crucial for brands to be transparent, create connections and a strong relevance with their consumers. In this discussion, marketers address the tough questions: Why does the brand exist? What role does it play in customers’ lives? What challenge does it solve? How would the world be different without it?
Moderated by: Kyle Farnham, Managing Director, Porter Novelli
Sue Beigie, Marketing Director, State Farm
Royce Carvalho, Marketing Director, Gatorade, PepsiCo
Isabella Chia, Senior Brand Manager, SEEDS of CHANGE, Mars Food
Zach Duenow, Director Brand Strategy & Creative Excellence, GSK
Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory
Joanna Sabato, Director, Global Marketing, Ronald McDonald House Charities
Prita Wadhwani, Head of Marketing Communications, Barilla
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International
12:15pm
Networking Lunch
