8:00am
Breakfast
8:45am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
Event Chair: Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union
9:00am
Marketing to Millennials: The X Factor
Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.
Moderator: Samir Bhavnani, VP, 1010Data
Sabrina Cherubini, Brand Marketing Director – Kmart Strategy, Sears Holdings Corporation
Sebastien Damas, Digital Marketing Manager, Vivino
Priya Prasad, Growth Marketing Lead, Chubbies Shorts
9:35am
Fireside Chat
Kathryn Wong, Sr. Manager, Mobile Growth & Marketing, Walmart
Q&A conducted by: Martin Berman, VP North America, Remarketing, InMobi
10:00am
Keynote
Jon Cheney, Founder and CEO, Seek
10:20am
Networking Break
10:40am
Keynote
Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union
11:05am
Fireside Chat
Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union
Q&A conducted by: Kevin Rice, Chief Marketing Officer, Hathway
11:25am
Fireside Chat
Ben Trinh, Head of Influencer & Marketing Strategy, Postmates
Q&A conducted by: Maria Sipka, Co-Founder and Chief Evangelist, Linqia
11:50am
Chaco’s Case Study
Jason Shulman, VP Global Demand, TOUT
12:15pm
Lunch
1:15pm
Fireside Chat
Nik Sharma, Director of Performance Marketing, Hint
Q&A conducted by: Alon Amit, VP of Product and Co-Founder, Origami Logic
1:40pm
Keynote
Peter Francis, Vice President Digital Growth & Acquisition, T-Mobile
2:10pm
Fireside Chat
Peter Francis, Vice President Digital Growth & Acquisition, T-Mobile
Q&A conducted by: Maria Wu Kiskis, Head of Strategic Partnerships Company, NeuStar
2:35pm
Networking Break
2:50pm
Fireside Chat
Gilad Shai, Mobile & Innovation Tech Lead, Farmers Insurance
Q&A conducted by: Casey Stuart, VP Southwest, SABIO Mobile
3:15pm
Entertainment and Content 2017: Millennials and Gen Z
Marketers have barely begun to figure out millennials, a generation so nuanced their
media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more.
Moderator: Travis Landrum, Sales Director, Bay Area Region, Quantcast
Michael Fenech, Global Social Strategy Lead, Western Union
Erica May, Global Director, Mobile Engagement & Acquisition, Electronic Arts (EA)
3:45pm
Keynote
Chantell Ghosh, Director of Brand Development & Corporate Responsibility, Spirit Airlines
4:05pm
Fireside Chat
Chantell Ghosh, Director of Brand Development & Corporate Responsibility, Spirit Airlines
Q&A conducted by: Robyn Hannah, Sr. Director, Global Communications, Dynamic Signal
4:25pm
Closing Keynote
Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design
4:55pm
It’s a Wrap!
