July

12

2017

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Brand Innovators Mobile & Millennials

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Brand Innovators Mobile & Millennials

July

12

2017

-

Hosted by

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them —including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Brand Innovators Mobile & Millennials will look at all of the challenges and opportunities inherent in marketing to your next generation of consumers. We look forward to seeing you in San Francisco, July 12!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Mobile & Millennials is putting the marketing and media industries on review.

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Day 1

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AGENDA

8:00am

Breakfast

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Event Chair: Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union

9:00am

Marketing to Millennials: The X Factor

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Samir Bhavnani, VP, 1010Data

Sabrina Cherubini, Brand Marketing Director – Kmart Strategy, Sears Holdings Corporation
Sebastien Damas, Digital Marketing Manager, Vivino
Priya Prasad, Growth Marketing Lead, Chubbies Shorts

9:35am

Fireside Chat

Kathryn Wong, Sr. Manager, Mobile Growth & Marketing, Walmart

Q&A conducted by: Martin Berman, VP North America, Remarketing, InMobi

10:00am

Keynote

Jon Cheney, Founder and CEO, Seek

10:20am

Networking Break

10:40am

Keynote

Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union

11:05am

Fireside Chat

Karen O’Brien, VP Global Social Media, Brand and Engagement, Western Union

Q&A conducted by: Kevin Rice, Chief Marketing Officer, Hathway

11:25am

Fireside Chat

Ben Trinh, Head of Influencer & Marketing Strategy, Postmates

Q&A conducted by: Maria Sipka, Co-Founder and Chief Evangelist, Linqia

11:50am

Chaco’s Case Study

Jason Shulman, VP Global Demand, TOUT

12:15pm

Lunch

1:15pm

Fireside Chat

Nik Sharma, Director of Performance Marketing, Hint

Q&A conducted by: Alon Amit, VP of Product and Co-Founder, Origami Logic

1:40pm

Keynote

Peter Francis, Vice President Digital Growth & Acquisition, T-Mobile

2:10pm

Fireside Chat

Peter Francis, Vice President Digital Growth & Acquisition, T-Mobile

Q&A conducted by: Maria Wu Kiskis, Head of Strategic Partnerships Company, NeuStar

2:35pm

Networking Break

2:50pm

Fireside Chat

Gilad Shai, Mobile & Innovation Tech Lead, Farmers Insurance

Q&A conducted by: Casey Stuart, VP Southwest, SABIO Mobile

3:15pm

Entertainment and Content 2017: Millennials and Gen Z

Marketers have barely begun to figure out millennials, a generation so nuanced their
media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more.

Moderator: Travis Landrum, Sales Director, Bay Area Region, Quantcast

Michael Fenech, Global Social Strategy Lead, Western Union
Erica May, Global Director, Mobile Engagement & Acquisition, Electronic Arts (EA)

3:45pm

Keynote

Chantell Ghosh, Director of Brand Development & Corporate Responsibility, Spirit Airlines

4:05pm

Fireside Chat

Chantell Ghosh, Director of Brand Development & Corporate Responsibility, Spirit Airlines

Q&A conducted by: Robyn Hannah, Sr. Director, Global Communications, Dynamic Signal

4:25pm

Closing Keynote

Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design

4:55pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

Western Union 185 Berry Street Suite 1600 San Francisco, CA 94107

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